Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. A helpful exercise is to put yourself in the shoes of a journalist. To understand the impact of multimedia, we must acknowledge the fact that content is everywhere and there is no way to escape it.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

That’s why we want to see junior staffers working hard to improve basic writing skills – expanding beyond press releases and pitches – to master blog posts, bylined articles, video scripts, speeches and more. Innovative ways to work with ad, marketing, and SEO partners. Most importantly, PR does not exist in a vacuum.

SEO 200

SEO Pitching Agency Exercises 200

Ishmael's Corner

DECEMBER 1, 2020

Exercising restraint that would have made my mom proud, I found plenty of other topics to parachute into.more. Being the mug-is-half-full type, I believe 2021 will (eventually) bring us some semblance of normalcy. As for the past year, I could have devoted every post to the antics from the White House.

Storytelling 142

Storytelling Exercises Communications Publicity 142

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

5W PR

DECEMBER 18, 2019

Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information. For example, if you offer SEO services, you may want to team up with a web design firm. Videos can be distributed across social media as well as on your own business blog or website. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Critical Mention

JUNE 19, 2019

Doing this exercise gives you an even better understanding of your existing customers’ perspectives, which allows you to refine your strategy for your target audience. Factors to keep in mind are consistency in your brand’s voice and optimizing your content for SEO while also appealing to your audience. Conduct a content audit.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Waxing UnLyrical

NOVEMBER 17, 2010

As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. They might be helpful to you as you continue on your path as a blogging Grasshopper. Preview before you publish.

Blogging 86

Blogging Writing Facebook Twitter 86

Buzzstream

FEBRUARY 9, 2024

It’s just as critical as tech SEO, probably more so in many cases. Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. Stressing the SEO importance can sometimes seal the deal. Personalize] I noticed you mentioned [Topic].

Google 71

Google Infographics Pitching Resources 71

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. In particular, search engine optimization (SEO) is a big part of our approach. Are there ways that we can re-optimize previous blog posts?

Marketing 74

Marketing SEO Trade Shows Technology 74

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

The Resolution Blog

JUNE 21, 2015

And if our PR campaigns don't have any impact on our client's business it has probably been a pointless exercise. There's no such thing as a silly question on the Resolution blog! Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training.

Google 120

Google SEO Case Study Exercises 120

Sword and the Script

AUGUST 5, 2014

Just as important, PR needs to be familiar with how these tools work -(which is one of many reasons why maintaining a blog is useful from a professional development perspective). For most websites, including blogs, organic search traffic is usually the single largest source of traffic by a wide margin.

Measurement 118

Measurement Analytics Tools SEO 118

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? The key to getting value from this exercise is in asking the right questions and building up very detailed personas of your key customers. I’ll give you an example.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. Such are the risks of blogging and email.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. I’ve frequently been guilty of assuming that the ways in which journalists write about.

Digital PR 160

Digital PR Film Instagram Writing 160

PR 20/20

JUNE 9, 2020

This document turned out to be a beast; it included a deep dive into the website grade , a Google Analytics assessment, an audit of competitor websites, and a content and SEO assessment. We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website.

Web 60

Web Internal International Storytelling 60

Waxing UnLyrical

JANUARY 22, 2011

For me, this means making some form of exercise a regular part of my day, whatever shape that exercise takes, getting enough rest, and eating better food… which means I have to cook more, and cook regularly. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Exercises 40

Exercises Tourism Measurement Blogging 40

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well.

Writing 83

Writing Google Blogging Exercises 83

PR 20/20

JULY 21, 2016

Take advantage of evolving SEO tactics, including authorship tags, microdata markup and HTML 5. This is the blog post I wish I had when I first started. a valuable exercise in patience. Specifically, you’ll be able to: Communicate your vision for websites and apps to developers more effectively.

How To 0

How To Web Resources Training 0

Waxing UnLyrical

OCTOBER 22, 2010

They also helped promote the Life… supplemented™ awareness campaign by blogging, tweeting, and giving shoutouts at industry events. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Were they paid? Wanna Subscribe?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

AUGUST 22, 2010

The Chuckle-icious Seven If you’re looking for some great blog posts for when you need a chuckle, here they are: 1. Why: A new discovery of mine thanks to Brian Meeks , twins Alexandra and Kymberly dole out fitness advice that will exercise your laugh muscles along with everything else. Oh, one other thing: my blog = my sandbox.

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

AUGUST 25, 2010

I’ve been including it in my e-signature for a while now, and have incorporated it into my website as well as this blog (you’ve probably noticed the Tungle widget on this blog, even if you haven’t used it). Even if you don’t have to track your time, it’s still a good exercise to undertake.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

JANUARY 1, 2011

If you read this blog regularly ( ahem, there’s a “subscribe&# button to your right if you don’t ), you’ll have noticed more posts from more authors on a regular basis. In 2010, WUL got a “new pair of shoes,&# as they say, thanks to the guest bloggers, many of whom are now part of my regular blogging team.

Measurement 42

Measurement Blogging Tourism Twitter 42

Waxing UnLyrical

JANUARY 8, 2011

My clinical exercise physiologist client told me to remember that little moves throughout the day works to build your metabolism better than the 3 mile walks I take with Teddy in the warm months. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Facebook 79

Facebook Twitter Writing Measurement 79

Waxing UnLyrical

DECEMBER 4, 2010

The biggest PR lesson here – because what is this campaign, if not an exercise in trying to raise awareness? But campaigns like this - and blog posts like yours - help prove that this is, in fact, very true. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Facebook 93

Facebook Twitter Nonprofit Social Media 93