Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. Why is this relevant to B2B marketing ?

Case Study 98

Case Study B2B Study Marketing 98

PR 20/20

SEPTEMBER 29, 2020

At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. Early posts on Marketing AI Institute’s blog. The Solution: Content Strategy That Drives Growth. Building a media property starts with market fit.

Case Study 92

Case Study Study Brand Branding 92

PR 20/20

NOVEMBER 20, 2018

Behind every great marketing campaign is a documented strategy. According to Smart Insights , 49% still don’t have a digital marketing strategy. Another poll from Inbound Method found that 75% don’t have an inbound marketing strategy. Your team might choose to do your own internal hackathon.

Strategy 62

Strategy Marketing Internal International 62

Prohibition

DECEMBER 9, 2021

Your business probably has multiple communications channels that you use regularly – website, blog, social media platforms, Make sure you use each of them to push out your statements and updates to your crisis until the issue has settled. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Sword and the Script

JUNE 6, 2017

It’s my experience that in-house marketers and corporate communicators who manage agencies must adhere to certain rules if they want the outcomes to be successful. The best in-house marketers will then socialize those expectations with internal stakeholders to prevent any future questioning. Sadly, this approach isn’t the norm.

Agency 60

Agency Corporate Interviews eBook 60

Where the Fishermen Ain't

OCTOBER 25, 2013

This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. There''s a preview over at the Edelman Digital site : Everyone can agree that the complexity involved in public relations and marketing has skyrocketed in the past decade. Friday5: Let’s Hack Public Relations.

Publicity 39

Publicity Wikipedia System Community 39

Sword and the Script

NOVEMBER 10, 2020

In my capacity as a consultant, I recall reviewing some data and recommending a narrative to a marketing team based on the findings. After a week of internal wrangling, the CMO was unhappy with the angle his team was suggesting and called me up for help. The larger problem for marketing is a lack of process.

B2B 142

B2B Marketing Survey Case Study 142

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. The brand’s success was about more than just going viral or getting lucky.

Leadership 93

Leadership Brand Branding How To 93

PR 20/20

NOVEMBER 29, 2022

Step 1: Complete a marketing assessment. Every marketing plan should start with an honest internal marketing assessment. The assessment should consider perspectives from multiple stakeholders, including marketing and sales leaders and key executives. Internal brand surveys. Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home. What is Intelligent Content?

Writing 72

Writing eBook Case Study System 72

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. ” Good medicine, like good content, comes down to trust and results. This data looks at all content produced by our clients in the spring of 2020. (To

Healthcare 93

Healthcare Content Marketing Industry Trends 93

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

JANUARY 22, 2019

I see that we are at an inflection point in the history of how consumers and brands relate to one another and wanted to document it. GK: They do, but I don’t think that customers think of it in terms of a relationship the way that marketers refer to it. ” One marketing tool you can’t live without is… (GK) Buffer.

Brand 78

Brand Branding Banking Consumer 78

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. ” Good medicine, like good content , comes down to trust and results. This data looks at all content produced by our clients in the spring of 2020. (To

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

AUGUST 23, 2018

As it turns out, the search engine giant has changed its algorithm to favor topic-based content , making pillar pages a requirement for content marketers who want to maintain a high SERP ranking. Pillar pages broadly cover a particular topic, and cluster content should address a specific keyword related to that topic in-depth.".

Examples 28

Examples Healthcare SEO Internal 28

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. Or it can come from internal data. The proprietary data is going to make your post newsworthy.

Survey 91

Survey How To Reddit Pitching 91

Cision

APRIL 18, 2016

I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Content Improvements. If you do content marketing in any capacity, Facebook’s resources for you today are significantly more robust than they were a few weeks ago.

Facebook 0

Facebook Mobile Analytics Advertising 0

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Talk about content fatigue.for both the writer and reader alike. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Long form blog posts? Document this workflow overview. Change isn’t easy. It takes time. Are you up to speed?

How To 60

How To Software System Employee 60

Cision

JANUARY 14, 2016

A particular social network may be the mainstay of your content marketing strategy, or it may be a complementary network to promote some other medium. Instagram’s 15-second format with time-lapse feature may be a better medium for businesses that are not particularly into Twitter and Tumblr marketing. Tumblr for Marketing.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Waxing UnLyrical

APRIL 19, 2018

Internal and External Communication and Collaboration. G-Suite for Non-Profits : Access all the benefits of G-suite (which includes business email, shared calendars, shared documents, spreadsheets and presentations and storage) for free. Free Digital Marketing Tools for Content Marketing Support.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Sword and the Script

DECEMBER 15, 2020

Drilldown to see marketing’s direct and indirect contribution to the sales pipeline; and. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 168

Marketing Employee Content Marketing Training 168