Deirdre Breakenridge

MARCH 12, 2015

However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams. At the same time, we’re working more closely with marketing, branding, digital and web teams. Tip #2: Learn More About Color.

Creativity 150

Creativity Web Social Media Data 150

Buzzstream

FEBRUARY 9, 2024

In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.)

Google 71

Google Infographics Pitching Resources 71

Contently - Strategy

JANUARY 9, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 111

How To Transportation Content Marketing Healthcare 111

Buzzstream

DECEMBER 1, 2023

Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. Not every tactic will fit each brand, and each requires a different amount of effort to see success, so we’ve highlighted this in the breakdown below. Here are some real-life examples from SaaS brands.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. Not every tactic will fit each brand, and each requires a different amount of effort to see success, so we’ve highlighted this in the breakdown below. Here are some real-life examples from SaaS brands.

Examples 62

Examples Software Pitching Tools 62

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? Brand Awareness? 2 – Identify Your Brand Voice. Our recent blog post, Trends in Social: Authenticity , talks about the importance of brand voice: Brand voice is one of the most important elements of online and offline presence.

Social Media 112

Social Media Media Mobile Pinterest 112

Sword and the Script

FEBRUARY 16, 2019

Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. We all want to be part of something.

Creativity 78

Creativity Study Survey Advertising 78

Marketwired

FEBRUARY 16, 2016

” Here are a few definitions from the PR influencers who are putting the hasthag, and the practice, into action. When you can, offer high resolution photos, videos or infographics. CreativePR is not settling for the normal news that the average brand would spew out about its product or service.

Creativity 100

Creativity Pitching Writing Conference 100

PR Conversations

JULY 5, 2017

In a world where people are glued to their mobile devices even in parks on a sunny day, check out social accounts every other second and happily embrace the culture of liveblogging, it seems natural for brands to incorporate smm policies into overall communication strategies. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

Solo PR Pro

JUNE 9, 2015

You’re probably — scratch that: definitely — stretched for time. Here are some great approaches to help get you started: Trending Research/Analysis. Telling a personal story not only engages people in an irresistible way, but it makes your “brand” more approachable. Infographics. Guest Blogging Topics.

Blogging 40

Blogging Guidelines eBook Viral 40

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Cision

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Proactive Report

JANUARY 30, 2015

Daniel Lemin, President, One Good Brand. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions. It’s a growing trend and it is definitely impacting the practice of PR.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Buzzstream

FEBRUARY 1, 2018

According to his definitions, an Expert is someone who makes the right moves, and thinks analytically about their choices. For example, some link types could be guest post, infographic, or resource page. Finding performance trends in your data, and what they mean. However, it behooves us to get even more detailed.

Data 67

Data How To Analysis Comparison 67

Sword and the Script

JUNE 11, 2016

While blogging certainly isn’t the only aspect of content marketing , it’s pretty clear blogging was (and still is) a critical part of the evolution into the trend as we know it now. The brand is the gatekeeper. If you enjoyed this post, you might also like: Infographic: Content Marketing Divide; Rich Getting Richer.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. COVID changing healthcare storytelling | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Frederik Vincx

DECEMBER 11, 2015

Source: PR Academy annual qualification trends survey. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. The PESO model, diagram by Spin Sucks.

How To 60

How To Software System Employee 60

Buzzstream

AUGUST 13, 2018

I’ve seen teams go through all sorts of mental leaps to justify their outreach, but I can assure you that no matter how many mental hoops you jump through, it is impossible to successfully pitch a piece on dog training to journalists who cover travel trends. Review brand alignment. Review on page advertisements.

Google 117

Google Measurement Advertising Advertising 117

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28