wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications. I couldn’t.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. Find the 2018 Trust Barometer here.).

Communications 149

Communications Employee Leadership Writing 149

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C. 5 Sarah Arrow.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. A: It should come as no surprise that our blog is the center of our inbound approach.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.”

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Brand 246

Brand Branding eBook Leadership 246

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales.

Survey 178

Survey Marketing B2B Study 178

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

SEPTEMBER 11, 2023

Storytelling Every research study has a story behind it. Storytelling humanizes the research and makes it relatable. Thought leadership Positioning the researchers as thought leaders in their field enhances the credibility of the research.

Publicity 78

Publicity Communications Study Storytelling 78

Sword and the Script

MAY 26, 2020

>>> Ned and I will be presenting a custom webinar on this survey for the IABC Heritage Region on June 18, 2020, at 12:00 p.m. Keep an eye on their webinar announcement for registration details. If your organization is interested in a custom webinar that assesses the findings please contact one of us.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling.

B2C 52

B2C Case Study B2B Content Marketing 52

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

Contently - Strategy

JANUARY 9, 2019

A great blog post can establish trust, but is it really worth someone’s contact information? In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. Probably not. Inspiring your audience to take action calls for more substantial content.

How To 111

How To Transportation Content Marketing Healthcare 111

Beyond PR

JANUARY 18, 2018

Recently, I co-hosted a webinar to discuss this topic. In this webinar, we dove into how the decline of advertising has affected and even elevated earned media, as well as how earned media deserves a second look now that we have technological innovations that have changed how we measure results. Follow him on Twitter @cglynch.

Media 75

Media Advertising Advertising Measurement 75

Contently - Strategy

MAY 10, 2024

Recognizing these hurdles is the first step towards overcoming them and unlocking the potential of video content to enhance thought leadership. Storytelling Potential: Videos have the unique ability to weave narratives that resonate on an emotional level with viewers. 5 Video Content Ideas to Increase Thought Leadership 1.

Leadership 96

Leadership Video B2C Interviews 96

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Read forums and blogs related to the visual media that you’re interested in.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 Mr. Schaefer also pens the popular {Grow} blog. In other words, these people listen to a lot of podcasts. hours of podcasts a day. TED Radio Hour. (~60

Radio 60

Radio Content Marketing Marketing Education 60

Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Webinars became a big thing. One publication or blog you read regularly is… Michael Brenner’s Marketing Insider. A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 72

Infographics Case Study Video Survey 72

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Test, test, test. Hunter Montgomery | ChurnZero. Wisdom of crowds.

Marketing 169

Marketing Employee Content Marketing Training 169

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 11 Leadership becomes social.

Publicity 164

Publicity Ethics Data Community 164