5W PR

FEBRUARY 10, 2020

Every brand should have a story, and every customer of that brand should connect that product or service with that story. Without a story, consumers are left to buy on price or convenience, benefits that are easily beaten in tight markets that often will not allow new players to get a foothold in a crowded market.

Guidelines 97

Guidelines Energy Storytelling Advertising 97

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. A PR Agency’s Brand Video Fundamentals. What does this mean for brands and public relations?

Video 52

Video Agency Viral Nonprofit 52

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Want to create standout content?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Extraverts get their energy from interaction with people and the external world. The purchases generate points which trigger more purchases.

Energy 120

Energy Viral Storytelling Community 120

ReimaginePR

MAY 9, 2016

See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. By the end, you’ll learn how to be your most authentic self so your customers will fall in love with you and your brand for real. Check it out! Click Here. Close Mindedness.

Writing 120

Writing Storytelling Brand Branding 120

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? Graphic designer / visual storyteller. Consumers are more willing to trust peer reviews or recommendations than a company. In fact, 93% of consumers say that online reviews influence their purchase decisions. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices? So, how do you do this with your brand? Entertain them.

Storytelling 120

Storytelling Skype Energy Software 120

ReimaginePR

MAY 30, 2015

What you give them can make the difference between a story and no story, and between a big feature piece devoted just to you and a small mention in a piece featuring a bunch of other brands. At last year’s CES, the largest consumer electronics tradeshow in the world, I was asked for this piece a number of times. have energy.

Media 120

Media Television Video Print 120

Beyond PR

APRIL 7, 2016

Reaching new audiences is a constant challenge for most brands. Expanding your message’s reach beyond your home country’s borders has the potential to unlock a treasure trove of new audiences and future brand enthusiasts. All around the world, content consumers are bombarded with ads, shared stories, social posts, and more.

Local 40

Local Internal International Energy 40

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. PepsiCo’s nine human drivers for consumers | 5:28-7:33. Turning insights into brand content | 8:18-9:58. And, I think progressing in that role, I started to not just look at brand conversations, right? What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

Mark My Words

MAY 3, 2022

He says economic pressures on households, driven by the rise in “inflation, energy bills and food prices” is putting non-essential spending under scrutiny – and that means relative non-essentials like streaming subscriptions are under threat. As Brands2Life’s consumer managing director Laura Sibley says: “You can’t promote every show.”

Film 60

Film Advertising Advertising Consumer 60

Contently - Strategy

DECEMBER 14, 2018

Everyone from big brands to middle schooler vloggers flood the space with content. Though it can be tempting to make a flashy video that runs through all the benefits and features of your product or service, our customers tend to see better results when they focus on the elements of good storytelling. Let them guide the narrative.

Viral 111

Viral Video Strategy YouTube 111

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. It is such a wasted opportunity for brands.

Media 112

Media Journalism Report Video 112

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. Communicating Your Brand to Diverse Audiences.

Leadership 62

Leadership Policies Engineering Technology 62

ReimaginePR

JULY 18, 2016

Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. Bonus: Before you start creating videos for your brand, keep these tips in mind. Remember, people buy from people, not from brands.

Video 120

Video Infographics Brand Branding 120

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

David PR Group

JULY 21, 2014

Now this may seem like an old mantra, but as Internet marketing dominated our agendas in recent years, we focused our energy heavily (and a bit too much in my opinion) on keywords, tags, short-form posts, tweets, etc. Nearly half of the total water consumption, or 1,600 liters, is the consumer throwing the jeans in the washing machine.

Storytelling 80

Storytelling Marketing Viral Energy 80

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Communications Conversations

MAY 13, 2015

Mallory is full of energy and positive attitude. Fueled by his love of travel, Michael applied for and earned a brand ambassador internship in Dublin, Ireland, with Insomnia Coffee Company, which he plans to start shortly after graduating this May. Mallory Seifert , @MallorySeifert. Nominated by Marlene Neill, Baylor University.

Groups 60

Groups Internal International Conference 60