5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research.

Consumer 88

Consumer Brand Branding Ethics 88

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Article relevance toward the brand, including the presence of the brand name in the headline. ?

Publicity 370

Publicity Consumer Media Reputation 370

Business Wire

JANUARY 26, 2023

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As such, brands must adapt to stay relevant and connect with their target audiences.

Communications 372

Communications Marketing Blogging Social Media 372

Agility PR Solutions

OCTOBER 16, 2022

brands have been gearing up […]. The post Brand marketing fun-damentals consumers crave appeared first on Agility PR Solutions.

Consumer 78

Consumer Brand Branding Marketing 78

Agility PR Solutions

DECEMBER 14, 2022

New research from marketing solutions firm Vericast affirms that consumers are spending money—and plenty of it—despite inflation and recession fears. But brands and businesses in multiple industries are having a tough time figuring out how to engage them to drive optimal performance.

Consumer 88

Consumer Brand Branding Marketing 88

Agility PR Solutions

JUNE 1, 2023

Much recent research has shown that many consumers have trust issues with generative AI as the tech powers its way through business operations, sweeping many standard practices into virtual obsolescence.

Consumer 78

Consumer Brand Branding Marketing 78

Ronn Torossian

FEBRUARY 1, 2021

Besides being widely used for chat rooms, chat today is becoming recognized as the next powerful tool for marketers. Like the chat rooms, chat marketing encourages consumers to engage […]. The post Brand Engagement Through Chat Marketing appeared first on.

Brand 195

Brand Branding Marketing Consumer 195

Agility PR Solutions

OCTOBER 3, 2021

As consumers leap from brand to brand in these times where trust is hard-earned, a new study from marketing solutions firm Vericastoffers new insights into this increasingly fickle behavior—revealing that consumers are ever-cautious and price sensitive, and are willing to trade brand loyalty for the best value.

Consumer 144

Consumer Brand Branding Strategy 144

Ronn Torossian

FEBRUARY 28, 2023

Brand collaborations can be a powerful marketing tool when executed correctly. Recently, Nike and Tiffany & Co unveiled that the brands would be releasing their first collaboration in March. Aside from the Air Force 1 Tiffany branded sneaker, consumers can […] The post When Brand Collabs Work and Why appeared first on.

Brand 195

Brand Branding Consumer Tools 195

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Social Media Ethics 130

Agility PR Solutions

DECEMBER 8, 2021

The consumer goods industry ranks fifth out of the 10 industries featured in the newest Brand Intimacy COVID Study, a study from marketing intimacy firm MBLM of brands based on emotional connections during the pandemic. The post Consumer goods holds its own in brand intimacy—which brands are leading?

Brand 158

Brand Branding Consumer Study 158

Agility PR Solutions

SEPTEMBER 6, 2022

The firm’s new report, Aligning Marketers and Influencers: Shifting […]. The post A shifting power dynamic puts influencers at the center of brand-consumer relationships appeared first on Agility PR Solutions.

Consumer 173

Consumer Brand Branding Marketing 173

Agility PR Solutions

DECEMBER 8, 2020

Delivering an engaging experience is the new mountaintop for marketers, and brands are falling short in the eyes of consumers. New research from audience engagement and earned data solutions firm 3radical suggests that marketers may be misunderstanding the goals of a winning experience.

Consumer 174

Consumer Brand Branding Marketing 174

Agility PR Solutions

SEPTEMBER 29, 2021

Although the marketer/consumer gap is narrowing, there is a continued disconnect in perceptions and expectations between the two groups, as well as a misalignment across key CX dimensions. For consumers, the most important element is consistency of experience.

Consumer 147

Consumer Brand Branding Marketing 147

Agility PR Solutions

MARCH 17, 2022

With wartime actions escalating in Ukraine, and as businesses struggle to align their marketing strategy with public conscience and growing scrutiny from consumers, new research from consumer insights enterprise platform Zappi shows that consumers have high expectations of brands and how they respond to the Russia-Ukraine conflict.

Brand 147

Brand Branding Consumer Enterprise 147

Agility PR Solutions

OCTOBER 31, 2022

The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands’ entry into virtual environments—and have a long wish list of opportunities and expectations.

Brand 117

Brand Branding Consumer Software 117

Agility PR Solutions

MARCH 20, 2022

Consider video marketing. Consumers are more easily influenced by video than any other marketing method. In fact, 70 percent of YouTube viewers acknowledged making a purchase after being introduced to a brand on the platform. Here are 4 reasons video marketing will give your […].

