Axia PR

OCTOBER 15, 2023

If your company is looking to scale content amount and audience reach, repurposing content is a tried and true method. Podcast interviews, awards, earned media , and any other recognition from your company can provide great opportunities to create content for your social media channels and website.

Company 62

Company Interviews Social Media Blogging 62

5W PR

MAY 27, 2021

Conducting and hosting interviews with professionals from various industries, and having those interviews go well takes a special type of talent. However, not all PR professionals are equipped with the necessary skills that make for a successful interview. . Before the Interview. During the Interview.

Interviews 88

Interviews Storytelling Engineering Social Media 88

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. From an overall company perspective, we also coordinate PR activities between our various global locations and subsidiary companies.

Interviews 223

Interviews Retail Data Engineering 223

5W PR

MARCH 18, 2023

This enables potential investors to comprehend the company’s ideology and gain insight into its operations. Relationships Businesses should recognize the importance of building relationships with influencers and thought leaders in their field, to help position the company for investors.

Company 88

Company Corporate Product Launch Internal 88

Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK OK OK, so I’m biased.) They don’t give PR enough time.

Company 112

Company Publicity Leadership Pitching 112

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 123

Case Study Study Company B2B 123

Stern + Associates

JULY 8, 2024

If you’re a successful company founder, chances are you have deep industry insights. A recent survey by LinkedIn and Edelman revealed that nearly 90% of B2B decision-makers are receptive to outreach from companies known for high-quality thought leadership. But does your target audience really know that?

Company 62

Company Brand Branding Conference 62

Stern + Associates

JULY 8, 2024

If you’re a successful company founder, chances are you have deep industry insights. A recent survey by LinkedIn and Edelman revealed that nearly 90% of B2B decision-makers are receptive to outreach from companies known for high-quality thought leadership. But does your target audience really know that?

Company 62

Company Brand Branding Conference 62

Deirdre Breakenridge

DECEMBER 24, 2014

From the handwritten personal notes to his incredible passion for helping people connect, John is now offering advice for young professionals via his Endless Job Offers website / blog. Follow companies you want to work for and the people who work at those companies. Follow companies you’re interested in.

Interviews 410

Interviews LinkedIn Groups Meeting 410

5W PR

APRIL 3, 2024

Tactical PR maneuvers like crafty press releases, savvy media outreach initiatives, and participation in industry events are like beacons that shine a light on companies. This wave of recognition draws in potential customers, who are out hunting for the solutions that the company’s product or service provides.

Company 78

Company Product Launch Resources Employee 78

MaccaPR

JUNE 12, 2024

How can you build a powerhouse employer brand that transforms your company into an irresistible “Best Place To Work” magnet? More than anything, today’s generation of employees want to know what your company can do to support their goals and how your values to align with theirs. Consumers give you their money. Where do they begin?

Interviews 62

Interviews Brand Branding Employee 62

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Instead we advocate taking a thoughtful look at all media inquiries to determine if they advance a company’s goals. Or he approaches a company with a story in mind, and in the first discussion that angle has been replaced by a controversial one in a kind of bait-and-switch. When to “Just Say No” to a Media Request.

Interviews 160

Interviews Media Local Privacy 160

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

Landis PR

MAY 2, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, Sound Public Relations. For the original blog, please visit here. Helping clients achieve the best coverage means interviews with the media. Whether the interview is a success depends on several factors. You will never finish your to-do list.

Interviews 59

Interviews Media Training Media Relations 59

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

Mindful Marketing

SEPTEMBER 13, 2023

For the last few years, the company distributed its Braille Bricks selectively – mainly to individuals and organizations teaching children with visual impairments. Of course, companies can gain goodwill be serving underrepresented people groups, but is it right to expect companies to lose money doing so?

Company 97

Company Consumer Radio Employee 97

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Her company, MarketingProfs , is a marketing training and education company with more than 600,000 subscribers.

Interviews 104

Interviews Content Marketing Writing Journalism 104

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. Crunchbase.

Blogging 136

Blogging B2B Technology Pitching 136

Critical Mention

MAY 15, 2019

He’s also the founder of WordStream, the World’s top PPC marketing software company. The post Interview with Larry Kim appeared first on Critical Mention - Media Monitoring. You can subscribe to Kim’s business growth tips by email, or connect on LinkedIn , Twitter and Facebook. SCHEDULE A DEMO.

Interviews 123

Interviews Facebook Software Social Media 123

The Stalwart Blog

MARCH 5, 2020

Interview with Joanie Connell, Ph.D., Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. Interviewer: Absolutely. Tell us a little bit about Flexible Work Solutions, which is your company, how you got into that, and how you help organizations. Interviewer: The Ph.D.,

Interviews 107

Interviews Video Communications Leadership 107

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun. Earned media offers credibility even though we give up perfect control over the message.

Case Study 390

Case Study B2B Study Interviews 390

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

5W PR

APRIL 14, 2020

Timing is essential during any company news announcement, but even more so in the current environment. In return, it’s important to give them the right amount of time to conduct media outreach, follow ups and coordinate interviews. In some cases, a press release may need to be replaced by a blog post.

Company 88

Company Crisis Report Interviews 88

Critical Mention

MARCH 13, 2019

I started writing the blog in 2009, and the speaking and books followed on not too much later. What tips do you typically give companies for these departments to work in unison? Q: What advice do you give B2B companies when they’re defining lead-generation strategies? My blog has something like 3,900 individual posts.

Interviews 65

Interviews B2B Measurement Blogging 65

5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Maintaining the Interview. Handling Unexpected Questions.

Interviews 74

Interviews Media Agency Conference 74

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Should companies hire public relations people internally?

Interviews 99

Interviews Publicity Technology Social Media 99

Polaris

DECEMBER 10, 2014

I’d rather have blog subscribers.”. Are blog subscribers better? If someone subscribes to your blog, you do not have permission to email them anything except your blog. (If You can’t forward a clip of a recent television interview. You can email them your blog to promote engagement. What do you think?

Blogging 183

Blogging Comparison eBook Case Study 183

Onclusive

JANUARY 10, 2018

I’ve long been a proponent of PR attribution , which has always been done manually, but I’m happy to see companies like AirPR stepping up to make things more efficient and better measured.” The post AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018 appeared first on AirPR.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Sword and the Script

MAY 12, 2020

As companies get older, they accumulate, announcements, transactions and history. It makes a nice checklist for any organization – not just tech vendors – to review periodically and see you could make it easier for a third party to cover your company. >>> Names and bylines on blogs.

Company 98

Company Survey Report Pitching 98

Sword and the Script

SEPTEMBER 24, 2024

The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. The culprit is the account management model most tech companies maintain. So, why are customer references so hard?

B2B 114

B2B Case Study Study Conference 114

5W PR

OCTOBER 1, 2024

PR helps craft well-written press releases to announce new products, services, or company milestones. Another It is establishing the brand as a thought leader through articles, interviews, and speaking engagements to position it as an authority in its field.  Lastly, it’s thought leadership.

Brand 88

Brand Branding Crisis Management Crisis Communications 88

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. The other unexpected surprise along the way was being asked to guest blog.

Interviews 105

Interviews Ethics Government Internal 105

MaccaPR

AUGUST 18, 2020

Prepare your spokesperson for virtual interviews. With the majority of interviews being done virtually, it’s important that your spokesperson is trained to deal with any potential quirks that might result from remote interviews. The guest was based in Spain, his company is based in London and his parents live in Edina.

Interviews 71

Interviews Skype Radio Pitching 71