Cision

JANUARY 9, 2018

Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Just create and distribute content to organically reach new audiences.

Case Study 210

Case Study How To Infographics SEO 210

PR Fuel

SEPTEMBER 23, 2021

Over 70% of marketers say content marketing has quantifiably improved prospect engagement. Meanwhile, 66% of customers agree that companies should make it easier to access their content. You can generate brand awareness, build recognition, and expand your reach online. Redesign of the company’s brand.

Brand 99

Brand Branding How To SEO 99

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Beyond PR

FEBRUARY 22, 2017

While more marketers than ever are embracing content marketing, a much smaller number of them are seeing tangible results — research shows that just 17 percent of content marketers report their content marketing efforts as much more successful. They are: Infographics. How to posts.

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

Buzzstream

JANUARY 17, 2018

To simply put it: Repurpose the content. Many businesses are leaning towards the method of generating “snackable” content. This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

PR Fuel

MARCH 12, 2018

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. What kind of content do you hope to create?

Content Marketing 40

Content Marketing How To Marketing eBook 40

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. Also see: How to Get the B2B Marketing Persona Right [UML].

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. The Inside Story on How to Spy on Competitors (& Innovators). How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Let’s discuss the best strategies to get noticed by the right audience for your brand. A lot of brands try to do too much.

Brand 120

Brand Branding Marketing How To 120

5W PR

NOVEMBER 3, 2023

For example, create content that resonates with fitness enthusiasts who seek advanced performance metrics, while also offering guidance to beginners on how to kickstart their fitness journey with wearable tech. Embracing content marketing Content is king in the digital age.

Marketing 78

Marketing Infographics Content Marketing Data 78

Cision

MAY 29, 2017

Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery? Why is Content Discovery Important? Content discovery has become more important than ever.

How To 129

How To Content Marketing Engineering Advertising 129

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience.

Blogging 62

Blogging SEO Engineering Mobile 62

Cision

SEPTEMBER 7, 2017

However, figuring out exactly how to do that can be a challenge. so how do you get your audience charged up about it, too? The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. The value of content marketing has been proven time and time again.

Infographics 283

Infographics Consumer Video Examples 283

ReimaginePR

SEPTEMBER 5, 2016

It’s a specific person who’s attracted to your brand message and the way that you articulate that message. Far too many brands make the mistake of speaking to their peers in their blogs, and not their customers. Who does it help and how? Infographics. Who are you speaking to? Why are they listening to you?

Blogging 120

Blogging How To Infographics Writing 120

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of content marketers report their content marketing efforts as much more successful.

Strategy 120

Strategy Infographics Content Marketing Study 120

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Here’s a go-to visual you can use when you need to explain how it all works, to C-suite execs or other cross-divisional partners: 2. We increased our earned media coverage by nearly 17% this month, which means more exposure for the brand. in Marketing and a B.S. Owned (company blogs).

Communications 150

Communications How To Analytics Public Affairs 150

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If

Survey 90

Survey How To Reddit Pitching 90

Cision

FEBRUARY 29, 2016

If your communication doesn’t stand out with pictures, infographics or banners, people are either deleting or ignoring your messaging, says Amie. Think about your PAC as a brand, says Amie, so when people see your logo, there’s no mistaking who you are or what you do. Make your branding reflect that,” she continues.

Communications 120

Communications How To Infographics Policies 120

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. August: Tell Your Brand’s Story. Plan ahead of time.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Cision

APRIL 12, 2016

Just the way organic food is good for our health, organic traffic is the best for your brand. But how can you build an organic audience? They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. What is an organic audience?

Infographics 120

Infographics eBook Content Marketing Video 120

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision.

Strategy 75

Strategy Media How To Infographics 75

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. How to Fix Your Buyer Personas. 3 Content Marketing Wins with Buyer Personas.

How To 120

How To Tools Viral Exercises 120

PR Fuel

JULY 5, 2020

Do you want a way to build the authority of your brand by forming relationships with journalists that cover your industry? Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Press releases can be used for SEO in several ways, such as: New Content.

Writing 52

Writing How To SEO Infographics 52

PR 20/20

NOVEMBER 29, 2016

Widmer is a content marketing expert and freelance writer. Content marketing isn’t a sprint—it’s a marathon. In this article, I hope to give you two key takeaways: Down and dirty, actionable steps to creating a strategy for your content marketing. The objective for each individual piece of content.

Content Marketing 40

Content Marketing Writing Marketing Tools 40

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. How does it impact them? The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Use multimedia.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. How does it impact them? Use multimedia.

Writing 79

Writing How To Infographics Pinterest 79

Rock the Status Quo

AUGUST 21, 2014

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo.

Writing 203

Writing Blogging Pitching Content Marketing 203

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. But, definitions vary by marketer.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

PR 20/20

MAY 26, 2016

It might be time to re-evaluate your blog from top to bottom, and awaken a more stimulating, creative brand personality. Redefine your brand vision. If you feel like your content is lacking purpose, forget the blog (and any other marketing materials) for a moment. 5 Steps to Reimagine Your Blog. The industry?

Blogging 51

Blogging Brand Branding How To 51

Cision

APRIL 16, 2015

Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Want to stand out with your content marketing?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. The most in-demand marketing skills.

Survey 174

Survey Marketing B2B Study 174

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 215

Blogging Company Engineering Airlines 215

prTini

SEPTEMBER 14, 2015

In the PR world, a trip to Content Marketing World is kind of like being a kid in a candy store: So many good speakers and sessions, it’s hard to decide which ones to choose! Their insights were so good, we thought we’d share a few with you, too: Simon Sinek is everywhere (or, content marketing is not for everyone).

Content Marketing 28

Content Marketing Marketing Conference Infographics 28