David PR Group

MAY 26, 2017

I heard yet another online reputation horror story this week as a business struggles to find new talent because online reviews suggest the company is not great place to work. While we fear negative reviews, engagement also enables us to speak directly to happy customers and work to turn them into brand loyalists and advocates.

Reputation 44

Reputation Policies Web Employee 44

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Is there a need to build or improve reputation? Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

APRIL 12, 2018

A scandal like a privacy breach? Establishing relationships with influential industry analysts like Gartner and Aberdeen Group is a great way of establishing impressive expertise that can lead not only to inclusion in analyst reports, but in the top-tier media who read the reports. Are there rumors of a merger in your category?

Leadership 149

Leadership B2B Tools Conference 149

The Hoffman Agency

MARCH 21, 2024

This has included continued investment in infrastructure to stimulate economic growth, keeping inflation in check and providing support to disadvantaged groups despite global instabilities and the resounding impact of the pandemic. This commitment builds trust and a positive reputation with both the public and policymakers.

Leadership 69

Leadership Biotechnology Policies Local 69

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

But the truth is, it’s a myth to think that you can prevent most events that could wreck a company’s reputation. Unfortunately, that’s exactly what happened when the news broke that credit-reporting giant Equifax suffered a breach that could compromise the privacy of some 143 million consumers. How did it escalate?

Crisis 149

Crisis Crisis Management Reputation Financial 149

Ethical Voices

NOVEMBER 21, 2022

Banks Cutting Customers with Bad Reputations . Front groups and disclosure . Privacy, Crisis and Big Data . WE Study finds brands must get more practical in addressing society’s problems. Are some topics off limits for CSR and CSJ? Are the Boston Red Sox Greenwashing? . Be aware of your biases : . Blue Check.

Ethics 73

Ethics Sports Employee Privacy 73

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. ” As of December, his reputation was recovering, thanks to a crowd-pleasing turn on “Dancing With The Stars” and the announcement that he and fiancée are expecting a baby next year.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

David PR Group

MAY 31, 2017

If you are tweeting for your company, care about your personal brand or have anything to lose on social media, don’t distribute anything even remotely controversial without having another human being look at it. Respect copyright, privacy, fair use and other laws. Put a second set of eyes on social media posts. Keep it legal, people.

Policies 71

Policies Social Media Media Privacy 71

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. .

Media 88

Media Data Reddit Crisis 88

Critical Mention

JUNE 24, 2018

When brands want to work with influencers, they look at how they get people to act. But brands have to be careful. I have the opportunity to work with clients and groups, either in-person or online. PR will always be the eyes and ears of the brand. Q: What’re your favorite tools for your brand?

Storytelling 106

Storytelling Technology Course Privacy 106

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 196

Marketing Content Marketing Data Social Media 196

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. BRAVE BRANDING GUIDE.

Training 45

Training LinkedIn Marketing Pinterest 45

David PR Group

OCTOBER 26, 2014

Is there a thirst for a cleaner interface, or are people fleeing ads, fleeing less privacy afforded by Facebook? A desire for a more pure space, design, aesthetics, simplicity, privacy, a lack of advertising and data sales, trust — there’s all sorts of reasons, and they’re a little different for everyone. Or is it a brand-new model?

Privacy 70

Privacy Facebook Advertising Advertising 70

Cision

JANUARY 14, 2016

Or, you may just be looking to create brand awareness. Want to learn how listening to customers on social can benefit your brand? Email Program : You can also use certain email management software to find out what social networks your subscribers use (depending upon their privacy settings). How much time can you allocate?

Marketing 120

Marketing Pinterest Mobile Social Media 120

David PR Group

JUNE 2, 2014

I asked my friend Brook Zimmatore, owner of the brand protection agency Massive in the United Kingdom, about the situation. ” While this news is biggest in Europe, it also affects the ongoing debate in the United States about privacy and information posted on the Internet about private U.S. www.davidpr.com. Author: John P.

Google 40

Google Policies Reputation Crisis Communications 40

The Hoffman Agency

AUGUST 29, 2019

It’s launch week and your client dropped a brand new lipstick; however, one customer posted complaints on Twitter about quality issues, such as black (or moldy) specks or not enough product. Moving forward, we’ll work to immerse ourselves in the experiences of diverse groups to better inform our decisions.”. Scenario #3. Scenario #4.

Crisis 31

Crisis Airlines Privacy Crisis Communications 31

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 198

Writing Communications Marketing B2B 198