Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. At Crenshaw, you work with a variety of brands and businesses. How can brands keep up? Smart brands constantly ask their audiences for input and feedback– via social media engagement (mandatory these days!)

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. By extension, business customers can also help one another. Offer useful information and insights.

B2B 170

B2B Social Media Media Education 170

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Most days I might be thrilled to hear that businesses are giving customers deals and discounts on digital and social channels.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

NOVEMBER 20, 2015

Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Pauline attributed their continuously growing influence to the brand’s: Strong editorial content. Learn how with Cision’s free white paper!

Media 120

Media Social Media Community Measurement 120

Shift Communications

JUNE 30, 2015

This data is most times at your fingertips: upfront user behavioral reports in your Google Analytics systems, your CRM, analyzing social audiences of the market and competitors, keyword research, etc. All of these can give you insights into what has (or has not) worked and signals of the market conversations you need to tap into.

B2B 60

B2B Analytics Google B2C 60

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address. Take a second to slow down.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

FEBRUARY 2, 2016

In fact, as of 2015, almost every (98 percent) brand now relies on a variety of social platforms to target their audiences. Here are three reasons why your brand may be missing the mark and how to revamp your social strategy to ensure success on a larger scale. How does your brand filter through the 500 million tweets sent each day?

Strategy 120

Strategy Social Media Customer Service Software 120

Cision

MARCH 21, 2016

This algorithm fundamentally changes the way that brands will be able to communicate on Twitter in the future. If a communication professional or marketer was able to insert themselves into the Facebook timeline without paying to promote content, Facebook wouldn’t make as much money. Now Twitter is pay-to-play, too.

Facebook 120

Facebook Twitter Customer Service Advertising 120

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Unlike custom marketing surveys, they’re administered on behalf of multiple organizations, thus spreading the cost over many sponsors.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

JUNE 9, 2015

Every brand is different. If you are entering a new market, for example, it would be wise to focus on awareness. Share relevant results with other departments like customer service and marketing where you can. Use data to demonstrate key moments in your brand’s history. Determine Your Metrics.

Measurement 120

Measurement Customer Service Data Education 120

Cision

APRIL 5, 2016

If your brand doesn’t keep up, it will be left behind. I started a part-time position at Z100 entering my junior year of college, working for the marketing and promotions department. Learn top tactics with Cision’s free white paper! How did you get your start in PR? Do you know how to handle crises in real time?

Sports 120

Sports Industry Customer Service Travel 120

Beyond PR

JULY 21, 2016

Marketing that connects audiences and converts them into customers demands a holistic approach. As creators, promoters, and revenue drivers, we’re called on to work together and build an ongoing experience for our brand. And it’s not just our marketing and communications teams that are called on to do this.

Brand 40

Brand Branding How To Employee 40

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. When asked to rate their top three, the majority of in-house comms people gain most of their social media education and insight from expert blogs (52%), although there is 12% growth in use of expert white papers since last year (From 17% to 29%).

Digital PR 60

Digital PR Training Report Social Media 60

Beyond PR

OCTOBER 25, 2017

And, not only do they need to prove the impact, they need to do it at the same level of granularity as their marketing counterparts in the owned and paid media space. Helping comms professionals around the globe, brands have been raving about their success with the Cision Communications Cloud for some time now. About Jason Edelboim.

Communications 73

Communications Analytics Analysis Data 73

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120