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How Barbie’s reputational overhaul painted the world pink

PR in High Definition

The self-titled film has grossed over $1bn, cementing director Greta Gerwig as the only woman in history to have directed a billion-dollar film and inspiring the portmanteau ‘ Barbillion ’. Of course, this iconic doll has never needed an introduction – her reputation has always preceded her.

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Barbie dominates August brand coverage

NewsWhip

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78
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Let there be light: Four ways to keep your brand shining

PR in High Definition

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. While these are all successful businesses through their products and services, they have all – for the most part – also had great success in maintaining their reputations.

Brand 71
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Oscar Nominated Films and Their PR Takeaways

Reputation Us

As a PR pro, The Academy Awards provide a wealth of takeaways on real time brand marketing, promotional tactics and more; coincidentally, it also makes for great blogging! The post Oscar Nominated Films and Their PR Takeaways appeared first on LTPR. This year, I had the privilege of […].

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How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

People trust influencers’ opinions owing to the reputation that they’ve built with their content, which they then leverage to market products. But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. Engagement.

Brand 135
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Reputation management in the age of Abdicated Princes & Netflix

Mark My Words

Michelle’s podcast with its mix of her charm and modern discussion and serious issues is a brilliant way of building her brand once the spotlight has switched off. President Obama, as the architect of the Motor City bailout, loomed in the background of the story but the film was told with the barest mention of his accomplishments.

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10 Influencers Who Dominate Brand Promotion

Critical Mention

Known as one of the most successful and powerful athletes in the world, Serena Williams is a brand’s ideal influencer. Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Her fame has made her a high commodity in brand representation.

Brand 87