ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees.

Brand 284

Brand Branding Small Business Retail 284

Communications Conversations

OCTOBER 2, 2019

Employee social advocacy programs are having a moment. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years.

Employee 74

Employee Brand Branding LinkedIn 74

NewsWhip

JUNE 21, 2022

This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company).

Facebook 138

Facebook Brand Branding Measurement 138

Shift Communications

APRIL 26, 2023

There are a few reasons why workers are more fixated on internal executive communications: Financial pressures have increased, and executives are being watched more closely for cues around business health. How to boost internal executive brand. There is a general sea of negativity around all of us. adults screened for employment.

Internal 78

Internal International Strategy Communications 78

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. Recap of recent money moves This is just the latest move in a string of corporate financial transactions the company has made of late. A new Gartner report suggests a better corporate intranet can help engage and retain employees.

Brand 149

Brand Branding Reddit Pitching 149

Shift Communications

JULY 26, 2022

The post Is Your Brand Messaging Recession-Ready? For companies outside of workplace tech and services, lines of messaging around the recession will look different but still be important. It’s been said, “failing to plan is planning to fail.”

Brand 78

Brand Branding SEO Employee 78

NewsWhip

SEPTEMBER 16, 2022

One article in particular was able to capture so much public interest that it ended up being the biggest brand story in August, sneaking into the line up as it was published on the last day of the month. . Let’s take a look at what other brands and stories stood out in August. Apple employees voice opinions on returning to the office.

Banking 78

Banking Community Brand Branding 78

Cision

JULY 27, 2017

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. Talk to Customers & Employees.

Brand 231

Brand Branding Employee Data 231

Reputation Us

JUNE 14, 2021

Our employees and community members are invested in these causes. For BLM, we support our Black members and our Employee Resource Group painted signs in support of BLM. Our long-term actions are to continue to listen to our community, address the issues – socially and financially – and offer the right support and financial products.

Reputation 148

Reputation Financial Community Employee 148

5W PR

APRIL 3, 2024

Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Building brand awareness The bedrock of any winning PR strategy is brand recognition. Building a team The battle for skilled tech talent is intense.

Company 78

Company Product Launch Resources Employee 78

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. It emphasized the CU’s personal touch and its initiatives that worked for member companies who wanted to support their own workforces with financial education and offerings.

Banking 327

Banking Financial Employee Technology 327

Communications Conversations

NOVEMBER 26, 2018

Do you ever get the sense this whole Employee Social Advocacy concept is being shoved down our throats by a number of “thought leaders” and software vendors who have everything to gain by advancing this agenda? But, it’s just one of several reasons I haven’t bought into the Employee Social Advocacy hype machine so far.

Employee 79

Employee Software Financial LinkedIn 79

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. If you send your story to someone who is likely to be as passionate about telling it as you are, you’ll be one step closer to generating impactful coverage for your brand. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

PRSay

AUGUST 25, 2020

Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people. “I

Community 188

Community Brand Branding Resources 188

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.

Communications 248

Communications Corporate Reputation Employee 248

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. SVB put out a fatally flawed press release that was meant to strengthen its financial position but had the opposite effect.

Banking 212

Banking Nonprofit Twitter Advertising 212

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. He’s got a long way to go.

Twitter 78

Twitter Banking Financial Employee 78

PRSay

APRIL 26, 2022

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. Activists, employees and customers are demanding that companies take public stands on issues those parties consider important. But they may disagree with the stances companies end up taking.

Corporate 143

Corporate Report Survey Employee 143

Presspage

FEBRUARY 8, 2024

This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative. What is the correlation between ESG reporting and financial performance?

Report 109

Report Government Financial Trends 109

5W PR

MARCH 12, 2020

5WPR is celebrating Women’s History Month internally, by thanking our female employees for everything they do, and externally, by highlighting female founded startups that are making an impact. Jules Miller founded the brand after battling severe Irritable Bowel Syndrome for five years. The Financial Gym. Fairygodboss.

Apparel 152

Apparel Financial Community Employee 152

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

PRSay

MARCH 7, 2022

For example, Apple and Disney are just two of the powerful brands taking steps to stop doing business with, and in, Russia. What are your employees saying? Humanitarian aid does not have to mean financial support. There aren’t any right or wrong answers, but there are myriad ways that people can make a difference.

Resources 189

Resources Ethics Internal International 189

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

We specialize in messaging to those very stakeholders, especially employees, partners, and customers. Nearly 200 major CEOs signed on to invest in employees and serve customers as well as deliver for shareholders. The pledge has been embraced by big-brand Business Roundtable members from Apple to JPMorgan Chase.

Corporate 203

Corporate Reputation Employee Government 203

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Brand trust isn’t discretionary. In uncertain times, intangibles like brand trust are even more valuable. Yet why should anyone take a PR person’s view on this?

Comparison 296

Comparison Advertising Advertising Reputation 296

Reputation Us

OCTOBER 12, 2015

Across the board, whether a financial services company or a healthcare clinic, communication from the top down regarding company direction or news items could be stronger. My best public affairs advice: Employees should be addressed first and foremost, not last. Employees need to understand what is happening—and what it means to them.

Employee 60

Employee Communications Public Affairs Internal 60

Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

5W PR

JANUARY 1, 2023

Corporate social responsibility has the purpose of improving the corporate reputation of a company and increasing its value as a brand. The first one is labor ethics, which focuses on the diversity of the workforce, its satisfaction, as well as the way that a company treats its employees.

Reputation 158

Reputation Corporate Policies Ethics 158

Reputation Us

OCTOBER 12, 2015

Across the board, whether a financial services company or a healthcare […]. The post Treating Employees as VIPs: Six Staff Communication Tips appeared first on LTPR. In my 22 years of professional business experience, I have rarely seen a client have really solid internal communications.

Employee 60

Employee Communications Healthcare Internal 60

Onclusive

FEBRUARY 11, 2021

From customers to potential investors and employees, the key to reaching your audience is understanding what interests and motivates them. Initially, a well-known spokesperson (such as a celebrity or influencer) can lend interest and credibility to your brand, but be careful of becoming too reliant on such individuals.

How To 221

How To Media Training Storytelling Financial 221

Institute for Public Relations

APRIL 28, 2023

USC Annenberg Center for Public Relations explored corporate reputation and the factors that impact it, including consumer and employee expectations. residents who work for companies with 1000+ employees.— based financial professionals.— Four online surveys were conducted during February 2023. — 509 U.S.

Corporate 59

Corporate Reputation Survey Financial 59

ImPRessions - Crenshaw Communications

MARCH 20, 2018

A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. The idea of placing a dollar value on abstract drivers like brand attachment, image, trust, and admiration may seem improbable upon first glance. The 2017 U.S.

Corporate 160

Corporate Reputation Measurement Financial 160

5W PR

JANUARY 3, 2024

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Engaging with various stakeholders, including customers, employees, and investors, is a key aspect. Organizing events to enhance brand visibility and strengthen relationships.

Marketing 78

Marketing Engineering Reputation Product Launch 78

PRSay

NOVEMBER 18, 2022

Chief executive officers said they want communications to promote their brands and to gain more exposure for their companies and corporate reputations in the media. Internal communicators should make sure employees understand corporate business strategy, narrative, mission and purpose, The Conference Board has found.

Communications 86

Communications Survey Conference Corporate 86

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195