Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 83

Brand Branding Marketing Ethics 83

Sword and the Script

DECEMBER 20, 2016

Predictions are a license for liberty in mental exercise. Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Burrelles Fresh Ideas

JANUARY 16, 2024

Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. When brands and individuals communicate openly, honestly, and transparently, they build a foundation of trust that withstands challenges and crises.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Contently - Strategy

OCTOBER 9, 2019

If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. As it turns out, a lot.

Marketing 108

Marketing How To B2B Exercises 108

Cision

JULY 7, 2015

Why should your brand be on Pinterest? Do you know how to measure success? Click here for our free white paper that shows several methods for measuring PR! They’re seeking the latest exercises and health tips for a summer-ready body. Optimization works in conjunction with measurement. Optimize the experience.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Burrelles Fresh Ideas

JUNE 20, 2023

Influencer partnerships have become a powerful marketing strategy for businesses, particularly in the food and beverage industry. With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence.

Brand 40

Brand Branding Local Instagram 40

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. Writing, blogging and producing content works the same way, even for a team.

Blogging 107

Blogging Survey B2B Analysis 107

Sword and the Script

NOVEMBER 1, 2016

In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Waxing UnLyrical

DECEMBER 14, 2016

Distributing your PR content through that channel would be synonymous to taking one macro voice and turning it into (insert the number of your employees here) micro voices. Now consider this exercise in the real-time social media scenario. The key is measurement. Outcomes as we discussed, are clearly measurable.

Employee 40

Employee Measurement Social Media Product Launch 40

PR 20/20

JULY 6, 2020

Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). A practicum exercise to put what we’ve learned into actionable recommendations for the agency. Content Marketing : Learn what content marketing is and how to do it. Weekly Updates.

Training 72

Training How To Course Software 72

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. Eight-five percent of marketers said the pressure to demonstrate business value had increased this year over the previous year.

Measurement 119

Measurement Analytics Tools SEO 119

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. 13% say not following brand guidelines. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. The cost of B2B marketing content.

B2B 118

B2B Marketing Survey Software 118

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 111

Financial Industry Report Insurance 111

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. Daily intensive exercise. Except for when I exercise, I stopped watching TV. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. An all round nice guy. Email is killing me.

Writing 114

Writing Social Media SEO Blogging 114

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. Try to keep it high level.

How To 60

How To Software System Employee 60