Critical Mention

MAY 10, 2019

You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs. For example, case studies and eBooks are excellent ways to showcase your knowledge. When she’s not writing, you can find her at music festivals, hiking or snowboarding. Until next time!

Marketing 75

Marketing eBook Case Study Measurement 75

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Sword and the Script

MARCH 28, 2017

Have a skilled PR professional with good interviewing and writing skills interview a customer about trends in the industry or problems they face. The conversation is focused on their market knowledge and expertise, rather than your product. It works as an on-ramp for formal case studies too. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Communications Conversations

FEBRUARY 2, 2016

The guest/community bloggers posts? Well… Read every month: Content Strategist. Also read, if you have time: The Content Marketing Institute . Explanation: So yeah, The Content Strategist is a very self-serving blog. Just a bit better than the Content Marketing Institute, in my view.

Marketing 60

Marketing Case Study Blogging Content Marketing 60

The Resolution Blog

JANUARY 8, 2018

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this.

Tools 136

Tools Publicity Measurement SEO 136

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. Scott recommends that you start by defining your set of potential customers, identifying their characteristics and then designing your content to address your target audience’s needs. by Antony Young.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

prTini

SEPTEMBER 5, 2014

25 Ways to Tighten Your Writing. The Dangers of Cause Marketing. Brand Anonymity is Dead: Meet Community Manager 2.0. The List: Content Marketers’ Secret Weapon. Want more PR case studies delivered directly to your inbox? Cheers and happy reading! . Want to Go Viral? S ign up today !

Media Relations 49

Media Relations Case Study Viral Instagram 49

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Be responsible for the day to day tactical activities and delivery of press office items i.e. press releases/case studies/features tracking. •

Agency 48

Agency Crisis Management Fashion Social Media 48

Waxing UnLyrical

JUNE 10, 2015

The first step to creating engaging and effective content is to determine your target audience. It’s impossible to please everyone, so you need to have a very narrow and well-defined concept of who you are writing for. For instance, a pet grooming website might define their market as “pet owners.”

Case Study 40

Case Study Content Marketing Engineering Writing 40

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 108

Content Marketing B2B Study Marketing 108

PR 20/20

JULY 24, 2019

Complete repetitive marketing tasks (e.g. write press releases, generate analytics reports). Analyze content for completeness and effectiveness. In each case, the machine does an isolated task better, faster or cheaper than humans can. Adjust ad spend in real time (e.g. Taking over at some points.

Marketing 59

Marketing Data Technology Analytics 59

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Your blog is your community. Commit to a Schedule.

Blogging 282

Blogging Case Study Social Media Instagram 282

Sword and the Script

MARCH 1, 2022

Content picks from around PR tech land. Meltwater case study. Macquarie University’s custom solution dashboard integrates data from Meltwater with its own research citation data, internal communications reporting and owned social media analytics. Muck Rack case study. Does reputation top profit?

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. It takes an average of 4 hours to write in 2022.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. More than a proactive partner: an extension of your marketing and PR team.

Software 86

Software Case Study Pitching Technology 86

Sword and the Script

JANUARY 1, 2019

I had a chance to team up with IABC Fellow Ned Lundquist to survey PR and communications professionals that subscribe to his “ Job of the Week ” (JOTW) email newsletter. The findings put some data around the trends in the PR community and the report is embedded nearby. The 2018 JOTW Communications Survey from Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Google 60

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That partnership can really enrich your content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Buzzstream

JUNE 20, 2018

While we run a pretty specific type of website with a heavy amount of user-generated content, this process and general concept could easily be applied to plenty of other brands. Consider creating content about your users and customers. This type of content also does an awesome job of earning links naturally over time.

Case Study 70

Case Study Retail Examples Community 70

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That partnership can really enrich your content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Communications Conversations

JULY 20, 2015

Mostly because Contently tackles virtually every angle of the world of content marketing. I do love the case study posts and their prediction posts (even though I frequently disagree with them). I do love the case study posts and their prediction posts (even though I frequently disagree with them).

Social Media 60

Social Media Blogging How To Media 60

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Sword and the Script

JUNE 7, 2016

For example, here’s a look at some of the communication preferences as expressed by Generation X-ers during the middle of the buying cycle : Vendor face-to-face meeting: 33%. Analyst content (Gartner, Forrester, etc.): Case studies, customer testimonials: 23%. Industry, professional online communities or forums: 20%.

Survey 60

Survey Marketing B2B Infographics 60