Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Presspage

FEBRUARY 10, 2020

If you are sending a press release, make sure it includes all the relevant information and a couple of jargon-free quotes that talk about why this is important for consumers or a wider community – not for the company or organization. Isn’t this more time-consuming? Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

PRSay

JUNE 6, 2017

1 is that all journalism is an oversimplification of something — you can’t tell 100 percent of the story. And then on the consumer side, what does that mean? Whether it’s websites, traditional print or broadcast, the industry hasn’t completely gotten comfortable with the fact that the headline is often getting to people another way.

Wireless 102

Wireless Storytelling Radio Analysis 102

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ).

Tools 60

Tools Pinterest Marketing Media 60

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Rock the Status Quo

MARCH 30, 2015

This new launch could be handy for Facebook, who makes money based on how much time users spend on the social media platform each day to set their advertising reach and costs – but will it be truly useful for consumers? It could be used for customer service, sure, but how about journalism? Time will tell.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 102

Media Radio Print Newspapers 102

Communications Conversations

OCTOBER 29, 2014

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. People who are trained in journalism. People who (hopefully) care about the community they live in. People who (hopefully) care about the community they live in. Now, I know the print newspaper has its downsides.

Newspapers 152

Newspapers Print Local Instagram 152

Maxim Behar

NOVEMBER 15, 2023

Then at a certain point, I parted ways with journalism. I still think of this quote from Winston Churchill: "One can achieve many things with journalism, but one must know when to leave it". Now, 10% of it is in print, the other 90% is on the social media platforms. Host: This community has been centuries in the making.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Continue to build your audience – through subscriptions and a high level of “touch” across your community. Whether it’s for yourself, your organization or the clients you represent, more publicity is a good thing.

Media Relations 52

Media Relations Media Pitching Writing 52

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Q4 summed up ESG trends the investor relations community must navigate in 2022. * * *.

Software 119

Software Case Study Advertising Advertising 119

PRSay

JUNE 11, 2021

Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis.

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. If you’re an undergraduate, learn from this post – so you’ll be in a better place 2, 3, or 4 years from now. First, Writing Skills. Bonus tip: most employers will check you out on social media.

Pinterest 52

Pinterest Writing Interviews Social Media 52

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. Hot off the printed press. But I did consume a lot of news, particularly the Saturday Guardian.

Writing 84

Writing Google Meeting Airlines 84

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." Understand How Podcasts are Consumed Differently Than Other Content.

Company 113

Company Interviews Print Pitching 113

Stephen Waddington

DECEMBER 5, 2018

Shortly after the publication of his book, the public relations profession spotted the opportunity to communicate with publics at scale via the media rather than direct public engagement. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Around utilities we are consuming more information in smaller doses. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast.

Report 225

Report Media Advertising Advertising 225