How Barbie’s reputational overhaul painted the world pink
PR in High Definition
AUGUST 29, 2023
The self-titled film has grossed over $1bn, cementing director Greta Gerwig as the only woman in history to have directed a billion-dollar film and inspiring the portmanteau ‘ Barbillion ’. Of course, this iconic doll has never needed an introduction – her reputation has always preceded her.
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