The Hoffman Agency

FEBRUARY 17, 2020

And here I still am, on the eve — or so I thought — of travelling to Barcelona for one of the world’s biggest technology shows, Mobile World Congress. Trade shows aren’t cheap to attend, particularly those with a global reputation like MWC or the Consumer Electronics Show in Las Vegas. Only time will tell.

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. Just because 2billion people are on Facebook does not necessarily mean your business should have a Facebook presence.

Social Media 60

Social Media Strategy Media Survey 60

Onclusive

MARCH 24, 2022

Welcome back to our blog series on Demystifying PR Measurement! This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations.

Measurement 396

Measurement Data Hotels Viral 396

Norton's Notes

MARCH 21, 2017

They have very kindly allowed me to re-share this with you here on my blog, I hope you like it. Can you tell us a little bit about yourself and what made you start writing your blog? Why should people read your blog? So I write about all sorts from technology, hotels, food, news and of course my team here in Leeds.

Interviews 35

Interviews Writing Blogging Social Media 35

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A The good news for comms pros: It will be a blend of both technology and human insight.

Publicity 85

Publicity Training Technology Data 85

PR in High Definition

APRIL 23, 2019

And in fairness, it’s not for lack of trying – AR and VR have not provided the next revolution of technology that we expected. This is one technology that we do believe will have a revolutionary impact, but it will take time. The advantages of a strong brand, and that brand’s reputation, is inestimably important in this regard.

Communications 59

Communications How To Print Hotels 59

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Such are the risks of blogging and email.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

NOVEMBER 27, 2018

When I work with large technology companies, all they want to do is reach the CMO. A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. Marketers just throw an article on a blog and expect everyone to show up. Conduct a gap analysis. Develop a distribution strategy.

Strategy 112

Strategy How To Content Marketing Analysis 112

Cision

JANUARY 14, 2016

Thanks to technology, it’s not mission impossible to find out which particular social networks your customers frequent. Suitable for businesses that can benefit from the geo-tagging feature, such as hotels or resorts. Quora is a great platform to establish your reputation as an expert in your niche. WhatsApp for Marketing.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Sword and the Script

DECEMBER 11, 2018

With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) Think Google Hotels, Flights, weather, etc.). Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. 16: Ted Seward.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Luciana Lima | Vila Galé Hotels. Test, test, test. Susan Kostal | Stet.

Marketing 169

Marketing Employee Content Marketing Training 169