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Staying Ahead in the Ever-Changing World of Public Relations: The Crucial Role of Accreditation

PRSay

Learn how becoming Accredited in Public Relations can help advance your career by visiting PRaccreditation.org. I admittedly didn’t know if I wanted to pursue my Accreditation in Public Relations (APR). Public relations is an ever-changing, and thus ever-competitive, profession. April is APR Month at PRSA.

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Five lessons communications teams need to learn from Rogers’ PR disaster

NewsWhip

On Friday, July 8th, 2022, Rogers Communications accidentally shut off its customers’ cell phone, Wi-Fi and cable service for 24 hours, resulting in a PR disaster for the Canadian telecom giant. Rogers is Canada’s biggest telecommunications company and has 11 million subscribers. When they went dark, so did millions of Canadians.

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Communications Synonyms (With Explanations)

Doctor Spin

Here are communications synonyms (with explanations). Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? And what are some communications synonyms? using communicative means to achieve adversarial objectives).

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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

It’s not enough to share thoughts on the latest breach; rather, reporters are often looking for short and long-term insights and advice about the future of the category as well as the reasons the public should care. . The post Top Tips For Approaching Cybersecurity Media appeared first on Crenshaw Communications.

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How the APR Changed My Future

PRSay

It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? A setback at work. A new opportunity.

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S&T Live Recap: UCLA’s Mary Osako on Being Yourself in Corporate America

PRSay

Osako, vice chancellor for strategic communications at the University of California, Los Angeles, has learned to be true to herself and to those she leads, she said during the Dec. She contacted UCLA’s alumni network and was introduced to a speechwriter who gave Osako her first exposure to corporate communications.

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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Lloyd is the President and Narrative Lead of Curious Public. Again, the organization was siphoning public money and kids’ registration fees to out-of-court settlements rather than fixing the root of the problem. .

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