Video 173

Video Brand Branding Marketing 173

Agility PR Solutions

APRIL 13, 2023

Brands and businesses were blindsided with new customer loyalty challenges after the pandemic drove consumers into unprecedented purchasing habits, and communicators are still scratching their heads when it comes to solving the redefined puzzle of loyalty in an informed and opinionated age.

Consumer 88

Consumer Brand Branding Communications 88

Agility PR Solutions

SEPTEMBER 27, 2022

The post Brands must keep pace with factors driving consumer behavior—key marketing insights appeared first on Agility PR Solutions. Fashion and apparel was by far the most popular category for online […].

Consumer 88

Consumer Brand Branding Apparel 88

Agility PR Solutions

JANUARY 30, 2022

According to recent research, many consumers have stated that one of the biggest reasons why they don’t want to receive notifications from brands on their smartphones is because they happen too often, and because the notifications themselves are irrelevant.

Consumer 147

Consumer Mobile Brand Branding 147

Agility PR Solutions

JULY 10, 2022

New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.

Social Media 166

Social Media Consumer Media Brand 166

Agility PR Solutions

NOVEMBER 28, 2022

If your brand has been hesitant to dip its toes into the metaverse, the time is here to prepare to take the virtual plunge, according to new survey data from digital CX firm TELUS International and research partner Pollfish, which reveals nearly three-quarters (72 percent) of respondents saying they believe that brand interactions in the […].

Consumer 88

Consumer Brand Branding Meeting 88

Agility PR Solutions

JULY 28, 2021

Local businesses are uniquely positioned to win against online and e-commerce businesses with personal, conversational SMS marketing, according to new research from local business-focused communication and payments platform Podium. According to […].

Local 148

Local Consumer Brand Branding 148

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Brand 370

Brand Branding SEO Communications 370

Ronn Torossian

MAY 20, 2020

There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” An increasing number of consumers have now adopted and […]. The post When is a Brand Connecting or Pestering? appeared first on.

Brand 370

Brand Branding Consumer Marketing 370

Agility PR Solutions

JANUARY 29, 2023

Brands and businesses know they must provide a seamless, intuitive customer experience in today’s marketplace, and insightful new research from marketing-focused website operations platform Pantheon explores these experiences—identifying the most influential points for trust-building and trust-breaking along the digital customer journey.

Consumer 88

Consumer Brand Branding Report 88

Agility PR Solutions

MARCH 30, 2022

Social purpose is more than a marketing initiative—it’s now a brand and business imperative, new research from the American Marketing Association – New York (AMA-NY) affirms. American consumers want companies to pursue social purposes, and marketers say their firms are responding to improve their bottom line.

Consumer 148

Consumer Brand Branding Corporate 148

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Publicity 195

Publicity Consumer Media Reputation 195

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. Given the rapid changes in the marketing […].

Trends 202

Trends Brand Branding Digital PR 202

Agility PR Solutions

JANUARY 17, 2023

Influencer marketing is a superb tool that can take your PR strategy to the next level. It brings your brand in front of new active consumer audiences and engages them in a subtle, organic way. Yet, many marketers dive into influencer marketing without proper research and awareness of its specifics.

Reputation 109

Reputation Brand Branding Marketing 109

Agility PR Solutions

OCTOBER 4, 2022

The fast food industry is moving slow when it comes to developing emotional connections with consumers. Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. The post Fast food brands still not delivering results in brand intimacy—which brands lead?

Brand 148

Brand Branding Study Agency 148

Ronn Torossian

APRIL 29, 2019

Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Consumer 170

Consumer Marketing Brand Branding 170

Agility PR Solutions

AUGUST 3, 2021

Despite the mountain of data companies can access about their customers these days, brands are still trying to figure out consumers’ expectations of how they should use that data to improve the customer experience. The post Consumers want personalized, omnichannel CX—how should brands use data to deliver?

Consumer 158

Consumer Brand Branding Data 158

ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. The marketing hasn’t been bad, but most of the marketing messages have been numbingly similar. Many brands see an opening.

Brand 296

Brand Branding Advertising Advertising 296

Ronn Torossian

AUGUST 27, 2021

A brand needs to think about information that niche audiences want to know. Content which is easy to consume ultimately leads to greater financial returns. Encouraging the target market to consume content rather than lose them to all the […].

Consumer 195

Consumer Financial Strategy Brand 195

Agility PR Solutions

OCTOBER 20, 2021

According to new CMO Council research, frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification.

Consumer 147

Consumer Brand Branding Report 147