ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The current labor market has elevated the importance of “employer branding” – the perception of a company as an employer among prospective workers. The changing landscape of employer branding Employer branding used to mean a reputation for offering competitive compensation and benefits. “The

Brand 156

Brand Branding How To Employee 156

Onclusive

MARCH 9, 2023

Today, many virtual and in-person events take place internationally, ranging from women-only conferences and protests to gift giving and social media appreciation posts. When reviewing your communication strategy, consider… Whether you share comms about your gender pay gap and gender equity goals?

Internal 195

Internal International Brand Branding 195

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. Involve stakeholders.

Strategy 265

Strategy How To Resources Employee 265

ImPRessions - Crenshaw Communications

MAY 24, 2022

Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market. For B2B brands, expertise counts. A thoughtful PR strategy can align an individual – and a business – with a specific talent or competence. PR gives brand advocates a voice. PR promotes brand values.

B2B 170

B2B Brand Branding Education 170

Contently - Strategy

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. As you execute your video marketing strategy this year, keep these trends in mind.

Video 89

Video Strategy Marketing Instagram 89

Ronn Torossian

SEPTEMBER 25, 2020

There are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations. The post ICO Public Relations: PR Agency Strategy for Initial Coin Offerings appeared first on.

Agency 150

Agency Strategy Publicity Conference 150

Stern + Associates

NOVEMBER 13, 2023

In many ways the fundamentals of good communication, messaging and branding remain the same. Conferences Finally Made Their Big Comeback In 2020 and 2021, during the pandemic, there was a lot of talk about the demise of in-person conferences. But the way executives communicate and the channels they use are always evolving.

Trends 116

Trends Communications Conference Leadership 116

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Here are 10 takeaways from this most important industry conference: 1. When you don’t have dollars, then you should be setting up brand partnerships. Props to PRSA for a stellar conference. Join the group here.

Conference 110

Conference Internal International Storytelling 110

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard. Content that has legs.

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. But there’s a catch.

B2B 156

B2B How To Conference B2C 156

Stern + Associates

JUNE 16, 2017

In fact, while the pace of some businesses slows and your colleagues are off on vacations this summer, many of the country’s best conferences. The post Heat Up Your Conference Strategy With These Summer Events appeared first on Stern Strategy Group.

Conference 63

Conference Strategy Groups Leadership 63

Communications Conversations

JANUARY 23, 2020

“What should our hash tag strategy be?” I typically cite three big reasons for rejecting the notion that we need a “hash tag strategy”: 1 – It’s not how people use social media. Maybe from time to time (notably, during a conference or sporting event, like I do during #kubball). Not in 2020.

Strategy 132

Strategy Sports Instagram Conference 132

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. Put on a conference or panel event. Put on a conference or panel event.

Brand 196

Brand Branding Reddit B2B 196

Stern + Associates

JANUARY 4, 2023

Companies often rely on a combination of public relations (PR) efforts to build their brand, share their expertise and reach their target audience. Here’s why: Improved brand visibility and credibility. This data can help better understand what is and isn’t working to adjust your PR strategy. is a first impression.

Strategy 68

Strategy Marketing Leadership Print 68

5W PR

MARCH 19, 2024

From discussions on investor trends to the importance of community engagement, this year’s conference offered a glimpse into the future of business and innovation. However, for brands, striking a balance between growth and profitability while still valuing the importance of brand and community remains crucial.

Leadership 78

Leadership Conference Marketing Community 78

Sword and the Script

APRIL 18, 2020

There are several strategies for this including: You can help people – content has utility value. In some ways, that’s what conferences, tradeshows and exhibitions are designed to do too. Audiences are asking for something different and that’s an opportunity for brands. You can captivate people – content has entertainment value.

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

Solo PR Pro

DECEMBER 22, 2020

There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. That’s why PR conferences and events are one of the best ways to hone your skills so you can bring even more value to your clients. 10 PR conferences you can’t miss in 2021. PRSA ICON 2021.

