Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. How can you use the tactics to your advantage and improve your brand’s PR? As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Contently - Strategy

JANUARY 9, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 108

How To Transportation Content Marketing Healthcare 108

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Building brand awareness is essential for businesses to succeed. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Ishmael's Corner

MAY 10, 2015

BTW, the Buffer blog serves as a poster child for thought leadership. - HootSuite : A social media dashboard for keeping an eye on people talking about your brand, responding to mentions and tracking keywords. One way or another, all content marketers need to embrace visual storytelling.

Tools 60

Tools B2B Software Storytelling 60

Communications Conversations

APRIL 4, 2016

These brands are thinking about their newsroom differently. They’re thinking about it as a key storytelling device. They include infographics. Starbucks turned this annual opportunity into a short post with an interesting graphic: The post also included a clip of CEO, Howard Schultz, talking about values-based leadership.

Corporate 60

Corporate Strategy Pinterest Web 60

Shift Communications

APRIL 23, 2015

The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. Video, photos, infographics and the like are necessary in a mobile and digital world. Interviews, profiles, employee updates, press releases – all are based on the written word.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. even a free marketing course). Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

DECEMBER 18, 2018

And, the storytelling. But PR pros have ALWAYS been storytellers. With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Wellness brands during the pandemic | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Navigating UK beyond Brexit I’m a long-time fan of Julian Stodd’s work including The Social Leadership Handbook and Social Leadership: My First 100 Days. It will almost certainly require a new type of politician to provide leadership to help the UK thrive.

Tools 69

Tools Insurance Insurance Handbook 69

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. Data-driven.

Content Marketing 85

Content Marketing Marketing Media SEO 85