Prowly

MAY 11, 2018

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending.

Viral 151

Viral How To Marketing Advertising 151

Prowly

MAY 11, 2018

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending.

Viral 144

Viral How To Marketing Advertising 144

Ronn Torossian

APRIL 29, 2019

The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. Brands issue their own versions […]. The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Trends 150

Trends Strategy Viral Marketing 150

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 82

Brand Branding Marketing Ethics 82

5W PR

AUGUST 10, 2021

Many years ago, one of the currently most successful personal care brands, Old Spice, faced the problem of not appealing to a younger audience. Although back then the company was promoting its products to the older generations of consumers, after assessing emerging market trends , it decided to switch to a younger target audience.

Brand 88

Brand Branding Marketing Viral 88

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

Axia PR

NOVEMBER 19, 2023

Newsjacking is a method used to link your company to a prominent conversation or trend in the news or social media. Since marketers must stay up to date on trending topics, this piggyback PR strategy “newsjacks” viral stories to bring attention to your company and support engagement.

Viral 62

Viral How To Brand Branding 62

Prohibition

FEBRUARY 27, 2023

Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.

Brand 62

Brand Branding Viral Fashion 62

Flack's Revenge

AUGUST 9, 2016

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Their efforts have propelled merely popular stories into through-the-roof viral successes.

Viral 120

Viral Data Web Trends 120

5W PR

JUNE 16, 2023

Beauty trends come and go, but some viral hairstyles have made a lasting impact in the world of TikTok and beyond. It’s important for brands to know the latest 2023 hair trends in order to use them to their best advantage in marketing strategies.

Trends 88

Trends Viral Fashion Tools 88

Prohibition

FEBRUARY 2, 2023

Their latest update now shows trending SEO terms in the search bar when you search for a query: Generally, this update will help to create more topical and relevant TikTok content for users – especially with the addition of trending sounds, the TikTok algorithm and trending hashtags.

Trends 62

Trends SEO Viral Social Media 62

Communications Conversations

MAY 29, 2019

While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” Your brand was just getting started on Facebook.

Viral 98

Viral Community Reddit Facebook 98

Cision

MAY 20, 2016

With so many voices speaking to your audience, what can your brand do to stand out from the crowd? Real-time opportunities span trending topics, events and breaking news and provide a shortcut to gain authority, engage audiences and lead industries. Looking for inspiration? Salvation Army. Is it so hard 2 see black & blue?

Brand 159

Brand Branding Comparison Viral 159

NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify.

Crisis 78

Crisis Brand Branding Airlines 78

ImPRessions - Crenshaw Communications

JULY 5, 2017

Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? It’s like the joke among PR and ad agencies that every client wants a viral video.

Brand 136

Brand Branding Comparison Storytelling 136

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. 1) Know Your Customer, But Embrace New Ones As a century-old brand, Stanley had a well-established name within the male-dominated outdoor & workwear space.

Consumer 78

Consumer Strategy Marketing Viral 78

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Training Viral 52

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like.

Brand 60

Brand Branding B2C B2B 60

NewsWhip

SEPTEMBER 1, 2022

This enabled us to craft a data-informed point of view on how brands can approach the upcoming tournament. That meant we could then recreate the ‘non-football focused’ media news cycle, as it happened, across those two tournaments, isolating the key drivers of conversation and breakthrough ‘viral’ stories.

Brand 78

Brand Branding Data Viral 78

NewsWhip

SEPTEMBER 22, 2021

As a result, food and beverage brands have the chance to win over consumers with limited edition treats. . This year we did a deep dive into the types of candy and treats that are trending for the Halloween season. Brands release new Halloween candy and bring back old favorites. Other noteworthy Halloween candy trends.

Trends 78

Trends Instagram Viral Brand 78

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Boost your Brand Awareness. Instant notifications provide the opportunity for you to always be on top of who’s talking about your brand. Receiving instant alerts is key to boosting your brand’s name.

Viral 70

Viral Radio Media Sports 70

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Training Viral 52

Cision

MARCH 24, 2016

When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so many voices joining the conversation, it’s easy for your brand’s to get drowned out. Influencers can advocate for your brand and gain your audience’s trust on your behalf. You need to have influencers on your side.

Brand 120

Brand Branding Viral Trends 120

Critical Mention

APRIL 12, 2019

Before digital marketing techniques came about, word of mouth was the key to brand awareness. Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. Viral marketing is a strategy that primarily relies on social media networks to spread a company’s message. Superbowl ads.

Viral 73

Viral Marketing Real Estate Travel 73

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. We encourage brands to take a stand on relevant matters, especially those aligned with the values of their customers. Be careful with humor.

Construction 385

Construction Crisis Reputation Social Media 385

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. A striking surge in adtech’s prominence at this global event. Have your eyes on Cannes this week?

Creativity 156

Creativity Meeting Advertising Advertising 156

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Ethics 73

Ethics Social Media Trends Viral 73

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Publicity Training 52

Burrelles Fresh Ideas

JULY 11, 2023

Enter the world of dad influencers (aka ‘dadfluencers’): a rising trend where fathers use their online presence to share their experiences, insights, and challenges of modern fatherhood. By tapping into this dynamic, brands can engage with fathers more meaningfully and authentically. And we’re all better off for it!

Brand 55

Brand Branding Instagram Community 55

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. ” Oh boy. Millions of impressions.

Social Media 179

Social Media Viral Company Education 179

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Her team of 25 editors is so dialed into social media that a key part of their job is to suggest story ideas based on topics they see trending online. Tracking our competitors and following trending topics and seeing what is working.

Reddit 158

Reddit Viral Analytics Social Media 158

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. But it’s not a contest. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

NewsWhip

NOVEMBER 22, 2023

Imagine starting your day with a detailed overview of your brand, or the topics you’re interested in — whether that’s politics, tech regulation, or product innovations, or even all of the above — delivered to you on a schedule that suits you, direct to your inbox. Ideal for daily briefings and quick situational awareness.

Viral 78

Viral Analysis Comparison Trends 78

Prohibition

MAY 30, 2023

TikTok can be a very powerful tool for brands. A platform with a new microtrend every other day can be daunting, but can also be incredibly successful for brands who know what they’re doing. Using influencers to harness the power of TikTok is great for brands of all shapes and sizes, especially within the beauty sector.

Viral 62

Viral Trends Video Community 62

Buchanan PR

JUNE 30, 2023

Social media trends come and go at lightning speed. However, every now and then, a trend emerges that captivates the masses and takes the internet by storm. Enter the Grimace shake trend – an unexpected sensation that has dominated social media platforms – particularly TikTok – and kept McDonald’s in the spotlight.

Viral 72

Viral Trends Social Media Creativity 72

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.

Groups 68

Groups Brand Branding Facebook 68