PR in High Definition

MAY 23, 2018

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. While these are all successful businesses through their products and services, they have all – for the most part – also had great success in maintaining their reputations.

Brand 75

Brand Branding Reputation Energy 75

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. Even consumer brands need to position themselves and their companies as leaders. The lines between paid and earned media are blurring.

SEO 204

SEO Analytics Measurement B2B 204

PR in High Definition

MAY 23, 2018

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. While these are all successful businesses through their products and services, they have all – for the most part – also had great success in maintaining their reputations.

Brand 48

Brand Branding Reputation Energy 48

Mark My Words

SEPTEMBER 22, 2022

iNews There have been “crisis talks” with ITV bosses over the claim of queue-jumping that reduced Holly Willoughby to floods of tears and damaged her £10m brand. A blame game with ITV has resulted, after the claims spread on social media at the end of last week, accompanied by images of the masked pair solemnly walking past the coffin.

Crisis 60

Crisis Comparison Reputation Film 60

PR for Anyone

DECEMBER 1, 2021

Also consider your brand. If you are filming in your basement, it will likely be echoey. For a refresher on your brand, watch this video on How to Get Publicity with Branding. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel.

Interviews 130

Interviews Video Film Industry 130

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

5W PR

JULY 11, 2018

Walkers have a great reputation for allowing customers to choose the kind of food they want to eat. KFC is a fun and carefree brand with a great attitude towards marketing stunts. The result was a powerful social media response along with plenty of hype for the cars. Walkers Crisps. KFC Christmas Campaign. Be Memorable.

Measurement 149

Measurement Education Social Media Film 149

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. Want more insights on media professionals? What roles does social media play in your job?

Fashion 120

Fashion Pitching Journalism Social Media 120

Waxing UnLyrical

AUGUST 26, 2011

As I said in my remarks, long before I met Donna (who is IABC-accredited and a former IABC/DC Metro president, as I am), I bumped into her reputation. How many of you, who are active in social media and are business communicators yourselves know who she is? Social is great. I couldn’t avoid it. You know I love it.

Film 91

Film Social Media Policies Community 91

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Think about how print, online and broadcast media operate their businesses. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Think about how print, online and broadcast media operate their businesses. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content.

Film 60

Film Print Creativity Internal 60

Waxing UnLyrical

NOVEMBER 19, 2010

Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Companies must protect their reputation in light of rumors, especially those that are defamatory. Your lawsuit v.

Publicity 77

Publicity Reputation Crisis Communications Film 77

PR Conversations

APRIL 27, 2015

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. John’s, Newfoundland and Labrador.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. John’s, Newfoundland and Labrador.

Film 40

Film Crisis Communications Ethics Crisis 40

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian.

Crisis 48

Crisis Airlines Reputation Corporate 48

Mark My Words

AUGUST 2, 2021

His reputation for heavy drinking and rumoured drug-taking later saw him confess to Rolling Stone, ‘I spent years poisoning myself. It turned Depp into the mega-star of a blockbuster brand. Depp has two kids, they look at social media, they’re aware of the outrageous things that are written. I was very, very good at it.’

Film 60

Film Reputation Writing Instagram 60

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation.

Digital PR 170

Digital PR Industry Strategy Film 170

Communications Conversations

NOVEMBER 20, 2017

She has a sterling reputation. I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. I manage our social media platforms which include Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube.

Meeting 0

Meeting Social Media Employee Pinterest 0

Shift Communications

OCTOBER 4, 2017

It often takes decades to build a strong, respected brand. Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Unhappy customers are typically very vocal, and cellphone cameras make it too easy to capture any potential gaffes on film.

Airlines 87

Airlines Financial Film Viral 87

Cision

OCTOBER 31, 2016

If you’re a LinkedIn user, you’ve most likely heard about LinkedIn Learning , a vast library of professionally filmed courses on a broad range of topics. They also have four banjo courses, although I can’t find a reputable review of that content. Courses (LinkedIn Learning). High praise.

LinkedIn 60

LinkedIn How To Mobile Course 60

Bad Pitch Blog

AUGUST 4, 2011

Following his call to action, understanding public opinion, couldn’t be easier to accomplish through search and social media. That other brand is the most important – it’s the name of the company itself.” Today’s Takeaway: Always keep the bigger picture in mind -- where your work fits into the brand and most of all the business.

Film 80

Film Infographics Advertising Advertising 80

PR Conversations

MAY 9, 2017

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? I will offer that Canada as a country has good public relations, and a solid brand.

Energy 53

Energy Measurement Internal International 53

PR Conversations

JUNE 3, 2016

I love a bit of comms strategy — specifically social media strategy and content planning. I’ve always been curious about society and human behaviour and have always loved to write and create — doing public relations for social good is being paid to do what I spend all my time thinking about anyway. Why do you work in PR?

Government 40

Government Social Media Local Corporate 40

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Brands keep finding ways to do well by doing good. Other brands, like United Airlines, have worked to repair a loss of trust. Companies like Yum!

Brand 160

Brand Branding Film Internal 160

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. This allows you to optimize PR efforts and earned media to produce better leads.

Brand 273

Brand Branding Consumer Social Media 273

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.

Social Media 49

Social Media Airlines Media Viral 49

ImPRessions - Crenshaw Communications

MAY 11, 2018

Cohen is under criminal investigation for improper business dealings, and Essential Consultants is the same LLC that disbursed the famous $130,000 payment to adult film star Stormy Daniels in October 2017. It’s particularly ill-chosen because Novartis isn’t a stranger to reputation problems.

Brand 136

Brand Branding Real Estate Policies 136

Mark My Words

FEBRUARY 26, 2016

For Lord Henry, the aphorism’s mouthpiece in Dorian Gray, to tolerate a degree of gossip and rumour is the necessary cost for a reputation to grow. Like the Republican frontrunner Clarkson’s brand of boisterous irreverence thrives on getting up the noses of the media establishment. But no one will know.

Publicity 60

Publicity Film Energy Reputation 60