Ethical Voices

JUNE 12, 2023

Joining me in this week’s episode is Zainab Chaudary , Senior Vice President at New Heights Communications. I met her at a great session on AI and political communications hosted by Peter Loge at George Washington University. Folks who worked at that organization bring a very different perspective to advocacy communications.

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Ethics Storytelling Communications Training 69

Scott Public Relations

AUGUST 27, 2019

Understanding the psychology of misinformation is critical for communicators who must combat it. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Communications 40

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages.

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Scott Public Relations

OCTOBER 13, 2019

Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda. A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

It quite literally knows no bounds.There is no excuse for communicating poorly when a writer can obtain anything from instant grammar checks to a wealth of ways to apologize, avoid business jargon and author a better bio. It’s a fun way to take all forms of written communications to the next level. The Grammarly Blog.

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Blogging Pitching Fashion Sports 159

Solo PR Pro

JANUARY 7, 2020

You can specialize in a single area, such as media relations, crisis communications or social media, or offer a broader range of services. Writing this in your plan will help you clarify and clearly communicate this to potential clients. Who will you serve? Will your clients be local, national or international?

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Insurance Insurance Resources Crisis Communications 53

Scott Public Relations

NOVEMBER 16, 2018

But recent events are revealing that fake news can be weaponized against far more than politics—a new analysis of social media criticism of Star Wars: The Last Jedi found that more than half of negative content came from Russian troll and bot accounts on Twitter. However, only a quarter said that it had daily relevance to their work.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

JULY 14, 2020

As communicators, we’ve all seen wonderful causes fail to make an impact, sway minds and prompt action. Well, this is reality: the rules of communication have changed. How we communicate today must change, to accommodate new realities. How Have the Rules of Communication Changed? This phenomenon can’t be ignored.

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Healthcare Insurance Insurance Policies 52

Scott Public Relations

JUNE 26, 2020

There are two major issues here that impact the practice of communications. The second, related to the first, introduces a relatively new concept: accountability for determining that published information is true. Now, social media is the primary source of news for most Americans. What Does the Law Say?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda. A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

SEPTEMBER 26, 2018

CAPP points out that when patients access their own doctors via telehealth, it’s possible to integrate the digital communications with the patient’s medical team and their electronic health record. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies.

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Nonprofit Banking Financial Crisis Communications 68

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Audience profiles help PR teams map communications strategies to ensure the most relevant messages. For media relations, surprising findings make the most compelling stories. The post Latest And Greatest PR Storytelling Tips appeared first on Crenshaw Communications. Consider all storytelling channels.

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Storytelling Data Insurance Insurance 149

Beyond PR

JUNE 27, 2016

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. bureau chief, Sports Illustrated’s new editorial director and reviews of four insurance blogs you should be reading.

Insurance 61

Insurance Insurance Film Television 61

Sword and the Script

JUNE 21, 2016

However, there are other subtle but savvy ways to use releases as tools of strategic communications. For example, an enterprise software vendor I engaged had a large deal with an insurance vendor that had been pending for an extended period. Account-based marketing. Sales made sure the right people saw it.

Insurance 66

Insurance Insurance B2B Corporate 66

Communications Conversations

NOVEMBER 14, 2018

Q: Many would say media relations is dying. At the very least, its role in the marketing/communications mix is evolving. What would you say about media relations’ role in the mix at Blue Cross? Despite the evolution of how we communicate, the basic tenets of persuasion are the same.

Energy 60

Energy Agency Insurance Insurance 60

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Learn from the experiences of: Kathy Casciani, Azul Communications. Elisa Smith, senior communications consultant. Is becoming a solo PR pro the right move for you?

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Agency Travel Groups Community 109

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

The PR outcomes won’t be known until the season’s over, but outlets from NPR to CNBC and USA Today have covered the company in glowing terms, and even the $75,000 insurance policy it purchased for the promotion seems worth it in hindsight. Who can forget KFC flavored nail colors including Original Recipe and Hot & Spicy ?

Brand 136

Brand Branding Local Hotels 136

The Hoffman Agency

JULY 23, 2019

The framework starts, as is logical, with defining organisational objectives and, beneath these, communications objectives. If PR clients (and, believe me, it’s a big ‘if’) can clearly articulate a set of business objectives that communications can then support, we’re off to a strong start. It has the right, but it rarely does.

Measurement 28

Measurement Insurance Insurance Reputation 28

Reputation Us

SEPTEMBER 7, 2016

Boggs said it’s important for executives to discuss different crisis communications scenarios and practice executing the plan through simulations. Trying to communicate a crisis without a plan is like trying to float a boat with holes. You developed a crisis communications plan?’

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

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Media Journalism Report Video 112

Solo PR Pro

JANUARY 10, 2017

Communication pros have used it for years in client work. Use an explainer video to explain a process, such as the steps in developing a crisis communication plan. This video from Old Republic National Title Insurance Company is a good example of using video to provide information rather than selling.

Video 40

Video Strategy SMB Marketing 40

Mora Communications

AUGUST 31, 2015

People aren’t going to fly in from around the country to use your plumbing service, or buy insurance from you, or try the newest item on your menu, are they? National media feeds the local media. Copyright © Mora Communications Inc. The post I Can’t Use National Media appeared first on Mora Communications.

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Media Local Insurance Insurance 49

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. ” So, I ended up taking a job at IBM as head of global media relations. Thank you so much for the opportunity.

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Enterprise Ethics Engineering Technology 68

Prohibition

DECEMBER 13, 2021

The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees. After evaluating the situation, a decision must be made whether to engage in the next steps of crisis management: containment, control, and communication. Setup a crisis communication team.

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Crisis Management Crisis Financial Reputation 62

Prohibition

JANUARY 7, 2022

You will also have to pay for things such as insurance deductibles and additional security. The first rule of crisis communication is to acknowledge the problem as quickly as possible. If you’re able to do so before the news media become aware of the crisis, you can control the message and limit the damage to your reputation.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

David PR Group

JUNE 27, 2014

How much insurance should the drivers carry? The post Disruptive Technology Merits Disruptive PR appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. Should ridesharing services be regulated like taxis? If they are “cars for hire,” should they be treated as commercial vehicles?

Technology 40

Technology Local Crisis Management Crisis Communications 40

Bad Pitch Blog

DECEMBER 30, 2006

It covers a lot of ground from PR basics, media relations and events to creative thinking, crisis communications and account management. Do we have insurance? 4) BPB: What are some of the big problems you see that get PR people singled out by media and blogs like the Bad Pitch blog? I call it having to ROAR.

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Pitching Small Business Insurance Insurance 40