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Build Your Brand With Effective Storytelling

The Hoyt Organization

In this digital age, consumers are in complete control of the information they consume. It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. How can you make sure your brand stands out in a sea of competition?

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The Use of Storytelling to Build Strong Brand Identity

5W PR

In an increasingly crowded and competitive market, building a strong brand identity is essential for a company’s success. One of the most potent tools for achieving this is brand storytelling. This artful practice goes beyond products and services, aiming to create a lasting emotional connection with consumers.

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3 Emerging Social Media Platforms B2B PR Pros Should Know

ImPRessions - Crenshaw Communications

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.

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How Influencer Relationships Strengthen Your Social Media Presence

5W PR

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence. What is Influencer Relationship Management (IRM)?

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The 5 Biggest Mistakes To Avoid In Social Media Video Marketing

Prohibition

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

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Consumers Are Prioritizing Health & Wellness – How Brands In The Industry Can Best Connect with Shoppers

5W PR

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

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The Future Of Video On Social Media: Five Predictions You Should Look Out For

Prohibition

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so.

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