Doctor Spin

JANUARY 4, 2024

Learn more: The Media Polarisation Model Subscribe and get a free ebook on how to get better PR ideas. Media trends tend to be cyclical, and I assess that the post-truth era peaked in 2019. Please support my PR blog by sharing it with other communication professionals. ANNOTATIONS [ + ] ANNOTATIONS 1 Higgins, K. Post-truth?

eBook 52

eBook Analysis Engineering Social Media 52

ImPRessions - Crenshaw Communications

MAY 1, 2018

Others may share insight about category trends or offer an informed opinion about a burning industry issue. The trick is to jump on the opportunity before it becomes stale, or to turn it into a commentary on an industry problem or trend. Research current news and trends. Some will be service pieces that offer tips or tools.

B2B 147

B2B Leadership Customer Service eBook 147

Doctor Spin

NOVEMBER 29, 2023

In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Cultivate visionary thinking : Develop the ability to foresee and articulate future trends and directions. Please support my blog by sharing it with other PR- and communication professionals. What does thought leadership entail?

Leadership 52

Leadership Strategy Wikipedia eBook 52

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Content edits are when you edit an existing blog post to keep the content relevant. Once updated, you republish your edited post as a ‘new blog.’

SEO 52

SEO Google Engineering eBook 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

For example, even though they link back to blog posts on Zendesk’s page, the substance of the post focuses so much on the client LendUp that it almost amounts to a feature story. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks.

B2B 170

B2B Social Media Media Education 170

PR 20/20

JANUARY 17, 2023

These might include: Top visited blog posts or site pages. case studies, ebooks, blog posts). According to McKinsey & Company , companies outperforming competitors are "leveraging customer segments and microsegments, and factor in behavioral, transactional, and engagement trends.". Most downloaded content pieces.

Strategy 52

Strategy How To Technology B2B 52

Shift Communications

MAY 3, 2016

We also installed a policy as an agency that each team can go “heads down,” where we set aside dedicated time to keeping up on key trends. At SHIFT we run a daily blog and a weekly SHIFT Happens newsletter, which daily and weekly provide summary news from the front lines of PR and Marketing. But it doesn’t stop there…. Derek Lyons.

Technology 60

Technology Marketing eBook Training 60

Sword and the Script

JANUARY 8, 2019

1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. The caveat is, you’ve got to have a blog with a history of content your customers won’t be embarrassed to be associated with. 2) Predictions and reaction to trends. 3) Reports, ebooks and white papers.

B2B 77

B2B Media eBook Interviews 77

Cision

JULY 10, 2017

Also, comments on industry-related blogs can also provide ideas for your content. 37 Signals’ blog has long been airing its dirty laundry and mistakes to its blog readership, to great success. Maybe you haven’t broken up your weekly blog content into different subject areas, but you get that idea from another site.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. We have a bit more now in 2021 to tie into current industry trends. Certifications are a key part of every class.

Social Media 88

Social Media Media Resources Creativity 88

PR 20/20

OCTOBER 9, 2018

Specifically, I developed relationships with customers through our blog and through social channels that translated into increased sales just because of the relationships we developed. So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Doctor Spin

MARCH 20, 2023

Please support my blog by sharing it with other PR- and communication professionals. The development of AI-powered systems that can analyse large amounts of data to identify trends and insights that can inform PR strategy and decision-making. Many brands are likely to produce vast amounts of AI-generated content.

Corporate 52

Corporate eBook Tools Data 52

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge.

Marketing 75

Marketing eBook Case Study Measurement 75

Shift Communications

OCTOBER 8, 2015

Do your competitors have blogs? For example, say you discover Competitor A is seriously outperforming you; you check out their website and realize they have a blog that covers trending industry topics and is updated daily. Compared to your company – which has a blog that posts once in a blue moon. Content Research.

SEO 60

SEO eBook Video Conference 60

PR Fuel

JULY 12, 2020

Marketers today are in touch with how important blogs are for SEO, but press releases can be every bit as useful. For instance, you may have an eBook or audiobook that you’re planning to put out. Working with a distribution company can help you catch the wave when certain topics or keywords are trending.

SEO 69

SEO Engineering Web eBook 69

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.)

Survey 90

Survey Marketing Content Marketing Measurement 90

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. For more great tips download our free PR eBook by clicking the button below. Articles Blog tips Catriona Pollard CP Communications media release'

Writing 45

Writing Media eBook Survey 45

Beyond PR

JULY 10, 2017

Also, comments on industry-related blogs can also provide ideas for your content. 37 Signals’ blog has long been airing its dirty laundry and mistakes to its blog readership, to great success. Maybe you haven’t broken up your weekly blog content into different subject areas, but you get that idea from another site.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Sword and the Script

NOVEMBER 18, 2017

This was true for both the one-year and five-year trends. Typically, this is better used in newsletters, white papers and eBooks. They recommend the use of infographics for blog posts, case studies, which struck as an interesting possibility and other marketing content.

