5W PR

JUNE 17, 2024

Promoting Sustainability and Ethical Practices As sustainability becomes increasingly important to consumers, travel brands that emphasize their commitment to eco-friendly and ethical practices can enhance their appeal.

Travel 78

Travel Crisis Management Tourism Storytelling 78

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 105

Marketing Newspapers Print Corporate 105

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. It’s also important to ensure that the destinations’ tourism assets are aligned with those audiences in the most appropriate way. Words matter. Are there ways to avoid those pitfalls?

Tourism 120

Tourism Travel Conference Crisis 120

Victorious PR

FEBRUARY 8, 2023

Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. Consumer to consumer —one individual buying something from another individual. Tourism Tourism is a bit of an umbrella industry in that there are many little industries within it.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. Consumer to consumer —one individual buying something from another individual. Tourism Tourism is a bit of an umbrella industry in that there are many little industries within it.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. Consumer to consumer —one individual buying something from another individual. Tourism Tourism is a bit of an umbrella industry in that there are many little industries within it.

Industry 52

Industry Real Estate Healthcare Tourism 52

Shift Communications

JANUARY 30, 2020

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . The parallels drawn between the Wuhan coronavirus and SARS prompted us to reflect on some significant changes since these past threats in how our society consumes and expects information. Complexity demands clarity.

Trends 127

Trends Publicity Communications Tourism 127

Burrelles Fresh Ideas

MAY 23, 2023

Beach and Coastal Tourism: Coastal areas, such as beaches, lakes, and resorts, often see a surge in visitors during the summer. Dentsu recently came out with a survey regarding consumers’ summer travel plans. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives.

Travel 40

Travel Tourism Airlines Hotels 40

Mindful Marketing

JULY 3, 2023

Depending on one’s taste and budget, either one of these experiences can be a great time, but as extreme tourism increases, it’s time to ask, are extraordinary leisure activities worth their costs? Great supply is usually good for consumers, as added competition typically means more options and lower prices.

Tourism 90

Tourism Energy Sports Travel 90

Engage PR

DECEMBER 15, 2015

Aberdeen and Grampian Chamber of Commerce (AGCC) recently hosted its Joint Tourism Network meeting featuring speakers from VisitScotland, Visit Aberdeen and the local Area Tourism Partnership. Consumers still want to discover things by themselves and forcing products and services on them may lead to a reduction in brand loyalty.

Tourism 60

Tourism Local Trends Travel 60

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 71

Blogging Twitter Creativity Facebook 71

Deirdre Breakenridge

OCTOBER 20, 2015

I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. Doing these things are “time consuming” if you want to think that way. What courses does/did your school’s PR major offer? Some students don’t get depth of PR classes in university curriculum.”.

Education 150

Education Course Training Social Media 150

The Hoyt Organization

AUGUST 9, 2024

To stay top of mind with consumers, an effective and well executed PR strategy is no longer optional, but essential. They craft the message and tone to consumers to build a positive relationship with brands through effective storytelling, social media strategies, press releases, earned media and more.

Travel 77

Travel Tourism Industry Publicity 77

Solo PR Pro

SEPTEMBER 8, 2015

An email or blog post can’t do that! By the end of the day, the students had a taste of both the consumer and business side of the theme park and tourism trade, thanks to the Universal PR pros who were willing to share their excitement about their jobs and their profession.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Waxing UnLyrical

SEPTEMBER 5, 2010

How to be happy in business , from What Consumes Me. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. And you take responsibility for your comments - just as this is my blog, those are your comments, not mine.

Measurement 71

Measurement Facebook Twitter Tourism 71

Waxing UnLyrical

OCTOBER 1, 2010

Priya will share her case study on a campaign for the Council for Responsible Nutrition, when they decided to take their “Life… supplemented&# initiative directly to their consumers via online networks. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Measurement 58

Measurement Tourism Social Media Community 58

Waxing UnLyrical

FEBRUARY 1, 2011

The outcome for [the] early stages of a campaign might be increased consumer awareness measured through primary research …&# And then he said something that sparked a LOT of debate: “… I also think there’s agreement that business outcomes are a subset of PR outcomes that are specific to behavior.&# Wanna Subscribe?

