Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. 1) Provide social media training for everyone that operates as an admin on a brand account. But, are they a crisis?

Social Media 239

Social Media Crisis Training Media 239

Stuart Bruce

JUNE 24, 2014

Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions. public relations social media Training online PR PR training'

Social Media 158

Social Media Media Training Media Training 158

Communications Conversations

SEPTEMBER 10, 2020

Little known fact: You led social media management for the Business Journal during your time there. It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. I spend a good chunk of my time on media relations and pitching. How did that prepare you for your first job in PR with Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Waxing UnLyrical

APRIL 9, 2020

And businesses are starting to realize that simply setting up a livestream and giving executives (most of whom who probably haven’t been media trained) the mic isn’t going to cut it. I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse.

How To 133

How To Facebook Energy Training 133

ImPRessions - Crenshaw Communications

MARCH 8, 2016

At Crenshaw we believe in media training for all interviews, and as podcast opportunities increase, that training is all the more important. Increasing the listenership via Twitter, LinkedIn, Facebook and other platforms is an excellent way to get asked back.

Pitching 159

Pitching Radio Training Interviews 159

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This is where some targeted media training right before interviews is highly recommended. If that’s a stretch, then at the very least, PR teams should have a strategy to post images on Instagram, comment and share news about viewing parties on Facebook, all in a way that’s meaningful to a brand.

Hotels 200

Hotels Local Interviews Viral 200

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Offering him as a spokesperson typically drives more trade media interviews than any other pitch, because of his depth of knowledge and sheer passion. B2B companies are full of such characters — learn to identify them, media train them, and use them well. Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

Cision

SEPTEMBER 28, 2016

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful. Not all social networks are the same.

Social Media 120

Social Media How To Media Media Training 120

PR in High Definition

AUGUST 24, 2020

According to Section 230 of the Communications Decency Act, legal immunity is granted to online platforms protecting them from liability for their users’ posts. The average person in Europe will spend around 75 minutes a day on social media and lockdown has most likely increased this.

Social Media 86

Social Media Media Television Ethics 86

Communications Conversations

NOVEMBER 9, 2017

First, I read this MarketingLand story on Facebook Stories and how more brands may start experimenting with these “stories” as a way to recoup lost organic engagement in the newsfeed. Then, I listened to Greg Swan talk about the organic content comeback at our first sparked social media training program last weekend.

Social Media 83

Social Media Media LinkedIn Instagram 83

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. By creating and executing effective communication strategies, a PR team can help build brand awareness, establish credibility, and, ultimately, drive sales.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. By creating and executing effective communication strategies, a PR team can help build brand awareness, establish credibility, and, ultimately, drive sales.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. By creating and executing effective communication strategies, a PR team can help build brand awareness, establish credibility, and, ultimately, drive sales.

Brand 52

Brand Branding Publicity Training 52

Shift Communications

JULY 26, 2017

The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Which brings us to our friend, G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

PRSay

DECEMBER 12, 2018

Communications channels have become increasingly saturated, and now, with the backlash against Facebook , we’re even seeing simple user frustration boil over into outright rebellion. This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads.

Pitching 119

Pitching Strategy Film Advertising 119

PRSay

JULY 26, 2017

Her iPhone with VoiceOver allows her to check email, use Facebook and complete many other tasks similar to sighted users. Technology has made studying easier; she uses a computer with screen reading software to access PDF documents and create written materials such as the panel presentation questionnaire and portfolio.

Study 127

Study Public Affairs Software Nonprofit 127

Cision

AUGUST 24, 2016

Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. Cheryl also works with Rick Miller Communications in Cincinnati.

Social Media 120

Social Media Reputation Crisis Media Training 120

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. Take the time to develop a crisis communications plan.

Media Training 70

Media Training Crisis Training Crisis Communications 70

wiredPRworks

FEBRUARY 11, 2016

Taught by Barbara Rozgonyi, co-founder of Social Media Club Chicago and CEO of CoryWest Media, you will immediately benefit from Barbara’s engaging and interactive “hands on, fear free” teaching style that’s geared to guide you to start making progress on day one. Ensuring your brand tells a story to maintain connections and community.

Training 45

Training LinkedIn Marketing Pinterest 45

Norton's Notes

OCTOBER 13, 2014

The future of social media community management is in-house. So where does that leave PR agencies who focus entirely on the day-to-day management of Facebook pages and Twitter profiles? PR agencies must start to build their detailed knowledge, skill and experience in social and digital media. But what about the other 53%?

Digital PR 45

Digital PR Trends Training Media Training 45

Waxing UnLyrical

NOVEMBER 4, 2015

Yet most communicators – myself included – are still woven to the word as the ultimate form of communication. That means integrating visuals into our communications not as an add-on, but at the concept stage. And speaking of editing, communicators need to get their hands on a handy device to trim away those excess words.

Mobile 40

Mobile Film Media Training Video 40

Waxing UnLyrical

JUNE 24, 2015

Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto. Twitter Facebook Google+ LinkedIn Words and Pictures – the Batman and Robin of Content Marketing.

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

Waxing UnLyrical

JULY 3, 2013

I am flexible on rates, depending on client/project/budget. Now I ask you (as an entrepreneur who does a lot of those things): What on Earth am I supposed to do with that ? There is nothing in that list that makes me think, “Oh, this person would be PERFECT for that project I’m working on!”.

Marketing 100

Marketing SEO Writing Engineering 100

Bad Pitch Blog

NOVEMBER 29, 2009

While toiling in that PR gig I’m sure you put effort into honing your capabilities, sharpening your communications skills and impressing the boss. Being unprepared for the media interview guarantees your client won’t be asked back, and could result in damage to a client’s rep. Has integrated nascent types of media into PR campaigns” ?

Interviews 43

Interviews Crisis Management Facebook Media Training 43

Cision

SEPTEMBER 30, 2015

Find out how at Mari Smith’s “Ramp Up Facebook and ROI” webinar! When our employees stick to our social media principles we find that they are successful in building relationships with customers, growing their reach, improving engagement in social and providing business value to Dell.”. ― Register today!

Social Media 120

Social Media Report Media Training Training 120

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

How To 107

How To Writing Blogging Crisis Management 107

Communications Conversations

MAY 28, 2015

Like David Erickson said above (when I posed this question to my Facebook friends a couple weeks ago): it kinda depends on who’s doing the certifying. If Joe’s Social Media Gurus is doing the certifying: Not so much. If a reputable, well-known organization like Hubspot is certifying: Yes, good to go.

Social Media 60

Social Media Training Media Employee 60

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. That’s media training 101. The Digital Etiquette Imperative.

Social Media 120

Social Media Media Reputation Training 120

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels. Also, social media.

Meeting 0

Meeting Social Media Employee Pinterest 0

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100

ImPRessions - Crenshaw Communications

APRIL 21, 2017

Spicer has a hugely challenging job, no doubt, but he might benefit from some media training, a dose of humility, and a history lesson. Can you think of anything worse for Facebook than the fact that there is a deceased murderer with the accurate moniker of “Facebook Killer?”

Airlines 136

Airlines Comparison Facebook Video 136

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. PR and communications predictions. Justin Goldstein | Press Record Communications.

Marketing 174

Marketing Employee Content Marketing Training 174