ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content.

B2B 120

B2B Customer Service Software Technology 120

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study.

Case Study 40

Case Study Study Training Small Business 40

prTini

SEPTEMBER 5, 2014

25 Ways to Tighten Your Writing. Don’t Post Photos of Your Customers Online Without Reading This. How to Leverage a Personal Touch to Enhance Customer Service (client). Want more PR case studies delivered directly to your inbox? Cheers and happy reading! . The Dangers of Cause Marketing. Want to Go Viral?

Media Relations 49

Media Relations Case Study Viral Instagram 49

Barokas

JANUARY 7, 2019

Somewhere between 80-90 percent of New Year’s Resolutions are abandoned by the second week of February (it’s similarly dismal in business – various figures report 75-90 percent of startups fail, and about half of IT projects stall within a year), so to me, the writing is on the wall. Secure op-ed placement in top tier business outlet.

Case Study 60

Case Study Construction Exercises Media Training 60

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. If you use this as the requirement, the good news is that public relations curricula across the board seem to meet the requirement. How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Karen Freberg

JULY 18, 2017

Messenger is being used in a variety of different ways, like customer service. 8 Writing Tools for Social Media (Hootsuite). How to write a social media video script (HubSpot). Case studies of brands using Meltwater (Meltwater). Without a doubt, there are going to be more changes and case studies to explore.

Social Media 40

Social Media Resources Media Case Study 40

Cision

MAY 21, 2015

High Income Business Writing. Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). He’ll also show you what’s working for other business writers by bringing you real case studies from the field.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

FEBRUARY 16, 2011

, consider this instead: The customer is your media. Repeat after me: the customer is your media. I’ve written before about how good customer service is the best kind of PR. I’ve written about Dan before as well, and his story has also made it into my file of case studies.

Publicity 107

Publicity Media Case Study Nonprofit 107

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Now think of other tasks where AI could be put to work organizing work back schedules or even writing rough drafts of a press release based on your firm’s brand voice and guidelines.

Publicity 85

Publicity Training Technology Data 85

Beyond PR

AUGUST 31, 2016

During this session, “Queen of Facebook” Mari Smith will cover video marketing tactics, real world case studies, and popular social video tools to help you drive real results on Facebook. You spend a lot of time planning, writing, editing and designing content. The Worst Advice Marketing Ever Gave to Content.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy. Jesus should perform a miracle.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Waxing UnLyrical

NOVEMBER 24, 2010

Constant measurement 1000heads track, measure and evaluate all these things constantly using a variety of methods from their own custom “WOMTrak&# technology, to random sampling, to web crawling, to numbers of complaints through a company’s customer care dept, to sales, online monitoring and sentiment evaluation etc.

Travel 79

Travel Case Study Creativity Advertising 79

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. Chris: So I did not study risk whatsoever, and early on in my career, I started in project management working in IT, so I was very technical at that time. It comes down to every customer service interaction.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Conversations

OCTOBER 20, 2015

Most of the time I’m affected is when I read non-fiction (biographies or case studies). As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. Great listening skills, strong research abilities, and excellent writing skills.

Conference 40

Conference Meeting Case Study Film 40