Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. It’s a primary communications channel both internally and externally.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. By Robin Carr, LCI.

Local 98

Local Newspapers Sports Video 98

Doctor Spin

MARCH 1, 2024

In-house communications departments. Nonprofits often have PR departments or hire PR professionals to manage their communications and outreach efforts. Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Corporate communications teams.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. And people still faxed pitches! Especially if you’re communicating with millennials and Gen Zers, social awareness should be a top priority in the coming year. Sure, we all have organizational values.

Trends 167

Trends Nonprofit Consumer Newspapers 167

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. Who are they communicating with?

Case Study 100

Case Study Study Media Local 100

PRSay

JANUARY 8, 2019

Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests.

Storytelling 163

Storytelling Media Nonprofit Government 163

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? Wires are essential for news organizations wanting to get a jump on a story, and they complement the news organizations’ staff by covering stories the local papers can’t or won’t get to themselves. I really don’t have one.

Meeting 98

Meeting Media Print Enterprise 98

Communications Conversations

FEBRUARY 21, 2020

We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. Family time; read the newspaper (yes, we still subscribe to the Star Tribune!).

Social Media 157

Social Media Media LinkedIn Tourism 157

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. The amount of information you need to contact an influencer — direct phone, email, social handles, pitching preference, outlet information, history and bio, etc.

Small Business 245

Small Business Media SMB Pitching 245

Landis PR

FEBRUARY 21, 2022

Robin Carr, Landis Communications, Ann Killion sports journalist and author, Joan Ryan, journalist and author. During a session featuring a panel of newspaper editors, one award-winning editor matter-of-factly stated, “PR people and reporters should have an adversarial relationship.” . Personalize pitches to each reporter/editor. .

Media Relations 52

Media Relations Publicity Sports Media 52

5W PR

JUNE 23, 2022

All that the business needs to do is create key messages that will show the target audience how they can benefit from investing in or purchasing from the company, and disseminate those key messages on the right platforms, communication channels, and outlets. Media Coverage. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Cision

JANUARY 28, 2016

But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. I always thought I’d be… a newspaper reporter.

Journalism 120

Journalism Newspapers Writing Report 120

Barokas

NOVEMBER 1, 2017

The best adaptation of her description I can provide is that PR is like the communications liaison between business and media. Give me a new product or a service and I’ll give you a press release and several different pitch angles. You learn to value the art of the pitch (and subject line).

Report 68

Report Fashion Pitching Journalism 68

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . We do this through a meet-and-greet pitch. In this type of pitch, we introduce the new officer and explain what their new role is at the organization, highlighting their accomplishments in past roles. Meet and greet!

Pitching 333

Pitching Case Study Leadership Data 333

Shift Communications

MAY 19, 2015

One recent example was a colleague’s reactive pitch on water-saving advice in advance of the Bay Area’s (nowadays, rare) rain storm. Here are a few tips I’ve picked up so far that have proven helpful: Read the newspaper every morning. Scan the headlines and outlets as well as make note of any key events before you pitch.

Local 60

Local Pitching Newspapers Consumer 60

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. I’ve worked on communications, marketing and sales.”

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Presspage

JUNE 26, 2018

With newspapers and TV stations shrinking their staffs these days, how does an organization get attention for its events and accomplishments? PressPage is a cloud-based newsroom that allows easy posting by communications professionals. “It’s a great hub to get things out,” Eddleman says. ”

Community 88

Community Newspapers Education Resources 88

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, says in order for your communication to be effective, you need to understand what motivates your audience. How do you help brands create communication that inspires action?

Crisis 0

Crisis Reputation Study Social Media 0

Mora Communications

NOVEMBER 28, 2017

When comes to pitching the media, the harder you sell, the quicker you’ll lose them. . For example, your story might be a good fit he Wall Street Journal, Elle magazine and your local newspaper, but you definitely don’t want to pitch each of those the same story in the same way. Don’t sell.

Pitching 40

Pitching Newspapers Meeting Journalism 40

Mora Communications

JANUARY 3, 2018

A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . When working with a PR firm, communication is key, but it needs to be free-flowing, effective communication. Work with your PR representatives to define your stories and pitches.

How To 40

How To Newspapers Print Interviews 40

Polaris

NOVEMBER 17, 2015

Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Consider Crayola.

Agency 100

Agency Newspapers Interviews Radio 100

Mora Communications

SEPTEMBER 22, 2016

Whether you’re featured in a local media newspaper, the New York Times or the Today Show, you are benefitting by the trust those media brands instill in consumers. . You need to pitch monthly publications generally four to five months in advance of your target date. Copyright © Mora Communications Inc.

Newspapers 40

Newspapers Advertising Advertising Pitching 40

Action PR

FEBRUARY 20, 2020

An idea might be perfect for regional coverage, but if you pitch it to nationals you may not have any success. However the main focus should still be on the local, surrounding newspapers and online publications. This also helps massively in the future when re-contacting them. Regional vs National Awareness.

How To 59

How To Newspapers Sports Local 59

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Jesse Ventura’s Communications Office. That kind of PR pitching reveals a shot-gun approach. really care about - the monthly. Star Tribune , and.

Interviews 48

Interviews Radio Journalism Newspapers 48

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! There is that group of people who just want to understand this without having to subscribe to a newspaper or listen to NPR. This is our audience.”.

Conference 36

Conference Journalism Web Comparison 36

Burrelles Fresh Ideas

APRIL 2, 2024

Sure, the communication landscape has evolved with the rise of self-publishing. As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 But reaching the right people with maximum impact?

Media 102

Media Radio Print Newspapers 102

Bad Pitch Blog

MARCH 23, 2006

. - From: NAME on Behalf Of John James Nicoletti Sent: Tuesday, March 21, 2006 2:50 PM Subject: ANAHEIM MAYOR AND CITY COUNCIL URGE SUPPORT FOR LOCAL AMERICAN IDOL CONTESTANT Please contact me with further questions regarding this release. L-3 Communications, the Mighty Ducks of Anaheim, Pacific Sunwear and The Walt Disney Company.

Pitching 40

Pitching Wireless Local Newspapers 40

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Regularly assess whether they and the publication are still covering the topics you’re pitching them on. You could be overlooking an opportunity.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. 8) A Serious Crisis Communications Plan. For example, it took crisis communications very seriously.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Kaylea currently serves as the director of communications for the Chapter. Alyson Hagglund, @alyhagglund.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Fuel

JANUARY 17, 2022

Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses. Should you release the communication immediately, or should you embargo it for a future date? Send Your Press Releases at the Right Time.

Radio 105

Radio Local Writing Newspapers 105

Cision

MARCH 24, 2017

Jody joins the agency with an extensive background in communications. If you find the compelling human story in what you’re pitching, you’ll be successful. How do you help brands create communication that inspires action? The communication and PR industry is constantly evolving.

Enterprise 227

Enterprise Agency Radio Fashion 227