Onclusive

APRIL 12, 2018

. Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. How will you measure success?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. How can marketing and PR jointly contribute to business goals? This means that both marketing and communications are pulling together toward supporting organizational success. Working with marketing.

Strategy 195

Strategy Marketing Measurement eBook 195

Shift Communications

FEBRUARY 13, 2017

It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. Let’s look at the video communications funnel today. Video Impact Can Be Measured!

Video 117

Video Measurement Communications How To 117

5W PR

MARCH 2, 2020

Marketers who are successful in connecting with their target audiences would also attest to that, but is it happening? Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. Content Marketing. Why the contrast? Major Challenges.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Onclusive

DECEMBER 28, 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars.

Industry 221

Industry Crisis Management Measurement Data 221

Contently - Strategy

NOVEMBER 3, 2021

In a recent piece I wrote on abortion , the editor required that I verify every statistic, claim, or data point with a news source or expert. When it comes to freelance content marketing , however, the parameters are often less clear. Why accuracy in content marketing is important.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. What hurdles do organizations face in effectively communicating internally, and what are some tips to help?

Internal 95

Internal International Communications Employee 95

Onclusive

JUNE 24, 2020

We will continue that discussion with three more strategies that we’ve seen modern communicators use. Creating valuable content is never easy, and doing so at scale is even more difficult. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

DECEMBER 16, 2020

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. PR will be expected to shift the focus toward value-based communications, including the prevalent topic of health and safety, and corporate reputation will start taking center stage as a key success metric.

Industry 221

Industry Content Marketing Corporate Analytics 221

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Deirdre Breakenridge

FEBRUARY 23, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. So show them how content feeds the sales and marketing machine.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. b) Integrated marketing.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 132

SEO Content Marketing Marketing Software 132

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Be more selective.

Measurement 78

Measurement Publicity Television Analytics 78

Onclusive

DECEMBER 6, 2017

Better Decisions Begin with Data and Artificial Intelligence. PR coverage has typically been measured by media outlet audience size. This method of measurement does not tie back to business objectives and these softer metrics often do not resonate with the C-Suite. Enter the era of data-driven PR through artificial intelligence.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. To learn more about this partnership, please contact us at info@onclusive.com.

Company 150

Company Enterprise Measurement Data 150

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Next, Shonali asked about best practices in measurement for IR/financial comms work. IR has a business focus.

Financial 88

Financial Measurement Communications Agriculture 88

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Studio, which produces all content for Inc.’s I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. AirPR: What makes great content?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense. Despite the imperative to get more data-driven, I was just not getting it.

Data 159

Data Media Software Viral 159

Sword and the Script

DECEMBER 26, 2017

First, I think data provides a wide canvas of the happenings in the industry. It’s good to know where and how other marketers are finding success. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. B2B Content Marketing ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing. The online realm continuously evolves.

Communications 52

Communications Marketing Analytics Resources 52

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? Q: How has content marketing changed in recent years?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Inbound PR

MARCH 22, 2024

Numerous global studies show that nowadays, a head of communications plays the part of a company’s business partner, becoming critical in the process of achieving the firm’s business goals. Gone are the days when PR solely provided support; now, it is recognized that communication must have a strategic focus.

Study 105

Study Measurement Data Blogging 105

Deirdre Breakenridge

MARCH 23, 2016

Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll evolve your strategy based on those findings. Begin by evaluating how much your executive knows about content. Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework.

Content Marketing 52

Content Marketing Marketing System Reputation 52

Onclusive

JANUARY 16, 2019

Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success. Here are five key takeaways from the conference to kick off your 2019 communications and marketing strategy: 1.

Conference 225

Conference Storytelling Data Measurement 225

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. More types of content.

Communications 122

Communications Crisis Internal International 122

Remote PR Jobs

SEPTEMBER 25, 2023

consumers say they are suspicious of news content. RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past. PR is more measurable than ever. Dorothy Crenshaw is CEO of Crenshaw Communications.

Mobile 100

Mobile SEO Reputation Web 100

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. How AI will impact the role of PR and content marketing professionals.

Case Study 170

Case Study Engineering Measurement Big Data 170

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Cision

NOVEMBER 27, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. Is there a way to truly measure the performance of earned media, or is it just a pipe dream? It’s part of the Cision Communications Cloud.

Video 231

Video Media Measurement System 231

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Reporting on data.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Communications Conversations

NOVEMBER 10, 2014

A few months ago, I started seeing articles about robots that could develop actual content if given a somewhat organized data set. In essence, these “robots” were producing content from numbers. Are robots going to steal communications jobs? So, what does this look like (conceivably) for us as communicators?

Corporate 146

Corporate Communications Tools Content Marketing 146

Onclusive

MARCH 19, 2019

At Onclusive, we believe that a customer success manager, or PR Engineer, means living and breathing customer data, engineering customer PR strategies, and working closely with the tech team to ensure that we are looking at every product decision through a customer-centric lens. Responsibilities. Positive, energetic, and self-driven.

Engineering 150

Engineering Storytelling Big Data Data 150

Cision

SEPTEMBER 14, 2015

While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well.

Data 120

Data Case Study Storytelling Conference 120