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How the APR Changed My Future

PRSay

It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? April is Accreditation Month at PRSA.

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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

It’s not enough to share thoughts on the latest breach; rather, reporters are often looking for short and long-term insights and advice about the future of the category as well as the reasons the public should care. .

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Tech & telecom industry earns brand intimacy points during COVID

Agility PR Solutions

The technology & telecommunications industry, which has historically performed well in developing brand intimacy with consumers, has become increasingly important in the daily lives of people across the country during the COVID-19 pandemic, according to new research from marketing intimacy agency MBLM.

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Five lessons communications teams need to learn from Rogers’ PR disaster

NewsWhip

We asked communications and crisis management expert Lloyd Rang — President and Narrative Lead of Curious Public — to share his thoughts on the lessons communications professionals can learn. . Rogers is Canada’s biggest telecommunications company and has 11 million subscribers. When they went dark, so did millions of Canadians.

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S&T Live Recap: UCLA’s Mary Osako on Being Yourself in Corporate America

PRSay

John Elsasser, editor-in-chief of PRSA’s award-winning publication Strategies & Tactics and host of S&T Live , asked how an early work experience had affected Osako’s career. When she was hired at the telecommunications company Sprint, Osako looked up to her boss. Her first PR job was with a two-person agency.

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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? The tools and technology will come after. I’ve never looked back.

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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Lloyd is the President and Narrative Lead of Curious Public. Again, the organization was siphoning public money and kids’ registration fees to out-of-court settlements rather than fixing the root of the problem. . That is a 948% increase in media coverage and a 185% increase in public interest. .

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