Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are some of the key components of an effective brand communication strategy?

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Pitching Agency Social Media Creativity 228

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. But consistency goes beyond the products you develop and customer service you provide. Here are three ways visual consistency can turn your brand into an icon.

Brand 40

Brand Branding Product Launch Guidelines 40

Cision

APRIL 15, 2015

Go beyond the typical company logo to put a little excitement in your press releases. Product Photos. These are great if you’re announcing a new product or product line. By including a visual of the product you’re discussing, you give potential customers more reason to click to your website. Infographic.

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Infographics Product Launch Content Marketing Video 120

PR Fuel

JULY 5, 2020

Do you want a way to build the authority of your brand by forming relationships with journalists that cover your industry? Perhaps you have a new product launch or event that needs to be publicized. Press releases aren’t meant to act as marketing material for your company. Writing a Press Release.

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Writing How To SEO Infographics 52

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. And that’s exactly where the goals of journalists and brand communicators intersect. About Jennifer Tolhurst.

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Media Automotive Resources Financial 71

PR Fuel

JUNE 17, 2021

While some companies view press releases as outdated or no longer relevant, this could not be further from the truth. Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards.

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Writing SEO Google Local 61

Beyond PR

SEPTEMBER 27, 2016

You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? One of the main benefits of Twitter is the ability to easily ask and answer questions, so be mindful of company mentions. Links back to your event press kit, company blog, etc.

Social Media 40

Social Media Trade Shows How To Media 40

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

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eBook Product Launch Software Internal 120

Prohibition

APRIL 13, 2023

Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms. Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement.

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Video Infographics Social Media Instagram 62

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” The clock is ticking!

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Film Small Business Pitching Comparison 180

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 It’s not that thought leadership isn’t valuable, according to author Omar Bilal Akhtar , it’s that companies have come to believe thought leadership is the primary means of implementing a content strategy. million dollars.

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Blogging Marketing SEO Content Marketing 60

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. With more than 1.65

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