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Read below to learn about the all-star speaker line up and the top reasons to be excited about the conference: It has an incredibly relevant theme. We are excited about attending ourselves! The speakers.

Conference 66

Conference Crisis Management Survey Big Data 66

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard. Content that has legs.

Leadership 170

Leadership Industry Conference Trade Shows 170

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Contently - Strategy

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. ” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. .”

Content Marketing 128

Content Marketing Data Strategy Marketing 128

5W PR

JUNE 15, 2022

Most cannabis brands make the mistake of not honing in on their PR efforts and simply hoping that they’ll be good enough to generate positive results. However, even with a little bit more effort, cannabis brands can use PR to streamline the buying journey while generating positive media coverage. Brand Awareness.

Brand 88

Brand Branding Consumer Pitching 88

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. A PR relationship may be challenging for brands to manage if they expect to take a hands-off approach and still be successful. Clear goals will help define the PR strategy your agency will adopt.

Agency 310

Agency Measurement Meeting Reputation 310

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. One mistake I see communicators make is jumping right into video content creation before setting the strategy. Sometimes, a 30-second video is the most effective strategy.

Storytelling 137

Storytelling Video Strategy Analytics 137

PR 20/20

MAY 9, 2023

However, there’s a critical distinction between disparate marketing tactics and a purposeful, organized, strategic marketing strategy. A purposeful marketing strategy unites the various segments in your organization for ultimate member engagement. Event Management: Many associations organize events, conferences, or webinars.

Strategy 81

Strategy Marketing Tools Report 81

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. But where do PR teams find third-party influencers?

B2B 136

B2B Brand Branding Trade Shows 136

Onclusive

AUGUST 9, 2021

Owned Media & Content Strategy. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. PR Reporting.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. So, how do you incorporate internal communications into your brand marketing strategy? They are drawn to brands they can connect with.” Fortunately, your corporate communications team can kindle that love.

Internal 138

Internal International Communications Strategy 138

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. We need to ask ourselves these questions: What are the impacts on brands? Amy Jacques is the managing editor of Strategies & Tactics.

Conference 113

Conference Communications Storytelling Social Media 113

Stern + Associates

FEBRUARY 16, 2024

Executives Continue To Value DEI – But It’s More Scrutinized A survey conducted by Morning Consult and released in January 2024 showed 82% of business leaders consider diversity initiatives as essential to their business strategy. In fact, a corporate communications plan is crucial to build a stronger brand – for you or your company.

Communications 104

Communications Ethics Corporate Conference 104

Stern + Associates

MARCH 5, 2024

Here’s a four-part, questions-based strategy for shaping and telling your company’s story in effective ways. The answers to these and similar questions will breathe life into a key component of your company’s innovation story: why innovation is important to your brand and the company’s purpose, values and business goals.

How To 98

How To Corporate Storytelling Conference 98

ImPRessions - Crenshaw Communications

JULY 22, 2020

Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. For up-and-coming B2B brands, panels offer the opportunity to cultivate real brand voice, credibility, and a point of view, all of which reinforce competitive advantage. .

How To 232

How To Conference B2B Advertising 232

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. The conference will be held in Cleveland, Ohio, July 2019. Chief Strategy Officers. Chief Innovation Officers.

Conference 59

Conference Marketing Analytics Case Study 59

Onclusive

OCTOBER 25, 2018

Acclaimed Author Andy Cunningham Presents at Growth PR Conference. AirPR, the data science and technology company that invented PR Attribution and Power of Voice , is hosting the 2018 Growth PR Conference on October 30th at San Francisco’s Bluxome Street Winery. In the conference session “Get to Aha!” appeared first on AirPR.

Brand 75

Brand Branding Conference Technology 75

Stern + Associates

MAY 8, 2023

The exception to this rule is if you’re developing a social media strategy for a conference or event and you need a community hashtag. In this case, you want attendees to tag their posts with your hashtag so you (and other conference attendees) can follow the event. Need help boosting your brand’s social presence?

B2B 111

B2B Social Media Company SMB 111