ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Leadership reputation can be increased substantially by sharing information with colleagues and community. Invite others onto the stage. It also gives back.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser.

Crisis 88

Crisis Employee Trade Shows Local 88

Shift Communications

FEBRUARY 17, 2015

Pardon our winter imagery in advance – the majority of the SHIFT Communications Healthcare Practice is based in Boston and, as a result, we are all too familiar with the white stuff. Typically, this type of visual content is more broadly shared within social communities – a win-win all around. Start here. Don’t do it.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. I was really able to get my hands dirty and sink my teeth into creating the role.”.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Are Trade Shows still a Good Place for PR Launches? Sales people belong in the booth.

Trade Shows 86

Trade Shows B2B Conference Marketing 86

Solo PR Pro

JUNE 15, 2017

On the second Wednesday in June, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). How do you handle prospect who says “yes” then project stalls?

Trade Shows 40

Trade Shows Conference Leadership Internal 40

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 92

Automotive Interviews Technology Mobile 92

Sword and the Script

FEBRUARY 27, 2018

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. How B2B Marketing Can Get More out of Trade Shows. It’s was interesting for a while…until it became too much and wasn’t. How the Buyer’s Journey Fell from Grace.

B2B 67

B2B Trade Shows Survey Study 67

Bianchi Biz Blog

DECEMBER 2, 2021

Therefore, today, auto and vehicle technology suppliers need to be more strategic than ever, to rise above the competitive din with credible, clear communications about their technology expertise, products, services, features and customer benefits. 5) We don’t need PR, it’s too expensive.

Automotive 69

Automotive Technology Engineering Trade Shows 69

Prohibition

JANUARY 3, 2017

Businesses can use this new form of content to provide commercial communications like interesting Q&As with influencers and behind the scenes content for hardly any budget at all. Opportunities for those who deal with social is huge. Briefed by Keepmoat to make its presence at the conference stand out… Tags: social, twitter, pr.

Twitter 48

Twitter Social Media Trade Shows Video 48

Sword and the Script

JANUARY 8, 2019

Once this channel of communications is open, work on it over time and stay in touch. You might even have to begin with anonymous sources until the community gets comfortable. For all the magic of digital communications, there’s nothing more powerful in relationship building as meeting customers face-to-face.

B2B 78

B2B Media eBook Interviews 78

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

NOVEMBER 30, 2021

36% “industry/professional online communities/social networks,”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. How can B2B marketing begin to address these communication problems?

B2B 100

B2B Trade Shows Survey Study 100

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. Hourly billing. But timesheets and meetings only go so far.

Agency 120

Agency Trade Shows Comparison Meeting 120

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. ESG issues will be dominating corporate communications in 2022 and beyond.”. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Solo PR Pro

JUNE 21, 2016

It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. You can collaborate with other independent communication professionals or those in specialty areas that complement your work. You can also network in person by attending conferences or trade shows. Collaborate.

Local 41

Local How To Skype Trade Shows 41

Konnect Agency

OCTOBER 18, 2019

In a world saturated by content, brands must communicate value and spark an immediate interest for their followers. Engagement demands consistent interaction with audiences through community management. Oftentimes, long-term influencer partnerships utilize influencers as the face of a brand at events, trade shows and in-store.

Social Media 56

Social Media Marketing Media Trade Shows 56

MaccaPR

DECEMBER 19, 2016

Each year, members of the communications team add the words, " Check out our Farm to Fork Report ," to their email signatures to help spread the word. Customer Communication - While your new content may be targeted to potential customers, consider whether your new expertise could also add value to your current customers.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 10, 2015

How could you create a 60- to 90-day ramp leading toward the launch of your next product or trade show, that will play upon your customers’ all-too-human desire to find out what’s coming next? Lesson #6 - Transform Your Customers into A Community. Swift’s online communication truly feels like a dialogue with fans.

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. PR and communications predictions. Predictions from PR and martech providers; and.

Marketing 174

Marketing Employee Content Marketing Training 174