Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network. Voice has high levels of awareness.

Hotels 138

Hotels Travel Privacy Engineering 138

Stern + Associates

NOVEMBER 2, 2023

Utilizing the Modern Digital Marketing Playbook Sparked by a desire to understand what makes decision-makers tick – both the conscious and subconscious needs of everyone from consumers to B2B buyers – Lecinski became a digital marketing trailblazer. Sales & Service.

Marketing 62

Marketing Privacy Training Strategy 62

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy.

Publicity 147

Publicity Privacy Crisis Communications Ethics 147

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Brand humanization. Brand humanization. Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Closed groups.

Social Media 156

Social Media Trends Media Instagram 156

PRSay

JANUARY 16, 2020

As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. It’s now more crucial than ever to proactively assess vulnerabilities and create systems to intercept and neutralize issues before they become crises.

Reputation 182

Reputation Privacy Banking Ethics 182

PRSay

MARCH 17, 2021

For more insights on Section 230 of the Communications Decency Act , PRsay reached out to Capitol Hill veteran India McKinney, director of federal affairs at the Electronic Frontier Foundation , a nonprofit digital rights group based in San Francisco. The following interview was edited for length and clarity.

Instagram 217

Instagram Facebook Government Nonprofit 217

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Although Apple CEO Tim Cook guarded his privacy for several years, he was ultimately moved to speak in favor of marriage equality and against “religious freedom” legislation that many in his position view as a thinly veiled license to discriminate against LGBT people. They use their economic clout. They gauge risk and anticipate pushback.

Corporate 149

Corporate Policies Privacy Construction 149

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Unfortunately, that’s exactly what happened when the news broke that credit-reporting giant Equifax suffered a breach that could compromise the privacy of some 143 million consumers. First, Do No Harm…To Your Brand Credibility. How did it escalate? And what can we learn from how Equifax handled the crisis?

Crisis 149

Crisis Crisis Management Reputation Financial 149

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. 11) Privacy regs bring back the basics.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Brand humanization. Brand humanization. Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Closed groups.

Social Media 61

Social Media Trends Media Instagram 61

ReimaginePR

SEPTEMBER 21, 2016

Now, you may be too deep in this latter group to ask what’s so wrong with the TPP agreement without getting glares from your more-informed friends, so we’ll give you the short version: the TPP is a super confusing, multinational trade agreement that’s hiding a serious threat to your internet freedom. Click To Tweet.

Telecommunications 120

Telecommunications Privacy Software Data 120

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. Apple News focuses privacy, personalization and integration with Siri for voice-activated news engagement. News website.

Financial 52

Financial Media Analytics Data 52

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

Shift Communications

MARCH 22, 2016

However, what they should focus on is: what has the event become; who does it cater to; is it relevant for my brand or my employees? This will continue to be a hot button item that will divide groups within security and within the government. However, they did a phenomenal job with this year’s “Cognitive Lab.” Not IBM – not this SXSW.

Privacy 60

Privacy Hotels Film Data 60

PR 20/20

NOVEMBER 29, 2018

A recent research project from MIT Sloan Management Review and The Boston Consulting Group (BCG) analyzed AI adoption based on a global survey of 3,076 business executives. How a Fitness Brand Used AI to Boost Leads by 218%. Group discounts are available. Consider how AI can make your brand more human.

Marketing 47

Marketing Technology Training Privacy 47

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 9) Brands across the aisle. “I 2) Microtargeting augmented by social surround sound. “B2B

Social Media 96

Social Media Marketing Media Creativity 96

PR 20/20

JULY 30, 2019

Mitch Joel, Founder of Six Pixels Group. He reminded marketers to stick to their core values when navigating personalization, privacy, and consumer interests in a fast-changing world. He warns attendees to prepare data for this high velocity of change because business transformation impacts every part of your brand.

Case Study 50

Case Study Privacy Data Technology 50

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. AI should make us better people, professionals and brands. Look Beyond: The Next Frontier for Your Brand. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. For brands, however, it means a paradigm shift. Brands and advertisers have long relied on cookies to learn more about users’ location, interests, and buying behavior. In the U.S.,

Privacy 124

Privacy Google Advertising Advertising 124

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 198

Writing Communications Marketing B2B 198