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

NOVEMBER 19, 2010

Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? He’d love to grab a gab on Twitter. Shall We Tweet?

Publicity 77

Publicity Reputation Crisis Communications Twitter 77

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Yes, and he’s proud of it.

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

OCTOBER 22, 2010

One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. They also helped promote the Life… supplemented™ awareness campaign by blogging, tweeting, and giving shoutouts at industry events. Oh, one other thing: my blog = my sandbox. Were they paid? Wanna Subscribe?

Measurement 60

Measurement Social Media Twitter Tourism 60

Waxing UnLyrical

FEBRUARY 5, 2011

And if I don’t watch the ads, I won’t be able to write a snarky blog post on “the best Super Bowl ad&# or “the worst Super Bowl ad&# or “why the Super Bowl ads sucked&# or… you get my drift. And if consumers cannot remember the companies or the products, the commercials do not lead to sales.

Facebook 49

Facebook Twitter Measurement Blogging 49

Communications Conversations

JULY 10, 2018

No so much in consuming or reading them–I’m more about creating them. During that time, he’s been responsible for the creation and launch of the Taste of General Mills blog AND podcast. I wrote about Alyssa and Cambria’s new blog recently –some interesting insights in that post, if you have time.

Social Media 24

Social Media Media SMB Tourism 24

Newsfile

SEPTEMBER 27, 2023

Specifically, consumers look forward to changing to cooler weather fashion as a crispness fills the air. Seasonal Events & Promotions As the fall foliage season begins in many parts of the world, travel and tourism organizations often release information about scenic autumn destinations, fall festivals, and special travel packages.

How To 95

How To Tourism Fashion Travel 95

Newsfile

SEPTEMBER 28, 2023

Specifically, consumers look forward to changing to cooler weather fashion as a crispness fills the air. Seasonal Events & Promotions As the fall foliage season begins in many parts of the world, travel and tourism organizations often release information about scenic autumn destinations, fall festivals, and special travel packages.

How To 93

How To Tourism Fashion Travel 93

Waxing UnLyrical

JANUARY 1, 2011

If you read this blog regularly ( ahem, there’s a “subscribe&# button to your right if you don’t ), you’ll have noticed more posts from more authors on a regular basis. In 2010, WUL got a “new pair of shoes,&# as they say, thanks to the guest bloggers, many of whom are now part of my regular blogging team.

Measurement 42

Measurement Blogging Tourism Twitter 42

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. I’ll hopefully be expounding on those in a future blog post.&# A Burke always, always keeps her promises! Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Communications Conversations

FEBRUARY 3, 2016

Do you think that’s absolutely necessary for success in this kind of position with a tourism organization? I like to practice what I preach to media near and far, so living the Explore Minnesota brand has lent success in publicizing statewide travel and tourism opportunities. I live the best of all Minnesota worlds.

Tourism 60

Tourism Travel Instagram Pitching 60

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. Tourism and travel will need time to recover as will specialized PR agencies in that sector. Photo courtesy of Unsplash. What a year! Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Trend 1: ESG. Trend 3: The Metaverse.

Trends 52

Trends Trade Shows Agency Communications 52

Waxing UnLyrical

JANUARY 26, 2011

You can see more about this in the Facebook video on the subject (and I thought it was interesting that there’s no way you can embed this in a blog post, but whatever…) Hmm. Today 3 in 4 US consumers will not log into Facebook. That means that I’ve been mulling over this a lot – a LOT! each in April.

Facebook 107

Facebook Privacy Twitter Social Media 107

Beyond PR

APRIL 11, 2018

And by “story” she means not only the articles and blog posts that might get written but the highly personal juxtaposition of multimedia content that’s now easy to create from a smartphone. While she doesn’t get into the specifics of the client she was working with, she uses it as an example of how social media is changing PR.

Instagram 74

Instagram Pitching Media Tourism 74

Waxing UnLyrical

SEPTEMBER 14, 2010

We are currently in the “Relationship Era” of marketing, and even though I know PR isn’t marketing, it does make sense that in order to sell a product or gain a good rapport, professionals must first develop and maintain a relationship with consumers and with the media. Thank you for posting! What is PR?

Facebook 106

Facebook Twitter Education Industry 106