Critical Mention

SEPTEMBER 19, 2018

They’re prepared for a crisis to go viral. During a crisis, responsiveness is key to protecting your brand’s reputation. It’s gotten increasingly more complex with social media because it can go viral. Just recently, we’ve had Tide, Uber and Facebook face damaging blows to their reputations.

How To 61

How To Media Crisis Crisis Management 61

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Every product can’t go viral or generate a lot of word-of-mouth buzz. Something else was going on. Need a place to go on an in-service day?

Energy 120

Energy Viral Storytelling Community 120

NewsWhip

NOVEMBER 11, 2021

For brands, celebrity spokespeople are a time-honored tradition, with endorsements from athletes, actors, and celebrities a key part of marketing efforts for decades. Let’s take a look at how a brand like State Farm could make sure they’re up to date with what their partners are saying that may affect reputation.

Reputation 78

Reputation Branding Brand Reddit 78

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. On Facebook, Twitter, YouTube, and all those other social networks. Facebook : How many Likes? How do they publish to Facebook? Do they use Facebook ads? Implement viral marketing tactics. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. Interesting test of Facebook content shows longer form content may win. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

The Stalwart Blog

APRIL 26, 2020

Thanks to Steve Smith of Growth Source Coaching for having me on this Facebook live broadcast courtesy of the Lake Forest Chamber of Commerce. I listen to a few radio stations throughout the day, and they always do this. Phone videos become viral, whether it’s legitimate or not. They’re just looking for news blurbs.

Crisis 78

Crisis Local Facebook Social Media 78

MaccaPR

NOVEMBER 30, 2017

The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas. Are you a brand so prominent that all people have to do is hear your name on a TV spot and they’ll be reminded to buy your product? People hundreds of miles away will see an event on Facebook, on Twitter.”.

Marketing 76

Marketing Consumer Measurement Financial 76

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. On Facebook, Twitter, YouTube, and all those other social networks. Facebook : How many Likes? How do they publish to Facebook? Do they use Facebook ads? Implement viral marketing tactics. The Key Steps.

Real Estate 57

Real Estate How To Web Case Study 57

Shift Communications

DECEMBER 1, 2016

It was totally unique – a perfect vehicle for CEO branding and hook for a reporter focused on culture. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. The story was begging to be told.

Strategy 60

Strategy Print Insurance Insurance 60

Norton's Notes

SEPTEMBER 25, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] It’s a quick, effective way of generating brand awareness.

Marketing 28

Marketing Employee Wikipedia Data 28

Flatiron Communications

NOVEMBER 14, 2014

And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. billion people — logging on at least monthly.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. billion people — logging on at least monthly.

Media 28

Media Mobile Pinterest Journalism 28

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52