Critical Mention

MARCH 17, 2022

The key to influencer marketing is to find influencers that align with your brand and its message. This will set your brand up for reaping the benefits of collaborating with social influencers. If anyone’s likely to start a trend, it’s definitely a social media influencer. Build Brand Credibility.

Social Media 144

Social Media Media SEO Instagram 144

Onclusive

JANUARY 19, 2021

With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Here are 3 ways Onclusive has helped us advance our content marketing practice: Advanced Analytics. Director of Brand Marketing, SMG.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit.

Social Media 118

Social Media Fashion Media Travel 118

Communications Conversations

APRIL 15, 2021

But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Ask 10 people what they think a “digital marketer” does and you’ll probably get 10 different answers. Almost the same thing for “social media marketer.”

Social Media 179

Social Media Media LinkedIn Community 179

Communications Conversations

JUNE 29, 2021

It’s become one of the most prevalent questions in the social media industry. I’ve been doing social media audits for midsized and large companies for years. Recent reports I’ve seen, put most social media teams in the 1-3 person range. This is more than enough for most brands.

Social Media 211

Social Media Media Survey LinkedIn 211

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Content Marketing World. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show.

Conference 256

Conference Content Marketing Marketing Internal 256

Prohibition

NOVEMBER 17, 2023

Here we’ll explores the power of ensuring your content is visually engaging, in a vast digital landscape – as well as best practice for making your feeds stand-out and scroll-worthy! Try to establish visual consistency Branding and visual consistency are key to increased awareness and brand salience.

Social Media 62

Social Media Media B2C Instagram 62

Prohibition

MARCH 26, 2024

Sharing the latest social media updates you don’t want to miss – here’s what’s new. Instagram’s creator marketplace comes to the UK Instagram is expanding its Creator Marketplace – a platform that’s designed to facilitate connections and collaborations between brands and creators.

Creativity 62

Creativity Social Media Facebook Instagram 62

Prohibition

DECEMBER 12, 2023

Bringing you another round-up of the latest social media updates, as AI continues to infiltrate, check it out below. Instagram’s AI stickers Instagram have introduced new tools for content creators to streamline reel editing, including dreamy ‘undo’ and ‘redo’ buttons to rectify small errors.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

5W PR

SEPTEMBER 13, 2023

In today’s fast-paced digital landscape, effective brand awareness campaigns require a strategic integration of various digital media channels. With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience.

Brand 78

Brand Branding Media Resources 78

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand. Two billion?

Social Media 115

Social Media Brand Branding Media 115

Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up. might well have been one of the worst things that has ever happened to social media marketing. We hear you. The IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

The Proactive Report

DECEMBER 4, 2018

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. Why is this important? Isn’t it enough to discuss goals and have an unwritten strategy?

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

Sports 111

Sports Social Media Media Groups 111

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. It refers to any content created by users themselves, rather than by a brand or business. What is user generated content? UGC provides a perfect solution for building trust with your customers.

Social Media 62

Social Media Strategy Media B2C 62

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing?

Content Marketing 128

Content Marketing How To Marketing B2B 128

Prohibition

NOVEMBER 14, 2023

Social media platforms are evolving and changing just as fast as the seasons are changing this year – take a look at our latest updates round-up: Instagram launches reminder story ads Meta recently announced that reminder ads, which update users about upcoming events, can now be implemented within Instagram stories.

Instagram 62

Instagram Social Media YouTube B2C 62

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

The Hoyt Organization

MARCH 8, 2024

It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. How can you make sure your brand stands out in a sea of competition? By telling the story of your brand, you give it personality and make it relatable to consumers.

Storytelling 96

Storytelling Brand Branding Consumer 96

Sword and the Script

DECEMBER 20, 2016

Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media. 1) Predictions for PR in 2017.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

5W PR

FEBRUARY 24, 2022

This extra time gives companies room to prepare to future-proof their content marketing efforts. In the future, it’s going to be difficult to distinguish content that’s created by people from content that’s generated by artificial intelligence, especially in terms of writing quality and language usage.

Content Marketing 88

Content Marketing Marketing Tools Writing 88

PReview: A Blog by NewsVoir

APRIL 20, 2021

Getting Engagement on social media for your brand is important… It’s a no brainer that content is the king of digital space. Both written and video content has a robust impact on the audience. The post How to Create Social Media Content Which Drives Engagement?

Social Media 97

Social Media How To Media Video 97

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. When a brand is behind a story, there’s bias involved. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight.

Social Media 52

Social Media Consumer Brand Branding 52

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Much like that life lesson, the 80/20 rule becomes irrelevant for brands once they find what works for their audiences. (Oh, Account Manager, Marketing Technology.

Social Media 165

Social Media Media Guidelines Study 165

Cision

OCTOBER 5, 2016

But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it. Branded Content Creators Note Important Facebook Changes. Long have publishers been creating branded content on Facebook.

Trends 319

Trends Content Marketing Brand Branding 319

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. To be successful in the New PR is to identify the intersection of positioning and content marketing. The Yin and Yang of Positioning & Branding.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 73

Ethics Social Media Trends Viral 73

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). We started down a path to renew our brand work over two years ago, which has been instrumental in changing the way we go to market by providing information on services we offer to satisfy a set of customer needs vs. telling customers what we do.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? So, how do you get it right when it comes to content marketing?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years. Additionally, traditional media outlets are getting more complicated and cumbersome to navigate. Your brand’s story might get told, but you won’t have control over how.

Strategy 273

Strategy Media Television Content Marketing 273

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 119

Trade Shows Content Marketing Conference Marketing 119

Prohibition

OCTOBER 10, 2022

Content marketing is the process of planning, sharing and distributing relevant and valuable material consistently to attract and retain your ideal target audience. The objective is usually to either drive sales, generate leads or build brand awareness and reputation. What are the different types of content marketing?

Content Marketing 62

Content Marketing Marketing Strategy Tools 62

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Email marketing clearly deserves to be near the top of the list. I certainly was.

B2C 194

B2C Content Marketing Study Trends 194

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. While mentions and engagement do not directly impact SEO, what’s within the content can. . Optimize Your Social Media Pages. Craft Creative Social Posts.

SEO 80

SEO Social Media Strategy Media 80