Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? Top of funnel: Content to build awareness.

Case Study 111

Case Study Marketing Study Content Marketing 111

Critical Mention

JUNE 4, 2019

Despite these facts, video marketing is frequently an afterthought, but we believe its value should be at the forefront of your content marketing plan. In the past couple of years, a multitude of video marketing programs have popped up in the market. SCHEDULE A DEMO. One of these platforms was TikTok.

Video 60

Video Marketing YouTube Infographics 60

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

APRIL 15, 2015

Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. Use colors that complement your brand’s colors. Want to stand out with content?

Infographics 120

Infographics Product Launch Content Marketing Video 120

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Critical Mention

NOVEMBER 6, 2018

Your brand’s story is perhaps one of the greatest opportunities to connect with your customers, yet it’s overlooked by many businesses. So, when you’re posting online content, don’t just put your logo everywhere. Using people ensures your customers see themselves in your brand. Keep your brand’s voice consistent.

Social Media 65

Social Media Media Writing Infographics 65

Cision

OCTOBER 26, 2016

Building Content that Has Value Beyond Likes, Comments and Clicks. Steve Radick’s presentation cut to the chase and addressed the growing prevalence of brands posting “cheap content” and our desire for “likes.”. “Content wasn’t supposed to be this chase for more ‘likes.'”

Conference 120

Conference Internal International Data 120

Critical Mention

FEBRUARY 28, 2019

It’s no easy task for marketers to create Facebook ad designs. There’s so much to take into consideration that it’s no surprise that brands and marketers alike have to go back to the drawing board time and time again. The problem is that many marketers don’t know how to create original, visual assets.

Facebook 62

Facebook Infographics Financial Writing 62

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. According to Demand Gen Report , over half of B2B buyers rely on content to research their buying decisions. Don't be that person for your potential customers. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. Integrating both print and digital marketing into is critical to your modern PR campaigns. SCHEDULE A DEMO.

Advertising 84

Advertising Advertising Privacy Analytics 84

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. 55% want to create more visual content. 44% say that better repurposing content is a must. Helps build brand trust.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Critical Mention

JANUARY 15, 2019

If you design top-notch visuals, you won’t stress over backlinks because other companies will be eager to share your content on their websites and will credit you. Combine it with great textual content, and most users will bump into it while searching for the corresponding keywords.”. SCHEDULE A DEMO. Use badges and awards.

How To 60

How To SEO Mobile Google 60

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Analyst content (Gartner, Forrester, etc.): Live, in-person demo: 26%. Also see: Qualify Hard; Close Easy: Leads in Unscripted Marketing Links.

Survey 60

Survey Marketing B2B Infographics 60

Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. Do We Have the Content to Support an e-book? What’s Our Goal? But the key is to have a goal.

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. After all, this is crucial to driving your ROI because it’s when your target audience starts consuming your content. Expanding the lifespan of your content marketing efforts.

eBook 145

eBook Product Launch Software Internal 145

Frederik Vincx

DECEMBER 11, 2015

Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Get to know the software via a demo and trial. Get a product tour in an online demo.

How To 60

How To Software System Employee 60

Beyond PR

MAY 3, 2016

When it comes to content marketing, you not only need to produce graphics and video that fuel your content engine, you’re also tasked with creating promotional images that drive traffic from multichannel distribution efforts to the content being promoted. How to Find and Create Promotional Visuals.

How To 40

How To Infographics Video Instagram 40

Marketwired

FEBRUARY 23, 2016

Everyone agrees that visual content is a major media trend that will continue to have prominence. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. TechCalendar.

Tools 125

Tools Analytics Software B2C 125