PRSay

MARCH 19, 2020

The safest bets are to appear in front of a bookcase (with books!), or a wall with paintings or prints on it. Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years.

Interviews 210

Interviews Video Meeting Skype 210

wiredPRworks

SEPTEMBER 11, 2021

Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. 2011 Update.

Communications 81

Communications Community Crisis Film 81

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. But as we’ve seen during the COVID-19 pandemic, professional communications can help support crisis, innovation, change, productivity, and life itself. We’d compile clipping books for clients at the end of each month. The print edition went monthly in 2013, and bi-monthly in 2016.

Industry 153

Industry Publicity Agency Community 153

Stephen Waddington

JANUARY 20, 2019

Planning a backlash: Gillette, Amazon and Greggs Kate Hartley, co-founder of social media crisis simulator Polpeo is writing a book about the impact of technology on issues and crisis. My job next week is to write how to guides for each of the main platforms. Please let me know what you think.

Twitter 61

Twitter Print Crisis Travel 61

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. 19 percent were piloting a program. 32 percent planned to implement one. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

Sergii Bidenko , Reputation and Crisis advisor, have prepared five examples of reputation crises that happened to well-known brands at Christmas. Peloton said it regretted that the advert was misunderstood, but this did not stop the crisis and the fall in shares. As this advert has already been printed, we cannot cancel it."

Reputation 52

Reputation Advertising Advertising Crisis 52

PRSay

OCTOBER 1, 2018

It seems like my life here is a perpetual crisis,” said Gediman, a longtime PRSA member. That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. When it comes to managing a crisis, what’s your advice for other communicators? It’s really tricky.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

Maxim Behar

SEPTEMBER 4, 2023

They think that anything goes, that they can write and say whatever they want, tell bits of stories, even make them up, and in doing so have a frantic fight for more likes and shares. We are in a media transition that I call a revolution, but this concept was addressed in one of my recent books published in the US.

Social Media 52

Social Media Media Writing Web 52

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. Once located, these articles would be clipped out like store coupons and added to books (yes – that’s why we still call them “clip books”!) Prevent a crisis or cut down on response time. Just measure it in inches.”

Media 75

Media Radio Newspapers Print 75

Cision

NOVEMBER 30, 2015

This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising.

Social Media 120

Social Media Facebook Print Advertising 120

wiredPRworks

SEPTEMBER 11, 2018

Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year's main events. 2011 Update.

Communications 40

Communications Community Crisis Film 40

Stephen Waddington

MAY 8, 2018

The third edition of #FuturePRoof celebrating the NHS at 70, has been developed at a time when the organisation is in crisis. There are 25 chapters in the book. Get your copy: print, Kindle and a chapter a day #FuturePRoof: Edition Three: The NHS at 70 with Lessons for the Wider PR Community Print (Blurb) £23.19

Communications 63

Communications Healthcare Print Community 63

Maxim Behar

MARCH 6, 2022

I think that my experience is covering the entire world and it was the subject of my recent book, the Global PR Revolution, published by all the press in the United States and distributed by Simon & Schuster, and available in all bookstores in Barnes and Noble in the US. And it took a couple of months. You would ask: Why revolution?

B2B 52

B2B Communications Media Newspapers 52

Melissa Agnes

OCTOBER 16, 2014

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. 1 (Printed in Wikipedia, “Lorne M.

Education 270

Education Government Policies Wikipedia 270

Cision

NOVEMBER 3, 2016

We also know the flip side all too well where someone (perhaps a client or colleague) says too much and suffers the consequences in print. This article continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017.

Social Media 120

Social Media Media Reputation Training 120

Maxim Behar

NOVEMBER 15, 2023

Now, 10% of it is in print, the other 90% is on the social media platforms. I printed it with indigo and somehow, it has been associated with the written word ever since. Stefan, as a professional, I would like to ask you where does PR end and propaganda begin in crisis situations. I was forging crates for fresh milk.

Hotels 64

Hotels Newspapers Journalism Ethics 64

wiredPRworks

SEPTEMBER 11, 2016

Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year's main events. 2011 Update.

Community 40

Community Writing Education Film 40

Stephen Waddington

DECEMBER 30, 2019

Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? If you work in issues and crisis it can be especially acute. Other outcomes include brand awareness, crisis communications, employee advocacy, and social change.

Government 103

Government Education Print Ethics 103

Melissa Agnes

OCTOBER 16, 2014

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. 1 (Printed in Wikipedia, “Lorne M.

Education 100

Education Government Crisis Management Crisis 100

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. The same is true in print. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Brainstorm contingency and crisis management plans. By writing off their concerns, you convey that you operate on a different judgment compass, which is a quick way to get cynics to lose faith in you. Repeat as necessary.).

Marketing 87

Marketing Resources Technology Internal 87

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story.

Media Relations 52

Media Relations Media Pitching Writing 52

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). In the fifties, Toyota wrote the book on production systems and continuous improvement. It is simple: participants first write their ideas without discussion on Post-it notes.

How To 60

How To Software System Employee 60

Contently - Strategy

AUGUST 22, 2019

After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. They also plastered the station ahead of time with print ads from floor to ceiling, fighting to get the word out as they gathered their data.

Banking 111

Banking Content Marketing Examples Industry 111

Waxing UnLyrical

NOVEMBER 30, 2010

I talked about everything from watching Twitter explode with Michael Jackson death rumors to how the Red Cross was using texting for crisis communications. Anna put me in touch with Shonali (and no, Shonali did not twist my arm to write this). Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Blogging 60

Blogging How To Social Media Community 60

Contently - Strategy

JUNE 11, 2020

But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. For example, when there was a ventilator shortage, the GE healthcare team sprang into action, using 3D printing technology to increase production in Wisconsin. As the saying goes, write what you know.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. As the saying goes, write what you know. Like Hippocrates said, medicine is an art and a science.

Healthcare 59

Healthcare Content Marketing Industry Trends 59