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Communicating Sustainable Practices in Your Fashion Brand

5W PR

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88
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How to Attract Gen Z Consumers to your Wine Brand

5W PR

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

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Strategies to Compel Consumers to Splurge on Your Products

5W PR

Brands strive to entice consumers to spend with them, and spend more. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging.

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4 Four Tips to Begin (or Amplify) Your Crisis Management Career

PRSay

By regularly engaging in professional development, hands-on workshops, continuing education and certificate programs, you stay ahead of the curve (and quite possibly a potential crisis). She is a past president of the PRSA Miami Chapter, where she still serves on the APR and Ethics committees.

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Exploring teaching, research, and ethical practices in influencer marketing

Karen Freberg

I have noticed over the past few years, I have been doing more presentation talks, workshops, and consulting in this area than ever before. For the right audience and brand, influencers can be the way to go if they are the right fit. Have they had long term relationships with previous brands? Do they have *real* testimonials?

Ethics 46
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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Clients pay us for our recommendations, so we do everyone a service when we share them. . Explain what is required .

Publicity 334
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Essential Cybersecurity Insights for Business Leaders

Stern + Associates

Reid Blackman: Mitigating the Potential Danger of Chatbots – Before It’s Too Late Conversational artificial intelligence systems, or “chatbots,” like ChatGPT have truly amazing capacities but, according to renowned AI ethicist and author of “Ethical Machines” (2022) Reid Blackman , they also carry pressing risks.