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Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. In this 4-part blog series, we’d like to introduce our new ultimate guide to developing an effective earned media strategy and measuring success of your earned media activities in a way that showcases business impact and ROI.

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PR Measurement Best Practices – Part 2

Onclusive

Welcome back to our blog series on Demystifying PR Measurement! Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation.

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Yorkshire’s most romantic hotel–OX Pasture Hall

Norton's Notes

Last weekend I was kindly invited to Ox Pasture Hall to sample the hotel and see what I thought about it and the surrounding area. The building itself feels like a modern country hotel and it was clear the staff have been looking after it as the gardens were amazing, with pagodas, pathways and secret snugs all over the place.

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The importance of Instagram Reels for brands

NewsWhip

View this post on Instagram A post shared by Marriott Hotels & Resorts (@marriotthotels). Instead of coming up with an arduous social plan, take old blogs, guides, or research reports and repurpose them for Reels. This gives you authority over your brand reputation.

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How You Sound Matters as Much as What You Say: 4 Voice Tips for #PR Pros

Deirdre Breakenridge

A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner. The hotel ballroom or convention center might have a house system, but if they don’t have a house engineer it’s not worth the risk. Even if you can’t change your voice, you can always improve your technique. #4

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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. Admittedly, some travel segments, like flying, hotel stays, restaurants, etc., They are up more than 300% over last year.

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Strengthen Your Marketing Channels in 2015

David PR Group

Because my blog is written about whatever I feel like writing about, I try to respectfully decline invitations and story pitches. The event was sponsored by Intercontinental Hotels and Bacardi , and the publicized goal was to choose a signature specialty cocktail that will be showcased in the hotels next year. –John.

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