Mark My Words

JANUARY 12, 2022

Zennials such as Marcus Rashford, Greta Thunberg, Emma Raducanu and even cross-generational idols like Captain Sir Tom have built their reputations on authenticity, substance, consistency (lack of hypocrisy) and humility.

Viral 60

Viral Fashion Reputation Sports 60

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120

Fashion Pitching Journalism Social Media 120

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands. Read our round up from last year, here.

Crisis 62

Crisis Viral Government Crisis Communications 62

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me.

How To 104

How To Fashion Banking Industry 104

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 86

Social Media Media Mobile SEO 86

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand!

Retail 225

Retail Consumer Brand Branding 225

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Reputation as a destination for inspiration.

Media 120

Media Social Media Community Measurement 120

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. PR or “earned media” can be used to drive website traffic, engage and connect with target audiences, make connections within the community, and promote brands in a more organic way that people trust.

Strategy 76

Strategy eBook Consumer Fashion 76

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. It does generate brand awareness and credibility in exchange for little or no editorial control over the coverage content. Does the personality align with your brand?

Advertising 147

Advertising Advertising Pitching B2B 147

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile.

Agency 54

Agency Creativity Hotels Social Media 54

Communications Conversations

MARCH 29, 2019

After making the switch to Corporate Communications, she has fast become a go-to source for counsel on multiple matters while developing a reputation for creating new approaches to enhance Allianz Life’s communications efforts. Jordan Kruger, senior communications specialist, Sleep Number (nominated by Sarah Reckard).

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

JUNE 28, 2018

That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. That solution should be tied to your brand promise or unique value proposition. Steel was scarce in the area, so Deere fashioned a moldboard out of the second-hand blade.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Communications Conversations

MAY 30, 2018

I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). I miss the issues and reputation management work, especially on corporate responsibility issues. What do you miss most about working in PR?

Apparel 106

Apparel Public Affairs Training Corporate 106

PR Conversations

JULY 17, 2014

That, and because I can indulge my need for creative expression. Which real, historical or fictional person or brand would you like to give a reputation makeover? It’s not that she has a bad reputation, but it could do with a bit of a polish. What is your idea of PR nirvana? When people “get it” about PR.

Real Estate 71

Real Estate Local Government Internal 71

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year.

Fashion 255

Fashion Reputation Social Media Brand 255

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy. Their fashion taste is not good.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Prohibition

AUGUST 23, 2023

Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. By partnering with influencers who align with your brand values, you can utilise the trusting relationship they’ve cultivated with their followers. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Tapping digital and social influence is the rallying cry of many brands when it comes to gaining ground with key constituents and customers.

Real Estate 120

Real Estate Technology Data Agency 120

5W PR

NOVEMBER 24, 2022

An influencer is a person that has developed a reputation around a specific topic or niche on the platform and has generated a higher number of followers in that niche. Companies can see these influencers in a similar fashion to brand ambassadors because they have a very engaged audience that trusts in the recommendations that they provide.

Social Media 88

Social Media Instagram Media Advertising 88

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation.

Digital PR 170

Digital PR Industry Strategy Film 170

Karen Freberg

OCTOBER 10, 2020

In the 2010’s, we then had Olivia in “Scandal” for handling crises and work in reputation management. We create content for ourselves for our own personal brand to get opportunities. We are the voices behind the brands on social. branding front and center. What show am I talking about?

Social Media 114

Social Media Media Fashion Agency 114

Prohibition

MAY 8, 2018

Social media is one of many tools organisations can use to promote their brand, build relationships with audiences and enhance brand reputation. New platforms are constantly emerging, whilst existing platforms are frequently adding new brand-friendly features, such as Instagram’s new shopping tool.

Social Media 54

Social Media Fashion Media Instagram 54

Prohibition

MAY 8, 2018

Social media is one of many tools organisations can use to promote their brand, build relationships with audiences and enhance brand reputation. New platforms are constantly emerging, whilst existing platforms are frequently adding new brand-friendly features, such as Instagram’s new shopping tool.

Social Media 48

Social Media Fashion Media Instagram 48

Norton's Notes

JUNE 12, 2015

Hanson from Minnesota but this week it is with Crosby Noricks is the founder of PR Couture, co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. 1. What is your area of specialism/industry? 9.

Interviews 28

Interviews Fashion SEO Social Media 28

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Mark My Words

JULY 22, 2015

The fatal car accident involving a Google executive and Twitter’s gleeful smuttering over a couple caught eloping on the red carpet after one too many melon balls overshadowed much of the creative powwow that is this Mad Men sur-la-mer. All of this was surely music to the ears of PRs- experts in good old fashioned reputation crafting.

Fashion 60

Fashion Google Advertising Advertising 60

Waxing UnLyrical

MAY 31, 2018

Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas. You can decide whether to share this type of content on your personal pages, but don’t take the risk when posting for a brand or client. The most creative photo. Guest Post by Kerry O’Shea Gorgone.

Creativity 71

Creativity Video Interviews Blogging 71

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 8) Creativity over productivity. 9) Brands across the aisle. “I 3) Emotional connection with customers. “I

Social Media 91

Social Media Marketing Media Creativity 91

PR Conversations

APRIL 21, 2016

Even when couched in terms of employee empowerment and collaboration, many of these concepts and words hark back to old-fashioned, established workplace hierarchies and perceived authority, whereby information is centralized and controlled. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee 40

Employee Internal International Corporate 40

Sword and the Script

AUGUST 2, 2016

Good old-fashioned snail-mail, email, face-to-face leave-behind material, social media, media (including bloggers), etc. In PR, I focus on brand reputation and relationships with target audiences. Shouldn’t banners, commercials and other paid content be driven by a brand identity? are all forms of content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60