Sword and the Script

DECEMBER 5, 2017

This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. An attorney wrote a short book that reviews the gun laws in Georgia with a layperson’s summary.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. The New York Times. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Scott Public Relations

APRIL 2, 2020

They are less engaged with news and feel uninformed. Young people in the study: Consume significant media, but news is not a primary category in that consumption. Watch and read the news yourself. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Why don’t they vote?

Insurance 71

Insurance Insurance Healthcare Technology 71

Sword and the Script

SEPTEMBER 2, 2014

It was hard, but I loved the power of words to change the way a product or company was viewed in its category, or even redefine its category. Companies have budgets for programs, but often lack internal expertise and know-how to create content that builds demand generation. I quit my job went to work at a PR agency.

Content Marketing 112

Content Marketing Mobile Google B2B 112

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Tech industry. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Topically, this event covers a lot of ground. Experiential storytelling. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Scott Public Relations

DECEMBER 13, 2018

The modern non-stop news cycle requires content that is both timely and relevant to make an impact. Timely material is great for current events, and relevant content that stays relevant is ideal for as low news period. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 40

Healthcare Insurance Insurance How To 40

ZudePR

JUNE 6, 2016

Five book recommendations. My new deep work routine. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. Since I don't control the news (wouldn't that be nice.), The root of the problem is always internal.

Writing 114

Writing Social Media SEO Blogging 114

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. His first printed book was William Chaucer's The Canterbury tales (8).

Ethics 52

Ethics Communications Print Television 52

PR 20/20

MAY 12, 2016

The marketing services industry is in a state of flux. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Finding Your Match. 4) Demand That Digital Is Ingrained in Their DNA.

Agency 40

Agency Marketing Financial System 40

NewsWhip

JUNE 10, 2021

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. ” So I think to answer your question, how do we use that? It’s a framework, Ben.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ZudePR

JULY 20, 2016

There I met loads of people from all sorts of different industries, trying to make a go of it. The second circle’s your close confidants: your wife; your best mates; people who work in your industry who you trust implicitly. 9: Read Books. Take notes (yes, write in your book). No man is an island. #7: As well as blogs.

Digital PR 60

Digital PR SEO Small Business Blogging 60

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. Author of 27 Blogging from Paradise books. New Media New Tools New Audiences.

Communications 81

Communications How To Blogging Content Marketing 81

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Just in the last year, multiple clients have come to us who were either directly or sometimes tangentially connected to the gun industry.

Ethics 72

Ethics Agency Journalism Corporate 72

Journalistics

JANUARY 27, 2016

I’ll warn you, I’ve pretty much shared everything I know on this topic – and as a result, have really written a small book on the topic for you. The statements above are most-likely internal statements that guide and ground employees around a common purpose. Win the ‘best blog’ award in our industry.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

I’ll warn you, I’ve pretty much shared everything I know on this topic – and as a result, have really written a small book on the topic for you. The statements above are most-likely internal statements that guide and ground employees around a common purpose. Win the ‘best blog’ award in our industry.

Blogging 40

Blogging Strategy How To Writing 40

Waxing UnLyrical

JANUARY 27, 2011

But all of a sudden, S0-And-So is no longer available… but you still want me to do a book review/product giveaway that So-And-So is promoting. It means we are not educating the entrants to our industry well. Im wrapping up my MA in PR and I find writing news releases incredible frustrating because everyone has their own formula.

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

SEPTEMBER 27, 2010

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. We were mentioned in the New York Times. We were written about by bloggers and news sites. I imagine thats a tough battle for them to fight internally.

Wireless 74

Wireless Twitter Writing Measurement 74

Contently - Strategy

JUNE 11, 2020

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. 5 Trends Shaping the Healthcare Industry .

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. 5 Trends Shaping the Healthcare Industry .

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

SEPTEMBER 14, 2010

We in the PR industry have done a poor job of defining and promoting what we do. The pace of the industry is changing extraordinarily fast. Today, a regional story can be seen by international audiences. Today, your news release can reach audiences you never expected it see in the past. Most PR pros (and firms).

Facebook 106

Facebook Twitter Education Industry 106