Burrelles Fresh Ideas

JUNE 20, 2023

How the industry benefits from user-generated content Brands in the food and beverage industry also leverage user-generated content (UGC) to enhance brand visibility, engage with their audience, and build trust among consumers. Their knowledge, personality and skills have an impact on consumer purchase behavior.

Brand 40

Brand Branding Local Instagram 40

Cision

FEBRUARY 3, 2017

We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO.

SEO 120

SEO Creativity Mobile Journalism 120

Prohibition

JANUARY 18, 2020

Set to outshine world-renowned festivals such as Coachella and Glastonbury, this exclusive and luxury music festival was endorsed by social media influencers such as Kendall Jenner and Bella Hadid who were reportedly paid hundreds of thousands of dollars for Instagram posts. How can I ensure my influencer marketing strategy is compliant?

Marketing 62

Marketing Advertising Advertising Social Media 62

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. Progress is slow.

Government 103

Government Education Print Ethics 103

Communications Conversations

MARCH 29, 2019

Whether she’s snapping photos for the bank’s Instagram story, wrangling the perfect bit of copy, or surprising and delighting a Twitter follower, Justine infuses her work with a sparkle of creativity balanced with an authentic understanding of the brand. Megan Ayotte , founder, May Ott Communications (nominated by Allison O’Keefe).

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

JUNE 6, 2020

It’s the parts for speaking out that stood out to me: “Jackie Aina, an influencer with more than three million subscribers on YouTube, posted a video to Instagram last week urging fashion brands like Fashion Nova to weigh in on the nationwide protests.” Hsu paraphrases Ms. Aina: “…Ms.

Brand 91

Brand Branding Fashion YouTube 91

Contently - Strategy

APRIL 10, 2019

Johansson was marketing “through some serious adversity and resistance” for years.That meant creating social media graphics to appeal to consumers living a particular party lifestyle, and releasing limited edition bottles with illustrations of Rodman with King Jong-un. View this post on Instagram. "There

Company 78

Company Marketing Education Data 78

Sword and the Script

OCTOBER 17, 2017

While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. While lawyers must consider the legality of their marketing, they also must consider the ethics of their marketing. a) Integrity of the Profession.

Marketing 68

Marketing Ethics Interviews Meeting 68

Maxim Behar

MAY 31, 2021

Because everyone who has their own Facebook, LinkedIn, Twitter, Instagram, TikTok has his/her own media. I spent many years in the Top Management of ICCO, which is the International Communications Consultancy Organization, and this is an Australian PR organization. This is the largest PR community in the world.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. It’s important to remember that although AI-powered personalisation offers undeniable benefits, staying informed and critically evaluating the content you consume is crucial, to avoid filter bubbles.

Social Media 62

Social Media Trends Media Guidelines 62

Maxim Behar

JULY 2, 2023

In my experience, learning that you might be an excellent professional, but you can also have some problems with ethics. I’m very proud that for the past 10 years we really brought ICCO to a new level of professionalism and ethical behavior on the market. It’s not only that people are consumers of news but also, they create news.

Ethics 52

Ethics Internal International Course 52

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> Media bias and PR ethics. LinkedIn, YouTube and Instagram all ranked in the top three social networks by weighted average. That is, yes.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Communications Conversations

OCTOBER 29, 2014

Heck, some are even getting their news from Instagram (see how NowThis News is “breaking” news now). People with ethics. People who (hopefully) care about the community they live in. Do I really need to consume news the moment it happens? Newsprint is dead. Twitter and Facebook are the new newsfeeds.

Newspapers 152

Newspapers Print Local Instagram 152

Maxim Behar

NOVEMBER 15, 2023

However, we try to create real news or tell the truth to the consumers, to the services, to the products, to the projects of our clients. You can communicate a news story in an insanely boring way that nobody understands or pays attention to. Host: And what do you think the Bulgarian society failed to take from your Jewish community?

Hotels 64

Hotels Newspapers Journalism Ethics 64

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. We’ve got a frozen food client who identified who their alpha consumers are: gamers. The ultimate home run is when your ad becomes part of the fabric of your community. More metrics, eh?

Marketing 76

Marketing Consumer Measurement Viral 76

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 78

Ethics Employee Communications System 78

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” View this post on Instagram.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” View this post on Instagram.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Stuart Bruce

OCTOBER 30, 2014

That means you’re welcome to tweet, Instagram, Vine or Snapchat at will. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat. The importance of data.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

Communications Conversations

MARCH 14, 2017

Professionally the organization has helped me grow skill sets and build a reputation in this community. PRSA has helped me grow into the professional I am today, and I want to give back to this community that has given so much to me. PRSA has a code of ethics. We need to talk about why ethics matter now more than ever.

Ethics 68

Ethics Leadership Examples Fashion 68

Masters in Communications

FEBRUARY 12, 2022

Main Topics Quick Links What is Mass Communication? Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Pinterest has posted sustained growth in visual imaging.

Publicity 164

Publicity Ethics Data Community 164