ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. The video series demonstrated the point through entertaining content, as opposed to a routine PSA. Creativity helps express company values in a distinct brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

Consumer 80

Consumer Marketing Television Viral 80

Mindful Marketing

OCTOBER 17, 2020

However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR. Videoing himself was a spontaneous thought, brought on by the “Dreams” tune and a desire to capture the uniquely ‘chill’ moment.

Consumer 68

Consumer Viral Video Social Media 68

Prohibition

JULY 21, 2023

It’s an interesting campaign from Xbox, particularly as you would expect these consoles to drive good sales given the attention around the film. Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. Warner Bros. That’s right – Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Critical Mention

MAY 1, 2018

Forty years later, Star Wars is still one of the most successful film franchises of all time. Red Bull came up with, produced, and filmed the event. Hosting a webinar on a popular topic showcasing successes can get your brand noticed and help your organization stay relevant. Social media is a great channel to go viral.

Film 73

Film Viral Newspapers Sports 73

Prohibition

MARCH 31, 2023

From Instagram and TikTok, there are so many ways to elevate your brands awareness and image by working with the right influencers and reaching their engaged audience. Samseats First up we have Sam Eats, who blew up over TikTok through his aesthetically pleasing videos. Currently sharing her best recipes for the month of Ramadan.

Social Media 62

Social Media Instagram Film Viral 62

Shift Communications

SEPTEMBER 22, 2014

The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. With real-time marketing, brands can resonate with fans, provide them with utility, and entertain. Brands have to practice RTM techniques. (Do’s and Don’ts of Real-Time Marketing, Ekaterina Walters).

Report 135

Report Mobile Pinterest Conference 135

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video. The digital age has allowed companies to tell their histories in new ways (and not just in online videos).

Corporate 48

Corporate Examples Storytelling Brand 48

Karen Freberg

MARCH 31, 2022

.” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. ” I do not have a full video of the entire class session. Stories are key to be successful in social media today. How could I help support his work in a way perhaps others could not?

Social Media 85

Social Media Industry Film Viral 85

MaccaPR

MAY 28, 2015

But what if parts - significant parts - of this breathtaking video story were staged? What if some of the father-daughter resonance of Hyundai’s “Message to Space” video wasn’t quite what it seems? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart.

Film 48

Film Marketing YouTube Advertising 48

Norton's Notes

DECEMBER 21, 2016

Certainly one of the most brutally effective campaigns on the list, The Salvation Army used the viral ‘blue vs gold dress’ from earlier in the year to highlight domestic violence. seconds, Sony Experia and Carphone Warehouse launched a Facebook campaign featuring videos which showed clips 0.6 The Salvation Army: #thedress. pinimg.com).

Social Media 28

Social Media Viral Film Media 28

Prohibition

AUGUST 5, 2022

Take a look at our round up below: Instagram changes it video layouts . Instagram is making a move on video, meaning that once the update is in place all videos will be uploaded as reels. Twitter has also been great for viral trends in July, from “They’re a 10 but…” to adopting the “Little Miss memes” in a simpler way.

Instagram 118

Instagram Social Media Video Facebook 118

NewsWhip

DECEMBER 31, 2019

As the year comes to a close, we wanted to take a look at which brands excelled in their social strategy this year. We looked for standouts in these categories: Best Brand Utilizing Data. Best Brand on Instagram. Best Brand on Twitter. Best Socially-conscious Brand. Best Legacy Brand. Most Inclusive Brand.

Brand 78

Brand Branding Film Instagram 78

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. ” So, how obvious should your logo and branding be during a GUINNESS WORLD RECORDS event?

Viral 88

Viral Marketing Guidelines Local 88

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. Originally characterized by Lochte as his being robbed at gunpoint, the claim imploded thanks to security camera video footage and other information that proved the tale was a fabrication.

Crisis 48

Crisis Airlines Reputation Corporate 48

5W PR

NOVEMBER 14, 2023

Ruby Barker from Bridgerton Had Psychotic Breaks Due to the Show and Calls Out Netflix For Lack of Support – During and after the filming of Bridgerton, actress Ruby Barker was hospitalized due to psychotic breaks. Netflix and Shondaland offered no support and kept these incidents quiet so as not to damage the show before it premiered.

Trends 78

Trends Fashion Film Viral 78

Buzzstream

DECEMBER 17, 2020

You will then gain insights into what style of content (lists, videos etc.) Film rankings by different metrics are often quite popular campaign ideas. So searching for ‘films ranked’ allows me to get an idea of what’s working and what angles I could be missing out on. You’ll be met with a screen filled with the news results.

Digital PR 161

Digital PR Tools Pitching Film 161

Shift Communications

OCTOBER 4, 2017

It often takes decades to build a strong, respected brand. Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Unhappy customers are typically very vocal, and cellphone cameras make it too easy to capture any potential gaffes on film.

Airlines 87

Airlines Financial Film Viral 87

PRSay

FEBRUARY 4, 2021

debut in August 2018, TikTok quickly became popular with kids for the silly dances and comic facial filters seen in its short cellphone videos. Chipotle, Nike, Skittles, Pepsi and Universal Pictures are among the brands using the app to reach consumers. The clip went viral and Ocean Spray responded by giving the man a new pickup truck.

Brand 179

Brand Branding Film Viral 179

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Brands like Moz and CoSchedule have this poker face down.

Brand 273

Brand Branding Consumer Social Media 273

Mark My Words

FEBRUARY 23, 2018

A few critical tweets directed at a trailer to an upcoming Peter Rabbit film, which features an animated child with a blackberry allergy being pelted with them by a gang of bunnies, escalated into a viral campaign and led to a grovelling apology by the studio. Christopher Plummer is now on stand-by in bunny ears.

Print 60

Print Viral Film Construction 60

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team. Uber Backs The Wrong Horse.

Social Media 49

Social Media Airlines Media Viral 49

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) million views for the “Shake It Off” video. Welcome to your Taylor Swift Master Class in Social Media Marketing!

Social Media 48

Social Media Marketing Media YouTube 48

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. Let’s get into it. Long-form, report style content. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Therefore podcasts (a form of radio), eBooks (a form of print media), and video platforms (a digital form of small screen broadcasting) are considered part of this new medium.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. Short-form video has allowed us to stay informed on important topics, breaking news, and watch world events happen in real time.

Trends 78

Trends Social Media Community Viral 78