Solo PR Pro

JANUARY 7, 2020

You can specialize in a single area, such as media relations, crisis communications or social media, or offer a broader range of services. Writing this in your plan will help you clarify and clearly communicate this to potential clients. Who will you serve?

Insurance 53

Insurance Insurance Resources Crisis Communications 53

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Reputation Us

SEPTEMBER 7, 2016

Boggs said it’s important for executives to discuss different crisis communications scenarios and practice executing the plan through simulations. Trying to communicate a crisis without a plan is like trying to float a boat with holes. You developed a crisis communications plan?’ By Peter Strozniak.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Learn from the experiences of: Kathy Casciani, Azul Communications. Elisa Smith, senior communications consultant. Is becoming a solo PR pro the right move for you?

Agency 108

Agency Travel Groups Community 108

Prohibition

DECEMBER 13, 2021

Whether it is a natural disaster, an error by your business, fatality caused by workplace violence, or some kind of misjudgement on your part, managing a crisis is critical to the long-term stability of any company. The third step is evaluation, which determines the severity of the crisis. Proactive crisis management.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Solo PR Pro

JANUARY 10, 2017

Communication pros have used it for years in client work. Use an explainer video to explain a process, such as the steps in developing a crisis communication plan. This video from Old Republic National Title Insurance Company is a good example of using video to provide information rather than selling.

Video 40

Video Strategy SMB Marketing 40

Prohibition

JANUARY 7, 2022

Here are some examples: Theft : If your business has experienced theft of inventory or equipment, you have experienced a crisis. You will also have to pay for things such as insurance deductibles and additional security. Fire : If your business has experienced a fire, you have experienced a crisis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62