PRSay
MARCH 23, 2018
As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.
PRSay
NOVEMBER 2, 2017
Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.
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ImPRessions - Crenshaw Communications
FEBRUARY 22, 2023
Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. With these attributes, we can develop effective communications strategies and help brands stand out, manage corporate reputation, or influence opinion among priority audiences.
Cision
APRIL 14, 2015
Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty. They’re a popular piece that 79 percent of B2B communicators and 69 percent of B2C communicators use to further their communication efforts. Correspondents should not be corporate mouthpieces.
ImPRessions - Crenshaw Communications
MAY 22, 2017
It sponsors a series of Financial Learning Seminars, underwrites research about the cost of financial stress in the workplace, and raises funds for financial wellness causes. Today, given our politicized culture, where it seems everyone is taking sides on hot-button issues, a failure to communicate values can actually harm a brand.
Doctor Spin
DECEMBER 20, 2023
[link] In scientific literature, I found these suggested steps: Introspection, Understanding, Developing, Mantra, Crafting, Digital Footprint, and Communicating. Digital communication is too technical for PR professionals.” “PR PR professionals must talk using corporate platitudes.” “PR This is, of course, stupid.
Stuart Bruce
SEPTEMBER 30, 2014
’ was the question at the recent CIPR Corporate and Finance’s group seminar. The expert PR panel was made up of: Stuart Jackson, former director, CEO Office, EE, now CEO and founder of UP communications. A core competency of a good CEO is the ability to communicate effectively. ‘Should the C-suite tweet?’
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