Five lessons communications teams need to learn from Rogers’ PR disaster
NewsWhip
JULY 12, 2022
On Friday, July 8th, 2022, Rogers Communications accidentally shut off its customers’ cell phone, Wi-Fi and cable service for 24 hours, resulting in a PR disaster for the Canadian telecom giant. Rogers is Canada’s biggest telecommunications company and has 11 million subscribers. When they went dark, so did millions of Canadians.
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