Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. An example of a survey led digital PR campaign is one we did for a leading food and drink brand , Black Sheep, who champion quality cask ale. Dream Jobs.

Digital PR 62

Digital PR Analysis B2C Examples 62

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics.

Tools 147

Tools Radio Data Instagram 147

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Waxing UnLyrical

MAY 5, 2011

As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. Apple builds their own stores, with support and service that are all a part of that brand story and to quote Danny Brown, the genius bars are well… genius. Guest post by Davina Brewer. What’s yours?

Storytelling 66

Storytelling Publicity Comparison Local 66

ReimaginePR

SEPTEMBER 5, 2016

It’s a specific person who’s attracted to your brand message and the way that you articulate that message. Far too many brands make the mistake of speaking to their peers in their blogs, and not their customers. This means photos, infographics and other graphic elements that break up large chunks of text. Infographics.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

JUNE 4, 2019

This entry stems from an article on CNBC that I just happened to catch: “Stacy Jones, CEO of marketing company Hollywood Branded, put the estimated value of all the buzz at $2.3 4) “State of PR” survey by Muck Rack. Muck Rack polled about 800 PR pros for a survey about the state of the industry. Learn more: CNBC.

Software 103

Software Reddit Marketing Survey 103

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Marketwired

JANUARY 5, 2016

According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. Your paid, earned, shared, and owned media mix is your content-driven ecosystem that will help you ensure your brand message effectively reaches and engages with customers.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

NOVEMBER 29, 2016

Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Round up 10, 20 or 50 customer comments from product surveys into a blog post.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

The Proactive Report

JANUARY 30, 2015

Daniel Lemin, President, One Good Brand. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 118

B2B Marketing Survey Software 118

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Here are some of our favorite examples of branded content marketing from banks and financial institutions in the last couple of years. The Australian Open.

Financial 52

Financial Content Marketing Examples Banking 52

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist. You should do this!

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist. You should do this!

Media Relations 40

Media Relations Media Mobile Pitching 40

Contently - Strategy

JANUARY 9, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 111

How To Transportation Content Marketing Healthcare 111

Contently - Strategy

JUNE 11, 2020

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, over a third of U.S.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, over a third of U.S.

Healthcare 59

Healthcare Content Marketing Industry Trends 59