5W PR

OCTOBER 9, 2023

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes.

Strategy 78

Strategy Brand Branding How To 78

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice.

Travel 78

Travel Consumer Strategy Tourism 78

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) by keeping content fresh, fun and culturally relevant.

Social Media 82

Social Media Trends Viral Media 82

5W PR

SEPTEMBER 14, 2020

There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign.

Local 88

Local Marketing SEO Mobile 88

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand. Define your brand’s “type.”

Consumer 168

Consumer Brand Branding How To 168

Reputation Us

OCTOBER 16, 2023

Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality. The Big Players Consumer Reports and J.D. Their rigorous testing and impartial assessments provide consumers with valuable insights when making purchasing decisions.

Reputation 167

Reputation Consumer Report Ethics 167

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Onclusive

FEBRUARY 7, 2023

So, effectively communicating your brand’s environmental sustainability strategy will be an essential part of your role for the foreseeable future, if not forever!   Y ou need to get it right if you want to build a solid brand reputation and avoid greenwashing accusations. You need to be your company’s harshest critic. Great right?

Reputation 195

Reputation Brand Branding How To 195

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Consumers are increasingly aware of the negative consequences of fast fashion and are seeking alternatives that align with their values.

Fashion 78

Fashion Communications Brand Branding 78

Cision

MARCH 15, 2017

Now I’m not saying to go in search of a place that wouldn’t pass a health inspection but for authentic, local food you do not want to stop at a place that is spotless. For this post, I want to focus on one session: SXSW Podcast Stage: On Brand. Still scared to take a stand from your brand’s voice? ” @prtini #SXSW.

Brand 305

Brand Branding Consumer Social Media 305

Onclusive

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more.

Brand 246

Brand Branding eBook Leadership 246

Karen Freberg

OCTOBER 10, 2020

Now, as we enter a new decade with a new show that will paint a picture of what social media professionals really do in their work. ” Like everyone I know in the social media industry, I went out to check it out for a pop cultural reference. We are the voices behind the brands on social.

Social Media 114

Social Media Media Fashion Agency 114

5W PR

FEBRUARY 14, 2023

The pet care market is very broad, as it includes everything from big pet supply brands to vet practices and even local pet grooming salons. Brands within the space have the opportunity to connect with a massive target audience through effective marketing efforts.

Brand 78

Brand Branding Communications Education 78

Reputation Us

MARCH 20, 2024

In this third part of the series, we consider the value of social media influencers on your reputation. By cultivating a reputation for excellence and trustworthiness, your business can attract the attention and collaboration of key social media influencers (SMIs).

Reputation 78

Reputation Journalism Financial Corporate 78

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Here are B2B social strategies that perform best on Facebook.

B2B 344

B2B Facebook LinkedIn Small Business 344

Stephen Waddington

MAY 9, 2020

It’s led to a saturation and brands struggling to cut through. Digital as a democratic media Organisations frequently overlook the fact that the internet is democratic. Consumers have access to the same media and channels. You can publish beautiful branded content via Instagram and Facebook.

Brand 157

Brand Branding Travel Crisis 157

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This digital landscape offers fertile ground for digital marketing, online PR campaigns, and social media engagement.

Marketing 92

Marketing Local Crisis Management Internal 92

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Financial Services Organizations Social Media Interview Key Points. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Most PR teams will amplify segments on social media for further exposure. Local vs. national. Are you pitching local news or national? Spell it out.

Local 323

Local Pitching Print Interviews 323

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Brands keep finding ways to do well by doing good. Other brands, like United Airlines, have worked to repair a loss of trust. Companies like Yum!

Brand 160

Brand Branding Film Internal 160

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.

Creativity 78

Creativity How To Storytelling Consumer 78

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Media Relations 98

Cision

SEPTEMBER 22, 2016

Now, just 40 percent of Americans trust the mainstream media, and only 6 percent express “a lot of confidence in the media.”. The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. The message is clear: Whatever the media is selling, people aren’t buying.

Consumer 120

Consumer Crisis Management Advertising Advertising 120

5W PR

MARCH 27, 2017

With the emergence of influencer marketing , it’s vital that your brand is on point with its PR messaging. Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Social Media. Consumers electronics are particularly popular with the younger generation.

Consumer 102

Consumer Reputation System Community 102

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Food bloggers and social media influencers have incredible reach and engagement potential.

Brand 40

Brand Branding Local Instagram 40

Cision

APRIL 13, 2016

You’ve set up a social media monitoring system. You’re updating your social sites daily, if not more frequently. Here, I asked marketing and social media professionals for their best next-level tips. says, “Narrow down and eliminate the people most likely to ignore you on social media.

Social Media 120

Social Media Media Infographics Video 120

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. Food and drink brands are one of the sectors that seem to real nail video content marketing. Red Bull Red Bull’s social media strategy is certainly ‘out-there’ and unique to them.

Video 62

Video Sports Brand Branding 62

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it. But what’s been really interesting is Pokemon Go’s marketing potential for local businesses.

Trends 319

Trends Content Marketing Brand Branding 319

Burrelles Fresh Ideas

MARCH 19, 2024

Enjoying the local experience: Modern travelers seek more than just an escape from routine; they crave authenticity. In 2024, travelers desire a genuine connection with the places they visit, seeking locally sourced food, drinks, products, and experiences to truly immerse themselves in a destination’s essence. since last year.

Travel 92

Travel Trends Tourism Transportation 92

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. That’s where traditional media comes in. And keeping in mind that a lot of news on social media originated with a reporter or media outlet.)

Media 103

Media Radio Print Newspapers 103

5W PR

NOVEMBER 15, 2023

Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior. Customers today are more health-conscious and socially aware, seeking healthier options and demanding transparency from food providers.

Strategy 78

Strategy Marketing Ethics Mobile 78

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Market research is vital to understanding how target audiences consume info,” said Haworth. 3 Ways to Maintain Control of Your Corporate Social Media. Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

5W PR

JULY 21, 2023

These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors. Additionally, integrating loyalty programs across channels can help drive customer engagement and build brand loyalty.

Retail 78

Retail Local Consumer Community 78

5W PR

OCTOBER 20, 2023

Diverse customer base With globalization and migration, consumer bases in many countries have become incredibly diverse. Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. Competitive advantage Brands that invest in cultural marketing gain a competitive advantage.

Strategy 78

Strategy Marketing Local Groups 78