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Three Barriers To Great Sales Tech PR

ImPRessions - Crenshaw Communications

There is a Search Engine Journal but no Sales Tech Journal. Others read more tech-focused sales news from enterprise reporters at publications like TechCrunch and VentureBeat. This is what we do at Crenshaw Communications. The post Three Barriers To Great Sales Tech PR appeared first on Crenshaw Communications.

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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal? Diversify vertically.

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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. Communicators have long advocated for the importance of defining the crisis on the organization’s own terms and avoiding being defined by critics, competitors and media. What does this mean for crisis communications?

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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

Spend two days mastering the latest and greatest in Communications Measurement. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups.

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Meet the Media: Nathan Bomey, Business Reporter at USA TODAY

Bianchi Biz Blog

At USA TODAY , I cover a wide range of business news with a focus on short-term enterprise and some breaking stories. How long have you been in journalism and how did you get started? So I guess that means I’ve been in journalism for about 20 years now! Before that, I was a reporter for the Detroit Free Press.

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The Top-4 Digital Strategies for Effective M&A Communications

PRSay

In the future, communications professionals navigating this complex journey will need to incorporate new data-driven skills and strategies. Here are the top four ways your PR, communications or social team can learn from Brunswick’s data-driven M&A communications. #1: 4: Use data strategically across the enterprise.

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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. As a communications pro, you are generally privy to conversations the rest of your peers are not.