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PR And SEO: Why They’re Better Together

ImPRessions - Crenshaw Communications

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). While many see PR and SEO as two separate and unrelated disciplines, there are many places where the two overlap. What is SEO?

SEO 203
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Are search engines controlling how we think?

PR in High Definition

Earlier this month, a trial began that accused Google of monopolising internet search engines, eliminating the ability of rivals to compete. Are search engines controlling how we think? SEO actually has a critical role to play in reputation management. This could be in written blogs, headers, internal links and URLS.

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Blogging isn't boring — it's impactful

Axia PR

Blogging helps your business grow SEO and generate leads. What’s the first word you think of when you hear the word blogging? Corporate communications, marketing, public relations and business leaders tend to consider blogging boring and a waste of resources. Search engines love blogging. Is it boring ?

Blogging 118
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Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization

Burrelles Fresh Ideas

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. Just a decade ago, SEO was a game of keyword stuffing and backlink farming, but today, the focus has shifted toward user intent and experience.

SEO 84
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Everything You Need to Know About Press Releases and SEO | Business Wire Blog

Business Wire

One recurring question we receive is whether news releases are useful in search engine visibility and link building strategies. The short answer is yes – and no.

SEO 292
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Most Powerful Free SEO Tools

ReimaginePR

There’s no denying the power of SEO or search engine optimization. It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. You know the major search engines. Algorithm – the program the search engines use to determine what pages show up for any given search query.

SEO 211
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PR Coverage May have a Bigger Influence on SEO than Links 

Sword and the Script

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. In the past, the thought process has been straightforward: Links are important signal search engines consider in ranking results in search. He’s not the only SEO to believe it. Did you know?

SEO 131