Infographics 68

Infographics Data Case Study Content Marketing 68

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. Use case studies, ebooks and white papers as the foundation of integrated lead generation campaigns. Below is an example from HubSpot. Premium Content. RFP or Buying Guide.

Marketing 49

Marketing eBook Case Study Comparison 49

Shift Communications

JANUARY 25, 2016

This was when Sheridan and his business partners decided to start a business blog where they would become a resource for customers and potential customers. They started off with a very direct application of “listen to the customer,” and answered customer questions in-depth on the blog.

Content Marketing 60

Content Marketing System Google Data 60

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. This week, I finally got around to reviewing the 13 th annual B2B Content Marketing Benchmarks, Budgets, and Trends report for 2023. Or ebook marketing.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Solo PR Pro

FEBRUARY 11, 2016

blogs, news, industry trades), what they’re discussing, as well as what they don’t know and potentially searching for in terms of information and/or alternative viewpoints. Identify which industry or trade publications, blogs or online news sources your key target audiences are reading and getting their information from.

How To 40

How To Guidelines Pitching Writing 40

Doctor Spin

NOVEMBER 22, 2023

Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. Retrieved November 22, 2023, from ScienceDaily website: [link] This phenomenon is not just confined to social media ; it’s a trend observed across various domains, suggesting a widespread cultural shift in how we consume and process information.

eBook 52

eBook Groups Biotechnology Resources 52

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Brand 246

Brand Branding eBook Leadership 246

PR 20/20

FEBRUARY 21, 2017

To help cut through the clutter, I've compiled influencer trends from top shared posts based on BuzzSumo data from the past year. Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. So what’s predicted to become of content marketing this year?

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Doctor Spin

NOVEMBER 5, 2023

Please support my blog by sharing it with other PR- and communication professionals. Read also: The Silent Switch: How Algorithms Have Changed Subscribe and get a free ebook on how to get better PR ideas. The trend graph. The media company can push content into your feed based on what seems to be trending on the platform.

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

Sword and the Script

MARCH 5, 2019

A survey by Talkwalker, which polled 823 marketing and communications professionals around the world produced an interesting take on current trends in influencer marketing. If they aren’t cerebral, then work on an eBook with short passages and quotes. And Other Key Blogging Statistics You Should Know]. Contributing to reports.

Survey 60

Survey Trends Marketing B2B 60

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Industry trends and reports. Content (ebooks, white papers). Evaluate (Steps 1 – 2). High performers differentiate by doing, not planning.

Marketing 52

Marketing Analytics eBook System 52

Solo PR Pro

MARCH 16, 2021

If you need help figuring the right time to hire help, check out our ebook, From Solo to Boss: Hiring Your First Employee or Subcontractor. Whether you share a weekly blog, video or social post, you need a piece of visibility content that consistently puts you and your brand in the view of your peers, plus current and potential clients.

How To 97

How To Social Media Community eBook 97

Solo PR Pro

JUNE 9, 2015

Between clients, research, and keeping on top of your own blog (if you have one), putting the hours and effort into guest blogging for other publications is a daunting idea. Securing Guest Blogging Opportunities. Some other thoughts to keep in mind as you pursue guest blogging opportunities include: Research. Guidelines.

Blogging 40

Blogging Guidelines eBook Viral 40

PR 20/20

JANUARY 19, 2023

The following are examples of content marketing efforts your buyer personas can support Blogging. guide, ebook). HubSpot shares a few simple steps to get you started on the right foot: Sift through your contact database to reveal trends about how existing and potential customers find and consume your content. Email marketing.

Content Marketing 78

Content Marketing Marketing eBook SEO 78

Sword and the Script

APRIL 26, 2022

It’s a far cry from the 11 or more pieces of content other surveys have identified, but the general trend remains the same: customers are consuming a lot of content before they talk to sales. 34% said ebooks. Among the most popular content formats for early-stage research were infographics (62%), blogs (58%) and podcasts (56%).”.

B2B 96

B2B Case Study Survey eBook 96

Reputation Us

FEBRUARY 21, 2023

Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. Demonstrate knowledge and share current trends in your industry in a cohesive way. More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Cision

JUNE 2, 2017

Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work. The questions to ask include: Do they capture leads via email with pop-ups?

How To 198

How To Real Estate Web Case Study 198

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. A link and description of what each article is about will show your readers that you’re trending online.

Strategy 276

Strategy How To Media Infographics 276

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home. Now that’s intelligence.

Writing 72

Writing eBook Case Study System 72